Experience

Grupo 13

• Colombia
• Business Consulting and Services
• 1 - 100 Employee

• Manager. Consultand and Proyect Director

  • Aug 1995 - Present

  As a consultant and Project Director of Grupo 13 Comunicación y Estrategia. In 1998 Myriam began creating and implementing communication strategies to facilitate the development of projects and programs of public bodies, NGOs and private companies. The following are some of the projects she has directed: • INNPULSA- BANCOLDEX (2016)Heads the operations of the unit’s news agency, which involve the planning, production, distribution and positioning of content on innovation, entrepreneurship and business growth for multiple platforms (print, audiovisual, digital and social networks).• Telecommunications Regulation Commission (Comisión de Regulación de Telecomunicaciones - CRC) (2016)Directs the implementation of a communication strategy that seeks to promote quality in the provision of ICT services and promote their use depending on the digital ecosystem.• FAO Colombia (2015)Led the design and production of prototypes of teaching tools for implementing an Information, Education and Communication (IEC) strategy to promote breastfeeding in family, community, academic and labor environments and validation of the Comprehensive Care Route in Food and Nutrition Situation (Situación Alimentaria y Nutricional – SAN) in cases of emergencies and disasters in several regions of Colombia.• USAID - Tetra Tech (2015)Led the design and implementation of a communication strategy to inform, train and sensitize victims of the conflict and beneficiary communities of the Land Restitution Policy.• Ministry of Mines and Energy (2015)Directed the diagnosis of the perception of mining, mapping and characterization of the stakeholders in the area of influence of the projects of national and strategic importance (Proyectos de Importancia Nacional y Estratégica - PINES) and the design of an intervention strategy for these communities to improve relations of trust among these, the mining companies and national authorities. Show less

• Manager. Consultand and Proyect Director

  • Aug 1995 - Present

  • World Bank - Superior Council for the Judiciary, Supreme Court of Justice (2014)Led the design and development of a communications strategy for the Supreme Court aimed at explaining the administration of justice to seekers of justice and citizens in general.• Colombian National Institute for Medicine and Food Surveillance (Instituto Nacional de Vigilancia de Medicamentos y Alimentos – INVIMA) (2014)Led the development of a comprehensive communication strategy aimed at promoting the health of the population through the management of risks associated with the consumption and use of food, drugs, medical devices and other products subject to sanitary surveillance.• Fundación Colombianitos (2010-2016)As a member of the board of Fundación Colombianitos, Myriam supports the creation and development of communication strategies for social, educational and sports programs, especially the "Goals for a better life” (Goles para una vida mejor) program which seeks, through football, to build values and strengthen the skills that will allow children in vulnerable situations to change their reality.• COLCIENCIAS (2012-2014)Led the development of the Sustainable Model of Strategic Internal and External Communication that seeks to encourage public policies that promote science, technology and innovation (ST&I) and bring the community in general into closer contact with science and technology.• Social Security Fund of Panama (Caja del Seguro Social de Panamá - CSS) (2012-2013)Directed the design project for a communication and public relations strategy to raise awareness and promote the interaction and use of the Revenue and Economic Benefits System (Sistema de Ingresos y Prestaciones Económicas - SIPE) technology platform among employers and insured, thus facilitating CSS transactions. Show less

• Manager. Consultand and Proyect Director

  • Aug 1995 - Present

  • IOM - International Organization for Migration (2013)Designed the Media Content Management strategy for the positioning and support of the Step by Step program which is the collective reparation sought by national reconciliation program. She supported the training program designed for regional and local journalists covering sources related to conflict, peace, justice, reintegration and politics.• Computers for Schools (Computadores para Educar - CPE) (2008-2012)Created and led the communication and socialization strategy of the Computers for Schools program, aimed at guaranteeing access to information and communications technologies for children in vulnerable areas of the country, thus contributing to closing the digital divide in all regions of Colombia.• San Cristóbal Local Development Fund (2011)Led the project of socialization among the local population to promote social inclusion, equality and coexistence in the locality.• ExxonMobil (2008-2013)Worked on the conceptualization of case studies to improve the communication skills of the company managers.• Santander Local Government (2011-2013)Coordinated the screening and qualification of reporting work in all forms for the Department’s Journalism Contest, which sought to encourage research and publication of the social realities of the region.• Local Development Fund of the Bogotá district of Kennedy (2009)Directed the communication project designed to reaffirm the sense of belonging of the inhabitants and prevent these factors from becoming sources of crime and social degradation by building communication channels, promoting local tourism, strengthening community spaces and developing cultural activities. Show less

• Manager. Consultand and Proyect Director

  • Aug 1995 - Present

  • District Institute of Participation and Community Action (Instituto Distrital de la Participación y Acción Comunal - IDPAC) (2008)Directed the consulting process for the design and structuring of internal and external communication policies of the different processes, meetings, projects and plans promoted by the Institute in mass, alternative and community media.• ECOPETROL (2007)Coordinated the design of a communication strategy to support the company’s shareholding democratization process undertaken to place four billion pesos in the Colombian market.• Social Protection Ministry (2004)Executed a communications and public relations strategy with the media aimed at informing and making the population at large aware of the problem of maternal mortality, disseminating the emergency plan and intervention strategies planned by the Ministry.• ISAGEN (2005)Directed the consultancy organized to design and implement the relations strategy and the creation of the mechanisms and tools for generating print and digital content and address the requirements of the national, regional and local media• Bogotá Telecommunications Company (Empresa de Telecomunicaciones de Bogotá - ETB) (2003)Led the advisory aimed at designing a comprehensive communications strategy to support the organization’s institutional reinforcement processes within the framework of the issuing of its shares and their trading on the Stock Exchange.• Interconexión Eléctrica S.A. - ISA (2001)Led the consultancy effort accompanying the process of the corporate positioning of the entity during the first stock democratization process ever undertaken in the country, whereby any Colombian could become a shareholder of ISA by buying stock. Show less



Colombian Ministry of Justice and Law

• Bogotá D.C., Colombia

• Assisted the entity’s communications group

  • Jan 2013 - Dec 2013

  Assisted the entity’s communications group in the design and implementation of a comprehensive communication strategy to support the dissemination of the work of the core directions and programs of the Ministry and improve relations with the media. Assisted the entity’s communications group in the design and implementation of a comprehensive communication strategy to support the dissemination of the work of the core directions and programs of the Ministry and improve relations with the media.



Congress of Colombia

• Bogotá D.C., Colombia

• Consultand

  • Jan 2012 - Dec 2012

  Advised the office of the President of the Senate of the Republic in its relationship with the media, definition, documentation and drafting of issues to be disseminated and the building of key messages. Advised the office of the President of the Senate of the Republic in its relationship with the media, definition, documentation and drafting of issues to be disseminated and the building of key messages.



School of Public Administration (Escuela Superior de Administración Pública - ESAP)

• Colombia

• Consultand

  • 2010 - 2010

  Formulated the organization’s internal and external communication strategy for supporting the conceptual and methodological design of the training event called Organizational Culture and Institutional Strengthening in partnership with George Washington University. Formulated the organization’s internal and external communication strategy for supporting the conceptual and methodological design of the training event called Organizational Culture and Institutional Strengthening in partnership with George Washington University.



International Committee of the Red Cross - ICRC

• Switzerland
• Non-profit Organizations
• 700 & Above Employee

• Represented Colombia in the development of the ICRC’s Global Public Communications Campaign - Solfer

  • 2009 - 2009

  Represented Colombia in the development of the ICRC’s Global Public Communications Campaign - Solferino 2009 international project, created to focus the world’s attention on the value of humanity and humanitarian gestures, highlight the challenges facing humanity and emphasize the need to keep civilians safe from harm. Represented Colombia in the development of the ICRC’s Global Public Communications Campaign - Solferino 2009 international project, created to focus the world’s attention on the value of humanity and humanitarian gestures, highlight the challenges facing humanity and emphasize the need to keep civilians safe from harm.



CNN en Español

• Atlanta y alrededores, Estados Unidos

• Journalist

  • 1998 - 1999

  Producer of special reports from Colombia. Producer of special reports from Colombia.



CNN en Español

• Atlanta y alrededores, Estados Unidos

• Journalist

  • 1997 - 1997

  Staff writer - Internship, Atlanta Staff writer - Internship, Atlanta



United Nations UNDP-ISS

• Colombia

• Director Communications

  • 1994 - 1995

  Communications Director of Social Security (ISS-UNDP Agreement). Assisted in the process of organizing the entity’s Corporate Relations and Communication Management of entity. Communications Director of Social Security (ISS-UNDP Agreement). Assisted in the process of organizing the entity’s Corporate Relations and Communication Management of entity.



Noticiero 24 Horas

• Colombia

• Journalist

  • 1992 - 1995

  Journalist and Head of Research Journalist and Head of Research



Noticiero Criptón

• Colombia

• Journalist

  • 1989 - 1992

  Journalist and Head of the Investigations Unit Journalist and Head of the Investigations Unit