Myka Mendoza

Brand Associate at Dragon Edge Group
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Contact Information
us****@****om
(386) 825-5501
Location
Metro Manila, National Capital Region, Philippines, PH
Languages
  • English Professional working proficiency
  • Filipino Professional working proficiency

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Bio

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Credentials

  • Fundamentals of Digital Marketing
    Google Digital Garage
    Mar, 2021
    - Nov, 2024

Experience

  • Dragon Edge Group
    • Philippines
    • Manufacturing
    • 1 - 100 Employee
    • Brand Associate
      • May 2021 - Present

      -Spearhead two (2) baby brands (FMCG) with direct supervision with the COO. - Assigned to create and plot quarterly brand calendar, digital calendar and budget proposal. - Spearhead product optimization and development such as price increase analysis, packaging development, label compliance, and alike -Develops and executes marketing strategies that drives growth of the brand, create activities that will keep target margin and sustainability of the brand business. -Spearheads strategic initiatives to generate awareness, trial and conversion to the brand. -Create strategic digital campaign such as content posting, digital ads, brand collaboration and influencer content conceptualization through social promotion, brand partnership and influencer marketing. -Creation and implementation of social content calendar that are relevant to the audience and social celebration. -Propose and implement digital campaign through paid media and run ads to hit the marketing funnel with Meta. -Coordinate and ensures tactical projects with all involved departments are aligned. Show less

  • Emperador Distillers, Inc.
    • Philippines
    • Food and Beverage Services
    • 200 - 300 Employee
    • Brand Associate
      • Mar 2019 - Feb 2021

      Merchandising - Spearheaded procurement for South Luzon, Visayas and Mindanao merchandising materials. - Developed merchandising materials for all touch points. - Updated merchandising and planogram for sales teams - Deployed merchandising - Strategized merchandising placement for different sales channels Events & Activations - Approved outlets for specific activation types according to marketing objectives - Assisted sales teams for branding and merchandising, logistics, and implementation for conventions, and activations - Implemented events such as brand roadshow, suppliers night and brandy night and activations such as bar sampling, beach sampling and trade sampling in South Luzon, Visayas and Mindanao. Sales & Marketing - Handled sales and marketing operations for the South Luzon, Visayas and Mindanao region (General Trade, Modern Trade, On-Premise, and FOB/XT) - Made sure sales were aligned with marketing programs for specific brands under Emperador Brandy - Assisted sales for their marketing needs (merchandising, stocks, events/activations) Administrative & Others - Spearheaded administrative tasks under the Emperador Brandy marketing group - Made sure proper documents and permits were processed accordingly - Followed SOPs for documents to ensure marketing & sales function effectively & efficiently - Encoded marketing budgets via SAP Show less

  • Team OnGround Inc.
    • Events Services
    • 1 - 100 Employee
    • Project Specialist
      • Jun 2017 - Oct 2018

      Project Management task such as: Admin work - Complying on the rules and regulation of the company Logistical Work - Managing resources Coordination - Feasibility study for more accurate result Implementation Direct to Consumer engagement such as: - House to House Selling - Consumer Immersion Project Management task such as: Admin work - Complying on the rules and regulation of the company Logistical Work - Managing resources Coordination - Feasibility study for more accurate result Implementation Direct to Consumer engagement such as: - House to House Selling - Consumer Immersion

  • Hana Creative Communications Team Inc.
    • NCR - National Capital Region, Philippines
    • Project Manager
      • Dec 2014 - Jul 2016

      Work hand in hand with account manager for project implementation. Oversee budget allocation and spending base on contract and deliverables, manpower and logistics coordination to ensure the company delivery set KPI. Handle pre-production to post-mortem presentation to client. Work hand in hand with account manager for project implementation. Oversee budget allocation and spending base on contract and deliverables, manpower and logistics coordination to ensure the company delivery set KPI. Handle pre-production to post-mortem presentation to client.

Education

  • Far Eastern University
    Bachelor of Arts (BA), Mass Communication/Media Studies
    2010 - 2014
  • Holy Family School of quezon City
    High School/Secondary Diplomas and Certificates
    2006 - 2010

Community

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