Marketing and Communications Manager

• Sep 2020 - Present

Marketing Manager

• Oct 2019 - Feb 2020

Communications Coordinator

• Jul 2016 - Oct 2019

Through partnerships with schools, community associations, clubs, park & recreation departments, and volunteers, USTA NorCal is the leader in promoting the growth of tennis from the grassroots level to the professionals. For the past three years, I have handled Public Relations/Media Relations campaigns for the 4th largest of USTA’s 17 sections. Secured and coordinated coverage of USTA NorCal events and news stories on ABC7, NBC Bay Area, East Bay Times, Mercury News, Marin IJ, Half Moon… Show more Through partnerships with schools, community associations, clubs, park & recreation departments, and volunteers, USTA NorCal is the leader in promoting the growth of tennis from the grassroots level to the professionals. For the past three years, I have handled Public Relations/Media Relations campaigns for the 4th largest of USTA’s 17 sections. Secured and coordinated coverage of USTA NorCal events and news stories on ABC7, NBC Bay Area, East Bay Times, Mercury News, Marin IJ, Half Moon Bay Review to cover USTA NorCal. I’ve also handled all of USTA NorCal’s emails from content, reporting and formatting. Through analysis, I was able to increase the open rate. I run USTA NorCal’s blog by writing and formatting all content and analyze for better optimization. I’ve spearheaded the implementation of a Guest Blogger program, leading to an increase in viewership and website traffic. I also assisted in the move of the blog from WordPress to www.usta.com. I manage the annual USTA NorCal Tennis Hall of Fame and ACES Awards. Through relationships I’ve formed, I achieved the highest attendance at the USTA NorCal Tennis Hall of Fame in 10 years. Lastly, I’ve also taken on video production for USTA NorCal, directing, producing, and editing shorter and longer features, summary and promotional videos. Show less Through partnerships with schools, community associations, clubs, park & recreation departments, and volunteers, USTA NorCal is the leader in promoting the growth of tennis from the grassroots level to the professionals. For the past three years, I have handled Public Relations/Media Relations campaigns for the 4th largest of USTA’s 17 sections. Secured and coordinated coverage of USTA NorCal events and news stories on ABC7, NBC Bay Area, East Bay Times, Mercury News, Marin IJ, Half Moon… Show more Through partnerships with schools, community associations, clubs, park & recreation departments, and volunteers, USTA NorCal is the leader in promoting the growth of tennis from the grassroots level to the professionals. For the past three years, I have handled Public Relations/Media Relations campaigns for the 4th largest of USTA’s 17 sections. Secured and coordinated coverage of USTA NorCal events and news stories on ABC7, NBC Bay Area, East Bay Times, Mercury News, Marin IJ, Half Moon Bay Review to cover USTA NorCal. I’ve also handled all of USTA NorCal’s emails from content, reporting and formatting. Through analysis, I was able to increase the open rate. I run USTA NorCal’s blog by writing and formatting all content and analyze for better optimization. I’ve spearheaded the implementation of a Guest Blogger program, leading to an increase in viewership and website traffic. I also assisted in the move of the blog from WordPress to www.usta.com. I manage the annual USTA NorCal Tennis Hall of Fame and ACES Awards. Through relationships I’ve formed, I achieved the highest attendance at the USTA NorCal Tennis Hall of Fame in 10 years. Lastly, I’ve also taken on video production for USTA NorCal, directing, producing, and editing shorter and longer features, summary and promotional videos. Show less

Production Assistant

• Sep 2012 - Jul 2016

For four years, I handled vital video content creation, edited highlight videos and wrote shot sheets for Saturday College Football shows. As a member of the production team on hundreds of live Pac-12 Networks sporting events, I am able to handle pressure and fast-paced environments, thriving off of deadlines. For four years, I handled vital video content creation, edited highlight videos and wrote shot sheets for Saturday College Football shows. As a member of the production team on hundreds of live Pac-12 Networks sporting events, I am able to handle pressure and fast-paced environments, thriving off of deadlines.

Project Manager for the Generation Gap Invitational

• Mar 2013 - Jul 2014

During the two years, I have managed all aspects of media relations and public relations for the Generation Gap Invitational. The first level-based event in the U.S., the one-day event promotes play between juniors and adults, growing the playing pool. I created all social media pages, a promotional and wrap-up video, along with handling all emails. Thanks to a carefully planned social media and communications campaign, the Generation Gap Invitational saw a 200% increase in online… Show more During the two years, I have managed all aspects of media relations and public relations for the Generation Gap Invitational. The first level-based event in the U.S., the one-day event promotes play between juniors and adults, growing the playing pool. I created all social media pages, a promotional and wrap-up video, along with handling all emails. Thanks to a carefully planned social media and communications campaign, the Generation Gap Invitational saw a 200% increase in online engagement and attendance. Show less During the two years, I have managed all aspects of media relations and public relations for the Generation Gap Invitational. The first level-based event in the U.S., the one-day event promotes play between juniors and adults, growing the playing pool. I created all social media pages, a promotional and wrap-up video, along with handling all emails. Thanks to a carefully planned social media and communications campaign, the Generation Gap Invitational saw a 200% increase in online… Show more During the two years, I have managed all aspects of media relations and public relations for the Generation Gap Invitational. The first level-based event in the U.S., the one-day event promotes play between juniors and adults, growing the playing pool. I created all social media pages, a promotional and wrap-up video, along with handling all emails. Thanks to a carefully planned social media and communications campaign, the Generation Gap Invitational saw a 200% increase in online engagement and attendance. Show less