Content & Communications Developer

• Nov 2017 - Present

Associate: Content & Communications Developer

• Nov 2017 - Present

For Go2Zero, I produce visual and textual content for marketing. I do research, writing, editing, social media syndication/analytics, and provide strategic consulting for marketing programs.

Marketing Director

• Aug 2017 - Present

Content strategy. Marketing communications. Social media. Lead generation. Corporate storyteller. Technophile. Resource manager - SEO, Web, advertising vendors. Ideas chick. Mind always churning with the ideas. What are you doing at 2 am? I'm up thinking about digital content that performs, converts. Content strategy. Marketing communications. Social media. Lead generation. Corporate storyteller. Technophile. Resource manager - SEO, Web, advertising vendors. Ideas chick. Mind always churning with the ideas. What are you doing at 2 am? I'm up thinking about digital content that performs, converts.

Consultant Communications Professional

• May 2014 - Present

- Digital Communications Consultant, part-time, August 2017 to Current. Client is California Consortium of Addiction Programs & Professionals. - Business Consultant, part-time, March 2017 to Current. Client is NiMar Solutions. - Editor, part-time, 06/2017 to Current. Client is Whispr Group, LLC. Edit, write, and consult on complex social media intelligence reports for global companies. - Writer/Editor, part-time, 04/2017 to Current. Client is IZEA ZEN. Research, write, and edit Web content for products and services offered by the world’s largest online retailers, including Amazon and Walmart. Write and edit copy for optimal SEO traction. - Communications Editor, part-time, 07/2014 to Current. Client is InterStrand LLC, Durham, NC Provide full-cycle communications content management. Synthesize business and scientific reports, and then write press releases, news stories, brief articles, and Web content representing that information. Syndicate and manage content on the Web and across multiple social media platforms, Publish monthly internal newsletter. Edit and update company Web site and corporate intranet site. Work with numerous health scientists, administrative professionals, and health technologists to cultivate regular content and support event needs. - Virtual Executive Assistant, part-time, 05/2014 to 01/2017. Client was BELAY, Atlanta, GA Content execution - social media campaigns, content, editorial management, and metrics tracking. Wrote press releases, summaries of industry and scholarly articles for social media proliferation, provided executive schedule and communications management. Evaluated and documented business software applications and processes. Managed relationships between Vice President of Operations, staff, and vendors to the corporation. Organized electronic filing systems and expenses. Provided project management and support for business development and sales. Show less

Creative Content Writer/ Editor - SaaS Team

• Jul 2015 - Aug 2016

For the UX/UI team, I developed and delivered content for our SaaS offering - a people-focused quality management solution for multiple industries. I collaborated with C-Suite executives, business and technical subject matter experts, and division leaders on understanding their business processes, then capturing those processes for our digital solution. Projects included development plans, workflow and process documentation, and the full gamut of marketing collateral. I also dabbled in project management, which makes me grateful for my time working with kick-butt PMPs in the federal consulting realm. I had the honor to work within a team of design superheroes - creative, smart problem solvers, with the best senses of humor. Together, we endured an unbelievably tough work environment. I am grateful for the time I spent with my creative team, forever. Show less

Marketing Coordinator

• May 2013 - May 2014

- Assisted in developing and implementing company marketing and communications plan - Managed and maintained company Web sites, including writing and updating content and coordinating with technical staff and third party design firms - Coordinated development of collateral, including presentation templates, brochures, customer success stories, white papers and staff bios - Managed special promotions, including email marketing campaigns, press releases, and advertisements - Broadened and managed social media presence - Developed and maintained media list and coordinated media interviews and placements - Managed and updated company contact database and mailing lists - Tracked and provided quarterly reports on success factors, such as traffic statistics and media coverage Show less

Marketing Program Director

• Oct 2011 - May 2012

- Developed and implemented integrated marketing and sales campaigns. - Identified opportunities for sales team to analyze and pursue. - Supported sales team proposal development. - Researched, wrote, and distributed market intelligence newsletter to support sales efforts. - Developed integrated social media marketing and sales campaigns, elevating corporate brand in target markets. - Researched, wrote, and distributed customer success stories. - Planned and managed events, including budgets, scheduling, speakers, vendors, topics. - Tracked improvements in sales. - Managed corporate Web sites for design, content, search engine optimization, and user metrics. - Developed, implemented, and managed social media communications. Show less

Marketing Specialist II - Capture Support Associate

• Sep 2003 - Feb 2011

For SRA's Public Health Programs:- Identified business opportunities for capture teams to analyze and pursue. - Developed account plans. - Developed comprehensive marketing strategies for key captures worth more than $25 million.- Researched and wrote competitive intelligence reports, including analyses of client budgets, competitor market share, and competitor contracts. - Sector liaison to corporate marketing team on Web site analytics and intelligence. - Wrote business sector’s content for corporate Web site and all intranet portal sites. - Managed intranet collaboration sites for capture and proposal activities, sector management, and project management. - Analyzed proposals. - Monitored sales leads using integrated CRM systems. - Assembled teams for proposals and projects. Public Health group's liaison to other company sectors on collaboration site management. - Researched, wrote, and edited marketing collateral on health sciences and health information technology. - Collaborated with subject-matter experts and design specialists to produce custom content and art for proposals. - Developed and maintained intranet collaboration sites for competitive intelligence reports, account teams, and capture and proposal efforts. - Sector liaison to corporate events team for health-related business conferences.Selected Accomplishments:- Dedicated member of the SRA proposal teams that won the ability to compete on the CDC's CIMS Contract; and the FDA's MARCS contract, worth potentially $98 million over five years. - Produced extensive market intelligence report that helped drive SRA's ability to join with NIEHS and launch the nation's largest health study of oil spill clean-up workers. Show less

Capture Support Associate

• Sep 2003 - Feb 2011

Leadership Accolades“Myrna was incredibly dedicated to the CDC CIMS capture, a $4B IDIQ on which we competed successfully. She played a wide variety of roles with dedication and aplomb, including doing research, coordinating documents, and presenting findings from competitive analyses. She brought new team members into the capture process quickly and graciously, and strengthened our proposal managers. Her role in building and maintaining our SharePoint site helped us coordinate a complex capture that was being run from Atlanta but received a great deal of input from DC, and thereby saved us tens of thousands in travel costs. Myrna’s imagination and dedication made a big difference for this key win to SRA and all her colleagues at SRA’s Atlanta offices hold her in the highest esteem. Her good character, industry, and intelligence make her a valued colleague.”Andy Friede, MD. Dr. Friede led strategic business capture for SRA’s Health Programs business unit. He worked previously at Cerner Corporation and at the US Centers for Disease Control and Prevention “Myrna has provided support to me on multiple, health-related initiatives/projects during the past several years. I have found her always to be fast and responsive with the information she provides, very resourceful, and enthusiastic in her participation. She is a great colleague.” Stewart Simonson, Senior Vice President and General Counsel, Futures Group“Myrna is an outstanding researcher who is able to mine great amounts of data to build strong business capture strategies/plans.”Erica Lewis, Senior Principal, Health and Civil Services Sector, SRA International. Erica and Myrna collaborated on the development of an extensive account plan for pursuing work with the U.S. Department of Health and Human Services, Administration for Children and Families (ACF). Erica also worked with Myrna on the development of the proposal that won recompete work at ACF. Show less

Scientific-Medical Editor/Writer

• Oct 2003 - Sep 2006

For marketing communications projects, provided substantive proofreading, editing, rewriting, and reorganization of draft proposal sections, presentations, patient/consumer brochures, project summary reports, Web sites, and correspondence to constituents on behalf of Federal agencies. Editor for numerous grant applications submitted for funding review to multiple Federal agencies. For marketing communications projects, provided substantive proofreading, editing, rewriting, and reorganization of draft proposal sections, presentations, patient/consumer brochures, project summary reports, Web sites, and correspondence to constituents on behalf of Federal agencies. Editor for numerous grant applications submitted for funding review to multiple Federal agencies.

Market and Business Development Lead

• Jan 2005 - Jun 2005

- Managed corporate communications and marketing, public relations, collateral production, and Web site development. - Managed corporate internship program. - Supported human resources administration including benefits management, payroll, and scheduling. Selected Accomplishments: - Lead business development, marketing, and business operations for the capture of contracts with US Department of Defense (e.g., NAVSEA, NAVAIR, and SeaPorte), and other Federal agencies (e.g. Commerce, Interior, Transportation, DEA, IRS, USAID, etc.). - Lead proposal writing and editing, and managed teaming agreements, non-disclosure agreements, rolling data calls, staffing requirements, and human resource administration. - Provided and implemented creative leadership on annual strategic plan and corporate communications, and business development. Show less

Creative Services Manager

• May 2002 - Oct 2002

- Coordinated creative projects related to marketing campaigns in the company’s target industries of media, education, civilian defense, sciences, energy, and manufacturing. - Coordinated workflow processes for projects in advertising, direct mail, HTML email, flyers, invitations, signage, CD packaging, and Web site content. - Provided creative strategy/vision, quality control copy writing, and copy editing. - Provided support to manage relationships with outside vendors (additional writers, designer, print-house, and Web design). - Managed marketing collateral review processes across multiple internal and external marketing groups. Show less

Senior Marketing Communications Writer/Editor

• Mar 2000 - May 2002

Marketing Communications Writer II

• Oct 1997 - Mar 2000

Medical Historian

• 1990 - 1993