Mark Mwai

Creative Director at Native Wave Media
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Contact Information
us****@****om
(386) 825-5501
Location
Kenya, KE
Languages
  • English -
  • Kiswahili -
Skills

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Bio

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Credentials

  • Fundamentals of Digital Marketing
    Google Digital Garage
    Nov, 2020
    - Oct, 2024

Experience

  • Native Wave Media
    • Kenya
    • Advertising Services
    • 1 - 100 Employee
    • Creative Director
      • Nov 2021 - Present

      • Working with a creative team to produce new ideas for company branding, promotional campaigns, and marketing communications. • Collaborate with account executives to obtain knowledge of the clients’ requirements • Coach, mentor, and encourage creative team members with technical and work-related tasks and work to foster a positive work environment • Evaluating trends, assessing new data, and keeping up-to-date with the latest marketing techniques. • Creating and implementing tailored marketing plans based on individual client requirements. • Lead brainstorming/creative sessions to generate ideas • Ensure designs and content reflect consistently and positively the brand image and company ideals • Supervising the department's daily workflow, assigning project workloads, and monitoring deadlines and budgets. • Developing exceptional and well-crafted copy that meets clients’ requirements. • Anticipate problems that may impede a project from completing on time and implement solutions Show less

  • Waimark Creations
    • Kenya
    • Advertising Services
    • Marketing Director
      • Jan 2016 - Nov 2021

      • Overseeing marketing department • Plan and execute a marketing strategy for the organization and for new and existing products or services • Review and execute SEO/SEM strategies • Develop and spearhead brand strategy, marketing plans, • Set and administer an annual marketing budget • Competitor research. • Identifying potential customers. • Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment, and profit-loss projections. • Report on the effectiveness of marketing campaigns using pre-determined KPIs • Conduct market research studies • Negotiate with media agencies and secure agreements on the production of promotional materials Show less

  • Swafi TV
    • Producer, Editor, Animator
      • May 2014 - Feb 2018

      Responsible for; - Brand development & Public Relations - Idea development and actualization - Website content management, statistic tracking and website growth. - Creation of content (editing, producing, directing & animation) - Content publishing Responsible for; - Brand development & Public Relations - Idea development and actualization - Website content management, statistic tracking and website growth. - Creation of content (editing, producing, directing & animation) - Content publishing

  • Waimark Creations - Digital Marketing Agency
    • Kenya
    • Advertising Services
    • Graphic Designer
      • Jan 2013 - Nov 2015

      • Coming up with graphic design & branding material • Maintain brand standards and style • Maintain and improve web graphics • Design, build and maintain a social media presence • Study client design briefs, and consult with clients to determine requirements. • Prepare rough drafts and present ideas • Schedule projects and define budget constraints • Develop illustrations, logos, and other designs using software or by hand keeping up to date with recent technological and software developments • Execute all visual design stages from concept to final hand-off to engineering • Present and defend designs and key deliverables to peers and executive-level stakeholders • Designing engaging and responsive landing pages • Integrating client CMS programs and data feeds into websites • Optimizing sites for maximum speed and scalability • Employing industry and design best practices through the website build process • Conducting website testing • Ensure to discuss effectual creative direction, brand constancy, and top standards of ingenious execution for marketing materials improvement. • Develop and design layout advertisements inclusive of copy and images. • Ensure precision of file establishment and parameters for every outgoing artwork. Show less

  • Gigi Motors
    • Kenya
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Marketing Executive
      • Aug 2013 - May 2014

      Responsible for; - Developing marketing campaigns, strategies and ideas - Online Marketing - Execution of marketing ideas, plans and strategies - To develop customer research, market conditions, competitor data and develop marketing plans according to research data. - Organising public relations events or product exhibitions - Public Relations - Making sure campaigns deadlines are met - Arranging for the effective distribution of marketing materials - Managing campaign websites and social media like Twitter and Facebook Show less

  • Game Entertainment
    • Denmark
    • Computer Games
    • Founder | C.E.O
      • Apr 2008 - Jul 2010

      An entertainment company based in Kenya, focused on events, marketing and promotions. An entertainment company based in Kenya, focused on events, marketing and promotions.

Education

  • Daystar University
    B.A Psychology / Diploma Marketing and Communication, Marketing
    2009 -
  • St. Christopher's
    iGCSE Highschool Diploma, Fine Art, History
    2002 - 2006

Community

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