Marketing Coordinator (Lead Retail Marketing Coordinator)

• Sep 2022 - Present

Strategic Collaboration: Collaborate extensively with internal/external creative and production agencies, as well as cross-functional teams encompassing marketing, product, sales, operations, and legal. Ensure seamless execution of campaigns and projects, consistently aligned with their respective briefs.Brand Alignment: Diligently evaluate creative materials to ensure they adhere to brand guidelines and meet specified brief requirements, maintaining brand consistency.Audience Insights: Support the Senior Marketing Manager in identifying target audiences and gaining deep insights into consumer needs and preferences, enhancing campaign effectiveness.Integrated Marketing: Spearhead the integration of the core proposition across all consumer touchpoints, fostering collaboration with various organizational departments to enhance the consumer journey.Performance Excellence: Conduct comprehensive in-flight and post-campaign performance assessments, meticulously analyzing key messages, tactics, budgets, and timing to optimize marketing activities.Strategic Planning: Collaborate closely with the Senior Marketing Manager to craft well-defined marketing plans with clear strategies and tactics, driving growth and expanding product reach to Australian households.Impact Measurement: Assess the success of marketing communication activities and meticulously measure their impact on brand objectives, ensuring data-driven decision-making.Execution Excellence: Assist the Senior Marketing Manager in executing marketing strategies to achieve brand and commercial objectives, ensuring efficient implementation.Budget Oversight: Skillfully manage the financial aspects and budget for the entire team, optimizing resource allocation.Achievements:Superstar Award – June 2023: Recognized for simplifying systems and processes, adding rigor to the Local Area Marketing program, and consistently delivering high-standard major campaigns since taking on the new role. Show less

Project Coordinator (Lead VM Coordinator)

• Nov 2020 - Oct 2022

Stakeholder Engagement: Strengthened partnerships with key stakeholders, ensuring a high level of engagement across critical service accounts, fostering collaboration and mutual success.Visual Standards: Maintained company visuals and operational standards across 305 stores, upholding inventory standards for merchandise.Brand Consistency: Acted as a vital link between store, sales, and marketing teams, ensuring consistent brand messaging and adherence to visual merchandising (VM) standards.Product Launch Excellence: Strategically planned and executed product launches and in-store marketing, including vendor/agency management and briefing for major brands like Apple, Samsung, Google, Motorola, and Oppo.Process Optimization: Successfully optimized systems and processes within the VM space and across all stores, reducing full-time equivalent (FTE) requirements and promoting best practices, garnering strong key stakeholder support, and streamlining processes for positive outcomes.Retail Transformation: Played a pivotal role in various Retail Transformation initiatives while enhancing core strategies such as stakeholder engagement and compliance.Achievements:Workload Reduction: Achieved a remarkable reduction in VM team workload, reducing FTE from 2.3 to 1.3 within one year through optimization projects, robust stakeholder engagement, and effective change management, resulting in more efficient workflows and dependability.Compliance Enhancement: Boosted the national store network compliance average by an impressive 17.73% within one year. This achievement was made possible by establishing more effective and consistent communication structures and workflows, as well as active involvement of key stakeholders. Show less

Project Coordinator (Refit | Sales & Distribution)

• Mar 2020 - Nov 2020

Financial Oversight: Provided comprehensive financial support to the team, including budgeting, expense tracking, and purchase order management via Oracle, ensuring financial accuracy and compliance.Stakeholder Engagement: Actively engaged with stakeholders, managed vendor relationships, and optimized processes to enhance overall project efficiency.Document Management: Led a substantial overhaul of team document systems. Restructured and organized over 5 years of critical documents into systemized and intuitive structures, resulting in significant workflow efficiencies and improved compliance adherence.Project Manager Cover: Covered Project Manager's role during a 6-month maternity leave absence. Effectively managed project operations, showcasing the ability to step up and lead in a time-sensitive environment. Show less

Project Management / Marketing Specialist (Various Roles)

• Mar 2020 - Present

I've had the privilege of holding various roles at TPG Telecom, a dynamic organization that has allowed me to gain diverse experience in both project management and marketing coordination. Throughout my journey at TPG Telecom, I've been responsible for collaborating with cross-functional teams, ensuring the alignment of projects and campaigns with our strategic objectives, and consistently seeking ways to optimize processes for improved efficiency and effectiveness. My passion lies in contributing to the success of marketing initiatives while fostering strong relationships with stakeholders. It has been a rewarding experience to be part of TPG Telecom's innovative and forward-thinking environment. Show less

Freelance Experiential Marketing Professional

• Jan 2012 - Mar 2020

With 16 years of expertise in the marketing landscape, I've specialized in diverse industries, including experiential, in-store, and guerrilla marketing. During this time, I've closely collaborated with prominent marketing agencies, contributing across various roles in event management, account management, project coordination, and program management.Agency Collaborations:Throughout my career, I've partnered with renowned agencies and companies, including:Jack Morton Worldwide (IPG)Momentum Worldwide (IPG)MASH MarketingGeorge P. Johnson (Project Worldwide)Hype Advertising AustraliaPlay Communications (WPP)Maverick (WPP)Key Competencies:Full Event Management: Proficient in end-to-end event management, with expertise in stakeholder engagement, vendor management, and achieving experiential marketing campaign goals.Project Coordination & Account Management: Demonstrated competence in effectively managing clients, key stakeholders, vendor relationships, production schedules, status reporting, and budgets.Exceeding Client Expectations: Proven track record of creatively and efficiently surpassing KPIs, consistently delivering tailored and consumer-relevant approaches to meet client briefs.Notable Achievements:KPI Excellence: Consistently exceeded KPIs across diverse campaigns and projects, earning an invitation from NBN Co to oversee multiple national experiential marketing campaigns.Nationwide Leadership: Led a pioneering nationwide initiative through an agency-wide marketing campaign, managing up to 18 staff concurrently, including general management responsibilities.With a proven track record of delivering exceptional results, I bring valuable insights and a passion for creativity to every project. Let's connect and explore how I can contribute to your organization's success. Show less

Social Enterprise Program Manager (VIC) - AimBig Employment

• Sep 2019 - Dec 2019

Four month contract role with national innovation team to project manage and scale up the success of the new innovation program in VIC.Accomplishments:Enhanced Service Quality: Elevated the quality of our service offerings to deliver a better experience for program participants.Media Recognition: Secured media coverage for our innovative initiative through a television station, raising awareness of our work.Strategic Partnerships: Developed and deepened relationships with suppliers and forged valuable corporate partnerships, setting the stage for future collaboration.Program Expansion: Doubled the number of program participants in Victoria, expanding the reach of our initiatives.Marketing Enhancement: Collaborated with the team to bolster marketing agency efforts, extending our reach to a more targeted audience.Process Improvement: Worked strategically with the team to develop processes and structures for various national agency initiatives, enhancing overall efficiency.Role Offer: Received a permanent role offer at the conclusion of the contract, indicating the impact of the work.Key Responsibilities:Project Management: Led the project management efforts for the innovation program, ensuring successful implementation.Innovation Advocacy: Encouraged innovation through creative thinking, proposal development, and solution implementation.Corporate Relationship Building: Cultivated corporate relationships and encouraged partnerships, fostering collaboration.Program Optimization: Improved program outcomes and ROI through strategic planning and execution.Team Leadership: Managed staff, including hiring and dismissal, as well as scheduling resources across multiple locations.Supplier Management: Negotiated with suppliers and explored cost-saving opportunities while boosting program efficiencies.Proactive Leadership: Led proactively, managing both current and future program needs while planning, delegating, and taking decisive actions. Show less

Freelance Event Manager & Team Leader

• Jan 2012 - Aug 2019

Freelancing with MASH Marketing to work on behalf of various creative agencies and brands to bring to life their experiential marketing campaigns.For nearly 8 years, I freelanced with MASH Marketing, collaborating with various creative agencies and brands to execute experiential marketing campaigns. Notable brands include NBN Co, Samsung, Microsoft, Commonwealth Bank, ING, Coca Cola, Heineken, Telstra, Nivea, Transport for NSW, BlueScope Steel, Bentley, Mercedes Benz, and Audi.Key Responsibilities:Audience Engagement: Tailored engagement strategies based on brand personality and campaign objectives/key messaging.Team Leadership & Coaching: Provided leadership and coaching support when required.Event Management: Managed events comprehensively as needed.Creative Problem-Solving: Employed creative thinking to achieve campaign objectives and ambitious KPIs, identifying opportunities to meet client targets.Client Relationship Management: Nurtured client relationships and handled competing priorities from various client executives as necessary.Stakeholder Management: Effectively managed stakeholders to ensure smooth campaign execution.Conflict Resolution: Skillfully resolved conflicts when they arose, fostering collaboration and positive outcomes. Show less

IT Manager & Digital Marketing Consultant - Pan Harmony International

• 2004 - 2019

Over 15 years, I provided comprehensive support in online marketing and IT matters.Key Responsibilities:Digital Marketing (Planning & Management): Developed and managed digital marketing strategies.Digital Book Publishing: Facilitated digital book publishing initiatives.CMS Setup & Management: Set up and managed Content Management Systems (CMS).Training: Provided training in various IT and marketing aspects.Efficiency Enhancement: Assessed and developed more efficient workplace processes.IT Security: Conducted security training and improved IT security measures.On-Call IT Support: Offered on-call IT assistance.Salesforce Assistance: Provided ad-hoc assistance with Salesforce.IT Management & Training: Delivered ad-hoc IT management and training. Show less

Project Officer (Technology Rollout Contract with Transport for NSW)

• Mar 2016 - Jul 2016

I undertook a 5-month Project Officer contract role via a specialist agency to support Transport for NSW in a critical project rollout.Key Responsibilities:Change Management (Coaching & Team Leadership): Educated, trained, and supported station staff on new systems, processes, and changes. Built confidence among staff in adapting to changes, emphasizing the benefits for both travelers and their workplace.Financial Control: Managed the commissioning of Opal assets and had approval authority for significant new asset acquisitions due to demonstrated diligence and accuracy.Technical Skills: Conducted extensive testing, programmed custom-designed software, and commissioned custom-designed machines. Performed complex hardware setup and troubleshooting, including software, connection, and payment gateway issues with a focus on logical and analytical problem-solving.Project Support: Provided detailed reporting on project-related work, including financial and technical aspects. Worked meticulously within stringent government requirements, leaving no room for error. Assisted in various ad-hoc project support tasks, addressing project challenges in an agile manner.Training & Facilitation: Conducted training sessions for train station staff on new systems and procedures as required. Supported change management efforts. Show less

Project Coordinator & Business Analyst (Contract)

• Aug 2017 - May 2018

I freelanced with Jack Morton Worldwide (IPG) for 10 months, taking on a dual role as a Project Coordinator and Business Analyst. Key Responsibilities: Client Management: Established client needs, maintained relationships, and ensured clear communications with clients and stakeholders. Identified opportunities for further projects and solutions. Project Management (Project Coordinator): Assisted in delivering high-quality results and maximizing ROI for clients. Managed stakeholders, brainstormed solutions, maintained production schedules, and contributed to creative/strategic brainstorming sessions. Budget Coordination: Took responsibility for budget coordination as required. Organized project logistics, communications, and post-production reporting. Growth Team Support (Business Analyst): Assisted the Growth & Strategy team by identifying client target audiences, discovering key insights, and conducting research and analysis for new business opportunities. Contributed marketing ideas, including one that reached the global level. Accounts / Finance Support: Provided ad-hoc assistance, audited client project billings, and supported new employee onboarding. Main Account Supported: Microsoft Other Accounts Supported: Telstra, Westpac, Government (RMS), Luxottica, CBA. Show less

Freelance Event Manager & Team Leader

• 2016 - 2017

I freelanced with Maverick (WPP) for one year, contributing to events for clients such as Coca-Cola, Westpac, O&G, QV Skincare, and Danone. I freelanced with Maverick (WPP) for one year, contributing to events for clients such as Coca-Cola, Westpac, O&G, QV Skincare, and Danone.

Freelance Event Manager & Event Host

• 2015 - 2016

Experiential Marketing Campaigns with clients including Play Communications, Paco Rabanne, Fiat Chrysler, Optus, Newscorp, GroupM Experiential Marketing Campaigns with clients including Play Communications, Paco Rabanne, Fiat Chrysler, Optus, Newscorp, GroupM

Freelance Event Manager

• 2013 - 2016

National Event Manager - NBN Connect Roadshow (Contract via Momentum Worldwide & MASH Marketing)

• Sep 2014 - Dec 2015

Contracted by Momentum Worldwide via Mash Marketing to lead NBN Co’s National Connect Roadshow. (Role spanned over 3 years, starting out as Brand Ambassador role, promoted to Team Leader and, later, Event Manager for all major community launch events nationally.)Role & Responsibilities Included:- Full on-site responsibility and accountability to meet and exceed client/ stakeholder KPI’s- Full Event Management including Bump In/ Out, Supplier Management, KPI management of what could be controlled onsite.- Strong OH&S requirements and due diligence.- Promoting the benefits and inspiring the possibilities made available to consumers, urging them to take action as soon as possible.- Out of the box style creative thinking to substantially boost campaign results via proactively identifying and seizing local opportunities discovered- Effective Client Management/Representing All Associated Parties (Gov/NBN/Telco Sector/ Creative Agency.)- Representing NBN Co to Media on specific occasions/spoke to press as requested by NBN senior - management at a major community launch. - In-depth reporting and feedback to help boost efficiencies and ROI for campaign/s. Show less

National Team Leader & Account Manager - NBN (Contract via CPM Australia)

• Mar 2014 - Sep 2014

Contract offered by NBN Co to head up a launch of a significant national campaign.While the role involved managing the entire infield Community Liaison team nationally that comprised of up to 18 staff at any one time, working simultaneously around the country, while they were delivering key messages to communities affected by the switchover from traditional services, to the new NBN service.Responsibilities included reporting both direct to CPM General Manager of Sales, as well as direct to the client and all the various stakeholders involved in the activities.- Setting a team strategy to meet campaign objectives, as well as campaign scheduling- Setting relevant staff KPIs, optimising staff performance- Always looking to exceed client expectations, as well as boost efficiencies- Gain and share highly insightful and valuable unique insights that can only be gained in communities and sharing with client and stakeholders for to provide unique insights and advantages & improvements, as well as us adjusting our campaign in an agile manner based on those insights.- To summarise, the entirety of the role primarily included helping develop the campaign in an agile manner that was able to push past KPIs and objectives within a campaign was the first of its kind and heavily under watch from several stakeholders. By remaining agile and continually improving, we were able to build a highly successful campaign during my time there helping launch it.Note: The National Broadband Network (NBN) is the single largest nation-building infrastructure project in Australia’s history. It is the most ambitious far reaching and long term nation-building infrastructure project ever undertaken by the Australian Government. Show less

Team Leader - NBN Connect Roadshow (Contract via Momentum Worldwide & MASH Marketing)

• Jul 2013 - Mar 2014

Brand Ambassador - NBN Connect Roadshow (Contract via Momentum Worldwide & MASH Marketing)

• Mar 2013 - Jul 2013

Customer Care Executive

• 2011 - 2012

- Contacted via Specialist Agency - Project support with Customer Care team - Effective complaint resolution for high revenue clients (Platinum / Platinum One status members) - Contacted via Specialist Agency - Project support with Customer Care team - Effective complaint resolution for high revenue clients (Platinum / Platinum One status members)

Sales and Service Specialist

• 2011 - 2011

- Cross-selling financial products and services best suited to client's current and [predicted] future needs with Australia's Largest Bank. Withdrew from role due to move to Sydney. - Cross-selling financial products and services best suited to client's current and [predicted] future needs with Australia's Largest Bank. Withdrew from role due to move to Sydney.

World Travel

• 2009 - 2010

Marketing Intern - London Based (Vodafone Global Account)

• 2009 - 2009

- Working on Key Global Account of Integrated Marketing Agency - Liaising with C-level executives and stakeholders in various operating countries around the world. - Collecting feedback pertaining to improvement of global brand - Analyzing feedback and putting into appropriate form to assist agency team with recommendation pitch to client - Working on Key Global Account of Integrated Marketing Agency - Liaising with C-level executives and stakeholders in various operating countries around the world. - Collecting feedback pertaining to improvement of global brand - Analyzing feedback and putting into appropriate form to assist agency team with recommendation pitch to client

Media Solutions Consultant

• 2008 - 2009

- Consultative Sales based role - Primary focus of maintaining outstanding client service, engaging clients, whilst maximizing client advertising spend and actively seeking out new opportunities for revenue generation. - Consultative Sales based role - Primary focus of maintaining outstanding client service, engaging clients, whilst maximizing client advertising spend and actively seeking out new opportunities for revenue generation.

Customer Relationship Manager

• 2007 - 2008

- Maintaining portfolio of customers. - Responsible for ledger of >$20m. - Successfully negotiated positive business outcomes that took into account both customer's unique financial situations, as well as organisation goals. - Demonstrated strong conflict resolution skills & lateral / critical thinking skills. - Demonstrated strong ability to work with and foster positive and sustainable relationships with customers from a diverse range of circumstances & backgrounds. - Maintaining portfolio of customers. - Responsible for ledger of >$20m. - Successfully negotiated positive business outcomes that took into account both customer's unique financial situations, as well as organisation goals. - Demonstrated strong conflict resolution skills & lateral / critical thinking skills. - Demonstrated strong ability to work with and foster positive and sustainable relationships with customers from a diverse range of circumstances & backgrounds.

Retail & Customer Service

• 2003 - 2007

- High School Role - Customer Service/ Cashier - Stocktake / Stock Control - Cash Register Balancing - Conflict Resolution - Selected by management (uniquely, selected above the full-time staff), to compete as store's nominee in the (highly respected) Coles Excellence Awards - Numerous commendation letters received from Coles state and national offices, based on the number of customers over time going to the extent of writing into the organisation to share what they considered 'above-and-beyond' service. Show less

Entrepreneur (various micro businesses)

• Sep 2002 - Sep 2004

Various micro businesses while studying full time. (Notably, car wash services, IT support services, beverage sales direct to consumer, starting online retail business.) Various micro businesses while studying full time. (Notably, car wash services, IT support services, beverage sales direct to consumer, starting online retail business.)