Joe Hoover

Digital Technology Outreach Specialist at Minnesota Historical Society
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Contact Information
us****@****om
(386) 825-5501
Location
Minneapolis, Minnesota, United States, US
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Wade Kaardal

Joe truly is a digital citizen. His understanding of social media is fundamental and his ability to implement that understanding is of the highest caliber. Joe was a great manager and I enjoyed interning under him.

Rose Sherman

When I hired Joe, I asked him to help our organization expand our Web 2.0 services and participation in communities. He helped us colonize the web with information about our collections and events via Flickr, YouTube and Wikipedia. He helped us engage with our communities via blogs, wikis, MySpace, Facebook, Twitter and other social media web sites. He helped us migrate our web analytics to Google Analytics. In all instances, his foremost concern was with identifying niche communities, providing content of interest to them, interacting with them, presenting our organization in a personal, approachable, voice yet honoring the authenticity and professional expertise we are known for, and making our treasured content findable through increased SEO. Our fan and follower base grew exponentially with Joe's work. Several peer organizations contacted us to find out what is our secret sauce. One of the main ingredients was Joe.

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Experience

  • Minnesota Historical Society
    • United States
    • Museums, Historical Sites, and Zoos
    • 300 - 400 Employee
    • Digital Technology Outreach Specialist
      • Aug 2010 - Present

      • Work to help grow the technological capacities of local history institutions across Minnesota in using digital technologies to advance the goals of their organization • Review grant applications for Minnesota Historical and Cultural Grants program • Develop and write the Digital Conversion and Reproduction Guidelines for Minnesota Historical and Cultural Grants program https://bit.ly/3F0LMrY • Developed and wrote document: Digital Imaging for the Small Organization… Show more • Work to help grow the technological capacities of local history institutions across Minnesota in using digital technologies to advance the goals of their organization • Review grant applications for Minnesota Historical and Cultural Grants program • Develop and write the Digital Conversion and Reproduction Guidelines for Minnesota Historical and Cultural Grants program https://bit.ly/3F0LMrY • Developed and wrote document: Digital Imaging for the Small Organization https://bit.ly/3kkKJcy • Regular contributor on technology to the Minnesota Local History web blog https://bit.ly/36Z4eVg • Produce and write weekly Local History News E-newsletter http://bit.ly/X9dohT utilizing multiple different email marketing online systems (iContact.com/MailChimp/inFormz) to create, test, troubleshoot and deploy emails (html based), deliver, track and analyze email marketing data. • Produced and edited over 40 small videos documenting local history museums and organizations across Minnesota https://vimeo.com/mnhs

    • Web Design/Development
      • Sep 2006 - Jul 2010

      • Development of e-newsletter templates that work across multiple email readers • Research and implement ADA web accessibility strategies • Development of Finding Aids XSLT style sheet to take use of EAD document type definition • Introduced open source technologies and applications • Assisted in set up of the Drupal web site development platform • Oversaw the implementation of Centos web server and MYSQL database use • Transition blogs from Coldfusion CFblogs to PHP based… Show more • Development of e-newsletter templates that work across multiple email readers • Research and implement ADA web accessibility strategies • Development of Finding Aids XSLT style sheet to take use of EAD document type definition • Introduced open source technologies and applications • Assisted in set up of the Drupal web site development platform • Oversaw the implementation of Centos web server and MYSQL database use • Transition blogs from Coldfusion CFblogs to PHP based Wordpress to take advantage of better security, user-interface, usability features • Developed Mediawiki base web site, Placeography.org – Site design and architecture – Template and page creation – Installation of extensions to add functionality – Encouraged participation through interaction on-line with individuals and by visiting and presenting to educational, historic, neighborhood and preservation organizations • Set up analytics tools including Google Analytics, Google Webmaster and Quantcast to measure MHS Web site performance and trained staff on using the application and interpreting stats

    • Digital Marketing/Social Media
      • Sep 2006 - Jul 2010

      • Work with the marketing group to create the framework for MHS Interactive Marketing best practices • Use analytics software to track trends and generate reporting that shapes web content • Identified the opportunities, and took the lead in MHS’ entry into the world of social media; efforts include initiating Facebook pages, Flickr sites, YouTube site and Twitter feed. As a result, MHS is now a national leader for social media among state historical societies. • Development of… Show more • Work with the marketing group to create the framework for MHS Interactive Marketing best practices • Use analytics software to track trends and generate reporting that shapes web content • Identified the opportunities, and took the lead in MHS’ entry into the world of social media; efforts include initiating Facebook pages, Flickr sites, YouTube site and Twitter feed. As a result, MHS is now a national leader for social media among state historical societies. • Development of guidelines and documentation for blogs, e-mail and social media use • Develop in-house expertise on blogging, new media, podcasting, other Web 2.0 technologies, citizen journalism, including training and teaching sessions • Research and vet the ever-changing software and technology to support our growing interactive marketing initiatives • Shot, edited and disseminated podcasts and online video • Design and develop opt-in membership e-mail and messaging campaigns in accordance with federal CAN-SPAM regulations. • Strategize and produce SEO campaigns and to highlight positive online conversations and de-emphasize negative conversations on popular search engines • Create and manage advertising campaigns using Facebook and Google contextual ads and keyword marketing • Develop a significant knowledge-base and automated aggregator for efficiently monitoring the twitter-verse and blogosphere for conversations relevant to MHS • Internally evangelized, demonstrated and developed institutional knowledge on cost-effective benefits of incorporating interactive marketing and social media into promotions, events, research and exhibits

  • 420 Archive
    • United States
    • Hospitals and Health Care
    • President
      • Aug 2014 - Jan 2021

      Based in California, with board members throughout the U.S., the 420 Archive, is a new initiative to collect and preserve for public enrichment the history, activism and culture surrounding the prohibition of cannabis in the United States. Based in California, with board members throughout the U.S., the 420 Archive, is a new initiative to collect and preserve for public enrichment the history, activism and culture surrounding the prohibition of cannabis in the United States.

  • Go East
    • United States
    • Media Production
    • 1 - 100 Employee
    • Interactive Developer
      • 2005 - 2006

      • Created interactive designs and interfaces in HTML, PHP, CSS, XML, and Flash • Developed information architecture for client web sites • Created interactive designs and interfaces in HTML, PHP, CSS, XML, and Flash • Developed information architecture for client web sites

  • SimonDelivers.com
    • Retail Groceries
    • 1 - 100 Employee
    • Art Director
      • 2004 - 2005

      • Oversaw and executed the creation of print and web materials • Designed both information architecture and graphics for new and redesigned web sites • Developed file backup and project management standards • Oversaw and executed the creation of print and web materials • Designed both information architecture and graphics for new and redesigned web sites • Developed file backup and project management standards

  • Creatis
    • France
    • Business Consulting and Services
    • 1 - 100 Employee
    • Senior Web/Graphic Designer
      • 2001 - 2004

      Partial client list: • Creatis, Inc. Studio: in house art direction, design and production for print collateral pieces, web sites for clients; maintained file and web server and provide trouble-shooting technical support for studio • Target: information architecture for web based application; developed process flows and site maps; oversee web team's development of HTML templates • Cargill: collaborated with project manager to design information architecture for intranet site for… Show more Partial client list: • Creatis, Inc. Studio: in house art direction, design and production for print collateral pieces, web sites for clients; maintained file and web server and provide trouble-shooting technical support for studio • Target: information architecture for web based application; developed process flows and site maps; oversee web team's development of HTML templates • Cargill: collaborated with project manager to design information architecture for intranet site for Executive Team; design site look & feel; produced web site in HTML •Medtronic, Inc.: design and production of interactive Flash game • Lawson Software: consult with client to determine marketing outcome and style preferences; provide illustration and web animation in Macromedia Flash for web based tutorials • Best Buy: image-editing product photography for BestBuy.com; supervised team of six other image editors Show less Partial client list: • Creatis, Inc. Studio: in house art direction, design and production for print collateral pieces, web sites for clients; maintained file and web server and provide trouble-shooting technical support for studio • Target: information architecture for web based application; developed process flows and site maps; oversee web team's development of HTML templates • Cargill: collaborated with project manager to design information architecture for intranet site for… Show more Partial client list: • Creatis, Inc. Studio: in house art direction, design and production for print collateral pieces, web sites for clients; maintained file and web server and provide trouble-shooting technical support for studio • Target: information architecture for web based application; developed process flows and site maps; oversee web team's development of HTML templates • Cargill: collaborated with project manager to design information architecture for intranet site for Executive Team; design site look & feel; produced web site in HTML •Medtronic, Inc.: design and production of interactive Flash game • Lawson Software: consult with client to determine marketing outcome and style preferences; provide illustration and web animation in Macromedia Flash for web based tutorials • Best Buy: image-editing product photography for BestBuy.com; supervised team of six other image editors Show less

  • Minneapolis Community and Technical College
    • Instructor
      • 2001 - 2002

      • Introductory course in HTML Topics: HTML markup, CSS, file management, XHTML, and working with disability/access issues on web site • Advanced HTML Topics: advanced tables for layout, multi-media, server side scripting and content management systems. • Introductory course in HTML Topics: HTML markup, CSS, file management, XHTML, and working with disability/access issues on web site • Advanced HTML Topics: advanced tables for layout, multi-media, server side scripting and content management systems.

  • Star Tribune
    • United States
    • Media Production
    • 700 & Above Employee
    • Web Designer
      • 2000 - 2001

      • Web templates for news content management system • Flash and interactive graphics; design • Creation of special project sites • Web templates for news content management system • Flash and interactive graphics; design • Creation of special project sites

Education

  • Metropolitan State University
    B.A.
    1991 - 1995

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