Myronda Schmidt

Marketing Lead at Seattle Gymnastics Academy
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Contact Information
us****@****om
(386) 825-5501
Location
UK

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Credentials

  • Fragrance Certification
    The Fragrance Foundation
    Oct, 2012
    - Nov, 2024

Experience

  • Seattle Gymnastics Academy
    • United States
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Marketing Lead
      • Jun 2019 - Present

      • Work with President and Senior Leadership team on creating a comprehensive marketing strategy that aligns with the company’s strategic plan • Coordinating all aspects of social media presence • Crafting marketing materials, such as web content and press releases for different programming • Development and execution of all marketing efforts including SEO / SEM, email drip campaigns, special events, mail campaigns, collateral development, special projects, etc. • Data analysis to interpret trends and improve tactical product, geographic and customer marketing strategies • Working with SGA’s Graphic Designer, Member Services, HR, and Brand Leader to make sure all company external communications syncs with the company’s mission, vision and values

  • Nordstrom
    • United States
    • Retail
    • 700 & Above Employee
    • Marketing Strategy Planner
      • May 2016 - Jun 2019

      Marketing Strategy Planner for Nordstrom Beauty and Weddings segments.Strategy development and execution of customer-centric, digitally focused 360 marketing campaigns, with a focus on new customer acquisition and awareness of the Nordstrom brand. Challenged to set apart and grow business in a crowded market and advertising space. Partnering with cross-functional teams including site merchandising, buying teams, creative and copy teams, acquisition/retention digital marketing teams (SEO/SEM, affiliates, social, etc) and vendors to ensure alignment across all channels. - Worked to develop a more robust weddings marketing approach, including in-house photo shoots focused on emotionally connected content, and a more efficient strategy to connect with bridal customers based on their wedding lifecycle and through streamlined, social-first channels. - Spearheaded a partnership with Create & Cultivate to scale sponsorship opportunities and conference events, connecting the Nordstrom Beauty brand with a young, influential and empowered audience. - High-touch service / collaborative work with strategic partnerships and priority brands.

    • Marketing Project Coordinator
      • May 2015 - May 2016

      Execution of multi-channel (digital, store-facing, print) campaigns including Nordstrom catalogs. Coordination of cross-divisional teams including Project Management, Buying Office, PR, Creative, Finance and Social Media, as well as vendor partners. High level of tracking multiple projects and deadlines simultaneously, while looking for efficiency improvements and recapping / reporting. Professional, proactive collaboration and partnership across teams is essential.

    • Multi-Channel Office Assistant / Merchandise Specialist
      • Sep 2013 - May 2015

      Beauty & Fragrance Buying Office | This fast-paced position required prioritizing multiple touch-points with all players of the buying process: buy planning, replenishment buying, financial planning and event planning. Facilitating set-up process of new items and ensuring accuracy of product information for full-line store and .com sales, maintaining existing product updates, sales reporting and communication with vendor partners, preparing Buying team for market meetings and various office administration projects.

    • Online Beauty Stylist
      • Mar 2012 - Sep 2013

      Specialized division of customer service for Nordstrom.com, requiring extensive product training and knowledge. Recommending appropriate solutions and gaining customer confidence. Applying good judgement to resolve issues quickly and efficiently. Ability to effectively multi-task is essential.

    • Customer Service Specialist
      • Oct 2011 - Apr 2012

      Contributing to all aspects of Nordstrom.com customer support. Practical applications of the "Nordstrom Culture" and striving for outstanding customer service. Highly skilled level of problem-solving and taking charge to resolve issues.

  • The Melon Online
    • Seattle/Tacoma
    • Lead Contributor
      • Aug 2011 - Sep 2012

      Freelancing articles that appeal to a wide audience, using social media to drive readership. Freelancing articles that appeal to a wide audience, using social media to drive readership.

  • Trade Secret Salon
    • Manager
      • May 2004 - Oct 2011

      -Appoint, guide and organize a salon and retail store of seven employees -Responsible for all cash control, inventory and ordering -Execute company marketing and visual merchandising -Hiring, training and maintaining a successful sales and salon service team -Successfully resolve all client requests and/or complaints -Ranked #1 for Washington managers in 2010 -Appoint, guide and organize a salon and retail store of seven employees -Responsible for all cash control, inventory and ordering -Execute company marketing and visual merchandising -Hiring, training and maintaining a successful sales and salon service team -Successfully resolve all client requests and/or complaints -Ranked #1 for Washington managers in 2010

Education

  • Eastern Washington University
    Bachelor's, Journalism
    2005 - 2007
  • Spokane Falls Community College
    Associate of Arts
    2003 - 2005

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