Muzi Li

Brand & Communication Director at DXOMARK
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Contact Information
us****@****om
(386) 825-5501
Location
Paris, Île-de-France, France, FR
Languages
  • Chinese Native or bilingual proficiency
  • French Native or bilingual proficiency
  • English Native or bilingual proficiency

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Credentials

  • 200-Hour Registered Yoga Teacher RYT® - Hatha, Vinyasa
    Yoga Alliance
    Oct, 2020
    - Sep, 2024

Experience

  • DXOMARK
    • France
    • Engineering Services
    • 1 - 100 Employee
    • Brand & Communication Director
      • Nov 2021 - Present
  • Publicis Conseil
    • France
    • Advertising Services
    • 500 - 600 Employee
    • International Account Director
      • 2021 - 2021

      Nestlé Global Dairy Category, 6 brands, 10+ markets Nestlé Global Dairy Category, 6 brands, 10+ markets

  • BETC
    • France
    • Advertising Services
    • 500 - 600 Employee
    • Consultant Strategy / New Business / Account Management
      • 2017 - 2021

      - Strategies New Frontiers (ASEAN, India, China, Russia, LATAM) : Citroën PSA - Digital strategy & SoMe China : FRED Jewelry (LVMH) - Brand creation : Shihyo (L'Oréal division Luxe) - Brand repositioning : DELN (Nutrilon, Aptamil), Givenchy Beauty, Riunite... - Global pitch : Evian, OPPO - Strategies New Frontiers (ASEAN, India, China, Russia, LATAM) : Citroën PSA - Digital strategy & SoMe China : FRED Jewelry (LVMH) - Brand creation : Shihyo (L'Oréal division Luxe) - Brand repositioning : DELN (Nutrilon, Aptamil), Givenchy Beauty, Riunite... - Global pitch : Evian, OPPO

  • FREITAG
    • Retail Apparel and Fashion
    • 100 - 200 Employee
    • Brand F-riend, communication lead - Greater China
      • 2016 - 2018
  • BETC Design
    • France
    • Design Services
    • 1 - 100 Employee
    • Brand Strategist / New Business
      • 2013 - 2017

      - BU Strategy lead on brand positioning, brand creation, naming, VI, packaging and retail strategies : Cha Ling (LVMH), L'Oréal China, ELLE, Marie Dalgar, HuaZhu Hotel Group, Unilever, Delta Coffee... - 10+ trends researches - International forums and conferences speaker / Pentawards© - BU Strategy lead on brand positioning, brand creation, naming, VI, packaging and retail strategies : Cha Ling (LVMH), L'Oréal China, ELLE, Marie Dalgar, HuaZhu Hotel Group, Unilever, Delta Coffee... - 10+ trends researches - International forums and conferences speaker / Pentawards©

Education

  • INSEEC U.
    MSc & MBA, Brand Management
    2014 -
  • Université Lumière Lyon 2
    Master, Strategy and Innovation
    2013 -

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