Experience

Apéro Label

• Australia
• Retail Apparel and Fashion
• 1 - 100 Employee

• Art Director

  • Jun 2022 - Present

  — creatively direct and implement photoshoots and marketing campaigns — audit all areas of the business (including website, packaging, socials, emails, ads) to ensure all touch points are effective, elevated and on brand — blogs: plan, write, design collateral, seo and post — content creation: collages, ads, styling videos, interactive IG stories, quote graphics— design all of the brands BAU and automation edms using Adobe and klaviyo/ dotdigital — styling content — design trend research and forecasting — fashion designing (tees, jumpers, accessories)— design all of the assets for launches and promotions — direct shoots and post production to ensure the vision comes to life — copywriting — look book design for PR and wholesale— task delegation — plan the marketing calendar Show less

• Graphic Designer and Marketing Assistant

  • Feb 2020 - Jun 2022



Annake Swimwear

• Currumbin, Queensland, Australia

• Marketing Coordinator & Graphic Designer

  • Aug 2019 - Nov 2021

  — develop marketing strategy — design edms using photoshop/?illustrator and mailchimp — write blogs/ seo — content creation — videography — organise giveaways and promotions — Facebook advertising — influencer marketing — run social media — product descriptions/ campaign copy — redesigned the website/ brand identity — shopify, mailchimp experience — develop marketing strategy — design edms using photoshop/?illustrator and mailchimp — write blogs/ seo — content creation — videography — organise giveaways and promotions — Facebook advertising — influencer marketing — run social media — product descriptions/ campaign copy — redesigned the website/ brand identity — shopify, mailchimp experience



Beginning Boutique

• Australia
• Retail
• 1 - 100 Employee

• Product Internship

  • Feb 2017 - Jun 2017

  — product descriptions — accessories sourcing — preparing clothing for photo shoots — experience with cin7 — product descriptions — accessories sourcing — preparing clothing for photo shoots — experience with cin7



Frock Paper Scissors

• Brisbane, Australia

• Art Director

  • Aug 2016 - Nov 2016

  — lead a team of five student designers — artistically direct the look and feel of the magazine — choose paper, typography, logo — design the grid and layout — design editorials — design advertisements for promotional collateral — design style guide — lead a team of five student designers — artistically direct the look and feel of the magazine — choose paper, typography, logo — design the grid and layout — design editorials — design advertisements for promotional collateral — design style guide



MYER

• Australia
• Retail
• 700 & Above Employee

• Sales Consultant

  • Oct 2014 - Feb 2015

  Christmas Casual for Menswear and Womenswear department. — Sales — Styling — Phone calls — Customer assistance — Merchandising — refunds/ exchanges Christmas Casual for Menswear and Womenswear department. — Sales — Styling — Phone calls — Customer assistance — Merchandising — refunds/ exchanges