Myriam Hui Lien TSAI
Trade Marketing Manager at Terroir & Spice- Claim this Profile
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Chinese Native or bilingual proficiency
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English Full professional proficiency
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French (DELF B2) -
Topline Score
Bio
Credentials
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WSET level 2 (pass with distiction)
Wine & Spirit Education TrustAug, 2022- Nov, 2024 -
French language DELF B2
Fondation Alliance FrançaiseMay, 2012- Nov, 2024
Experience
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Terroir & Spice
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Singapore
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Advertising Services
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1 - 100 Employee
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Trade Marketing Manager
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May 2022 - Present
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10/10 GROUP ▌10/10 APOTHECARY · 10/10 HOPE · 10X
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Taiwan
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Retail Health and Personal Care Products
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1 - 100 Employee
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Marketing Executive - Skincare & Makeup
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Jan 2022 - Apr 2022
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Parfums Christian Dior
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France
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Personal Care Product Manufacturing
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700 & Above Employee
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Chef de Produit - Skincare & Fragrance
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Jan 2020 - Jul 2020
• Managed 30+ launch campaigns (Sauvage Parfum Launch; Capture Totale Repush & Prestige Micro-oil Reno) by efficiently connecting the china market needs with 10+ functions in central, e.g. marketing development, merchandising, promotion, logistics, etc. • Organized the development of marketing events (e.g. podium/ VIP beauty class) to optimize customer experience; executed campaign material approval (OOH, prints, social media post) to guarantee brand image consistency • Conducted data analysis (e.g. beauty research report) and consumer insights for the central team to accelerate the category expansion and retail innovation • Liaised and coordinated strategical marketing projects (e.g. festival campaign) between the central and China Show less
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CHANEL
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United Kingdom
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Skincare Assistant - International Marketing
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Jun 2019 - Dec 2019
• Designed product concepts for CHANEL Sublimage and Le Blanc, the proposal have been implemented in the development of global campaign • Supported the director to build marketing strategy by presenting FY19 Global whitening market report (data analysis, competitors review and market intelligence summary) • Executed the preparation of campaign materials across functions (e.g. Regulations, R&D, Art Direction, Edition, Merchandising) and communicated between countries (US, EU, ASIA) • Designed product concepts for CHANEL Sublimage and Le Blanc, the proposal have been implemented in the development of global campaign • Supported the director to build marketing strategy by presenting FY19 Global whitening market report (data analysis, competitors review and market intelligence summary) • Executed the preparation of campaign materials across functions (e.g. Regulations, R&D, Art Direction, Edition, Merchandising) and communicated between countries (US, EU, ASIA)
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Super Elephant Co., Ltd.
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Taipei
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Purchase Specialist
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Apr 2016 - Oct 2017
• Sourced organic and conventional dried fruits in US/Europe; negotiated the contracts and deals to reduce 5% of cost with suppliers • Analyzed product performance and inventory forecast; established annual planning for 80+ purchasing at the value of $6M and efficiently operated the import process to ensure the OCD promptly for the channels (e.g. Jason’s Market, City’super, Carrefour) • Responsible for the international outsourcing project for Unilever Taiwan at value of TWD$4M • Sourced organic and conventional dried fruits in US/Europe; negotiated the contracts and deals to reduce 5% of cost with suppliers • Analyzed product performance and inventory forecast; established annual planning for 80+ purchasing at the value of $6M and efficiently operated the import process to ensure the OCD promptly for the channels (e.g. Jason’s Market, City’super, Carrefour) • Responsible for the international outsourcing project for Unilever Taiwan at value of TWD$4M
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Hung Yang Foods Co., Ltd
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Taipei
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International Marketing Assistant
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May 2014 - Apr 2016
• Planned the annual food expositions attracting +5000 visitors and organized from A-Z: booth design, advertising materials, stock transfer, and budget control • Initiated rebranding project for Grain Plus (1st Taiwanese cereal bar) and developed content creation, leveraged brand awareness at 29TH TAIPEI SUMMER UNIVERSIADE • Managed Starbucks nutrition bar ODM project; achieved to increase 2% order quantity, total 22k bars in 6 months • Planned the annual food expositions attracting +5000 visitors and organized from A-Z: booth design, advertising materials, stock transfer, and budget control • Initiated rebranding project for Grain Plus (1st Taiwanese cereal bar) and developed content creation, leveraged brand awareness at 29TH TAIPEI SUMMER UNIVERSIADE • Managed Starbucks nutrition bar ODM project; achieved to increase 2% order quantity, total 22k bars in 6 months
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Legislative Yuan, Taiwan
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Taiwan
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Government Administration
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1 - 100 Employee
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Legislative Assistant
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Oct 2013 - Mar 2014
• Solved requests (Educational issues & Medical care) from voters and communicated with government departments. • Solved requests (Educational issues & Medical care) from voters and communicated with government departments.
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MGallery Hotel Collection
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France
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Hospitality
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200 - 300 Employee
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Receptionist
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Jun 2013 - Aug 2013
• Operated OPERA system • Provided concierge service in French, English, and Chinese. • Operated OPERA system • Provided concierge service in French, English, and Chinese.
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Education
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法國尼斯-里爾高等商學院
Master of Science - MS, Marketing Management -
IRCOM
Exchange Student Program -
輔仁大學
Bachelor of Arts - BA, French language and literature