Myriam Hui Lien TSAI

Trade Marketing Manager at Terroir & Spice
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Contact Information
us****@****om
(386) 825-5501
Location
Taiwan, TW
Languages
  • Chinese Native or bilingual proficiency
  • English Full professional proficiency
  • French (DELF B2) -

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Credentials

  • WSET level 2 (pass with distiction)
    Wine & Spirit Education Trust
    Aug, 2022
    - Nov, 2024
  • French language DELF B2
    Fondation Alliance Française
    May, 2012
    - Nov, 2024

Experience

    • Singapore
    • Advertising Services
    • 1 - 100 Employee
    • Trade Marketing Manager
      • May 2022 - Present

    • Taiwan
    • Retail Health and Personal Care Products
    • 1 - 100 Employee
    • Marketing Executive - Skincare & Makeup
      • Jan 2022 - Apr 2022

    • France
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Chef de Produit - Skincare & Fragrance
      • Jan 2020 - Jul 2020

      • Managed 30+ launch campaigns (Sauvage Parfum Launch; Capture Totale Repush & Prestige Micro-oil Reno) by efficiently connecting the china market needs with 10+ functions in central, e.g. marketing development, merchandising, promotion, logistics, etc. • Organized the development of marketing events (e.g. podium/ VIP beauty class) to optimize customer experience; executed campaign material approval (OOH, prints, social media post) to guarantee brand image consistency • Conducted data analysis (e.g. beauty research report) and consumer insights for the central team to accelerate the category expansion and retail innovation • Liaised and coordinated strategical marketing projects (e.g. festival campaign) between the central and China Show less

    • United Kingdom
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Skincare Assistant - International Marketing
      • Jun 2019 - Dec 2019

      • Designed product concepts for CHANEL Sublimage and Le Blanc, the proposal have been implemented in the development of global campaign • Supported the director to build marketing strategy by presenting FY19 Global whitening market report (data analysis, competitors review and market intelligence summary) • Executed the preparation of campaign materials across functions (e.g. Regulations, R&D, Art Direction, Edition, Merchandising) and communicated between countries (US, EU, ASIA) • Designed product concepts for CHANEL Sublimage and Le Blanc, the proposal have been implemented in the development of global campaign • Supported the director to build marketing strategy by presenting FY19 Global whitening market report (data analysis, competitors review and market intelligence summary) • Executed the preparation of campaign materials across functions (e.g. Regulations, R&D, Art Direction, Edition, Merchandising) and communicated between countries (US, EU, ASIA)

    • Purchase Specialist
      • Apr 2016 - Oct 2017

      • Sourced organic and conventional dried fruits in US/Europe; negotiated the contracts and deals to reduce 5% of cost with suppliers • Analyzed product performance and inventory forecast; established annual planning for 80+ purchasing at the value of $6M and efficiently operated the import process to ensure the OCD promptly for the channels (e.g. Jason’s Market, City’super, Carrefour) • Responsible for the international outsourcing project for Unilever Taiwan at value of TWD$4M • Sourced organic and conventional dried fruits in US/Europe; negotiated the contracts and deals to reduce 5% of cost with suppliers • Analyzed product performance and inventory forecast; established annual planning for 80+ purchasing at the value of $6M and efficiently operated the import process to ensure the OCD promptly for the channels (e.g. Jason’s Market, City’super, Carrefour) • Responsible for the international outsourcing project for Unilever Taiwan at value of TWD$4M

    • International Marketing Assistant
      • May 2014 - Apr 2016

      • Planned the annual food expositions attracting +5000 visitors and organized from A-Z: booth design, advertising materials, stock transfer, and budget control • Initiated rebranding project for Grain Plus (1st Taiwanese cereal bar) and developed content creation, leveraged brand awareness at 29TH TAIPEI SUMMER UNIVERSIADE • Managed Starbucks nutrition bar ODM project; achieved to increase 2% order quantity, total 22k bars in 6 months • Planned the annual food expositions attracting +5000 visitors and organized from A-Z: booth design, advertising materials, stock transfer, and budget control • Initiated rebranding project for Grain Plus (1st Taiwanese cereal bar) and developed content creation, leveraged brand awareness at 29TH TAIPEI SUMMER UNIVERSIADE • Managed Starbucks nutrition bar ODM project; achieved to increase 2% order quantity, total 22k bars in 6 months

    • Taiwan
    • Government Administration
    • 1 - 100 Employee
    • Legislative Assistant
      • Oct 2013 - Mar 2014

      • Solved requests (Educational issues & Medical care) from voters and communicated with government departments. • Solved requests (Educational issues & Medical care) from voters and communicated with government departments.

    • France
    • Hospitality
    • 200 - 300 Employee
    • Receptionist
      • Jun 2013 - Aug 2013

      • Operated OPERA system • Provided concierge service in French, English, and Chinese. • Operated OPERA system • Provided concierge service in French, English, and Chinese.

Education

  • 法國尼斯-里爾高等商學院
    Master of Science - MS, Marketing Management
    2018 - 2019
  • IRCOM
    Exchange Student Program
    2012 - 2013
  • 輔仁大學
    Bachelor of Arts - BA, French language and literature
    2009 - 2013

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