Executive Producer and Host | Thought Behind Things Podcast

• Sep 2020 - Present

Hosting and Producing Pakistan's fastest growing podcast covering Tech, Policy, Startups, Business and Entrepreneurship space. With over 300+ conversations and growing, we are now expanding to the region covering Middle East. Looking to find interesting conversations in the MENA Region. Podcast currently features in the top 0.1% podcasts across the globe with over 20 million listens and over a million monthly active listeners across 10 video and audio streaming platforms.

Chief Executive Officer

• Mar 2019 - Present

One8nine media is a team of digital strategists, influencers and creatives that dream, create and deliver! We create the type of content that connects, engages, and entices the masses. At times it's thoughtful, other times it's surprising…..but every time it is creative, smart and made just for the right type of audience, so you can trust us with your brand.

Co-Founder and Managing Partner

• Jun 2021 - May 2022

Launching Pakistan's First Data Driven Content Platform. Launching Pakistan's First Data Driven Content Platform.

Digital Media Specialist

• Sep 2019 - Mar 2020

• Created the entire business plan and content strategy for PYCA's Digital Media Network: 'Bolo Jawan'. • Gave talks in universities across Pakistan about utilizing Digital Media for Citizen Journlism. • Created the entire business plan and content strategy for PYCA's Digital Media Network: 'Bolo Jawan'. • Gave talks in universities across Pakistan about utilizing Digital Media for Citizen Journlism.

Managing Director

• Nov 2010 - Mar 2020

• Founded and ran Pakistan’s first digital content networks and managed multiple teams across the organization. • Pioneered the concept of content engineering using analytics performed on social media data. • Designed and directed 45 digital viral films for the network. • Founded and ran Pakistan’s first digital content networks and managed multiple teams across the organization. • Pioneered the concept of content engineering using analytics performed on social media data. • Designed and directed 45 digital viral films for the network.

Head of Digital Marketing

• Nov 2018 - Apr 2019

-Planning, developing, implementing and managing the overall digital marketing strategy of DPL. -Building the Digital Marketing team and relevant competencies to launch Digital Marketing as a core function of the company's list of offerings. -Planning, developing, implementing and managing the overall digital marketing strategy of DPL. -Building the Digital Marketing team and relevant competencies to launch Digital Marketing as a core function of the company's list of offerings.

Professional Services Consultant

• Oct 2016 - Oct 2018

• Implementing ETL process and designed data marts for Volvo Cars and Telenor Group. • Built semantic/reporting layers for data visualization for business users. • Selecting and integrating Big Data tools and frameworks required to provide requested capabilities. • Implementing ETL process and designed data marts for Volvo Cars and Telenor Group. • Built semantic/reporting layers for data visualization for business users. • Selecting and integrating Big Data tools and frameworks required to provide requested capabilities.

Co-Founder

• Jun 2015 - May 2016

• Designed Pakistan’s first low-cost Radio Frequency based IoT multi-color smart bulb. • Led the application development team tasked with designing the mobile app and data layer. • Designed Pakistan’s first low-cost Radio Frequency based IoT multi-color smart bulb. • Led the application development team tasked with designing the mobile app and data layer.

Digital Influencer

• Dec 2014 - Dec 2015

• Endorse the Leisure Club brand and work with other Influencers to create a stronger position for the brand. • Brainstormed new and creative growth strategies • Endorse the Leisure Club brand and work with other Influencers to create a stronger position for the brand. • Brainstormed new and creative growth strategies

FORB

• Aug 2014 - Dec 2015

Endorse the Redbull brand and execute digital marketing campaigns for said brand. Endorse the Redbull brand and execute digital marketing campaigns for said brand.

Digital Marketing Manager

• Sep 2014 - May 2015

• Spearheaded the entire marketing campaign for Pakistan’s first endless runner mobile game – Run Sheeda Run. • Planned and implemented growth hacking techniques for effective user acquisition and retention in the game. • Coordinated with the development team to devise strategies to drive online traffic to the company website. • Planned and coordinated with the development team to track conversion rates and make improvements to the company website as well for multiple titles. •… Show more • Spearheaded the entire marketing campaign for Pakistan’s first endless runner mobile game – Run Sheeda Run. • Planned and implemented growth hacking techniques for effective user acquisition and retention in the game. • Coordinated with the development team to devise strategies to drive online traffic to the company website. • Planned and coordinated with the development team to track conversion rates and make improvements to the company website as well for multiple titles. • Utilised a range of techniques for user growth including paid techniques like Paid Search, SEO, PPC. • Reviewed new technologies and kept the company at the forefront of developments in digital marketing. • Took active users from at launch to over 1 million using growth hacking techniques. Show less • Spearheaded the entire marketing campaign for Pakistan’s first endless runner mobile game – Run Sheeda Run. • Planned and implemented growth hacking techniques for effective user acquisition and retention in the game. • Coordinated with the development team to devise strategies to drive online traffic to the company website. • Planned and coordinated with the development team to track conversion rates and make improvements to the company website as well for multiple titles. •… Show more • Spearheaded the entire marketing campaign for Pakistan’s first endless runner mobile game – Run Sheeda Run. • Planned and implemented growth hacking techniques for effective user acquisition and retention in the game. • Coordinated with the development team to devise strategies to drive online traffic to the company website. • Planned and coordinated with the development team to track conversion rates and make improvements to the company website as well for multiple titles. • Utilised a range of techniques for user growth including paid techniques like Paid Search, SEO, PPC. • Reviewed new technologies and kept the company at the forefront of developments in digital marketing. • Took active users from at launch to over 1 million using growth hacking techniques. Show less

Digital Influencer

• Jan 2014 - Feb 2015

• Endorse the Nokia Lumia brand and work with other Ambassadors to create a stronger position for said brand. • Brainstormed new and creative growth strategies • Endorse the Nokia Lumia brand and work with other Ambassadors to create a stronger position for said brand. • Brainstormed new and creative growth strategies

ICT Consultant

• Jul 2012 - Feb 2014

• Responsible for developing & managing all communication campaigns for Water and Sanitation Program Pakistan. • Developed annual digital content strategy for Water and Sanitation Program in line with the World Bank global strategy and regional ambitions. • Planned and produced digital content for the Water and Sanitation Program to be used in the World Bank global literature and content pool. • Planned and performed trainings for major water and sanitation utilities across Pakistan to… Show more • Responsible for developing & managing all communication campaigns for Water and Sanitation Program Pakistan. • Developed annual digital content strategy for Water and Sanitation Program in line with the World Bank global strategy and regional ambitions. • Planned and produced digital content for the Water and Sanitation Program to be used in the World Bank global literature and content pool. • Planned and performed trainings for major water and sanitation utilities across Pakistan to encourage them into using and implementing digital services in the public sector. • Developed and delivered quarterly digital strategy plans for water and sanitation utilities. • Developed and delivered social media marketing strategies to water and sanitation utilities to aid them in creating and maintaining a successful social media presence. Show less • Responsible for developing & managing all communication campaigns for Water and Sanitation Program Pakistan. • Developed annual digital content strategy for Water and Sanitation Program in line with the World Bank global strategy and regional ambitions. • Planned and produced digital content for the Water and Sanitation Program to be used in the World Bank global literature and content pool. • Planned and performed trainings for major water and sanitation utilities across Pakistan to… Show more • Responsible for developing & managing all communication campaigns for Water and Sanitation Program Pakistan. • Developed annual digital content strategy for Water and Sanitation Program in line with the World Bank global strategy and regional ambitions. • Planned and produced digital content for the Water and Sanitation Program to be used in the World Bank global literature and content pool. • Planned and performed trainings for major water and sanitation utilities across Pakistan to encourage them into using and implementing digital services in the public sector. • Developed and delivered quarterly digital strategy plans for water and sanitation utilities. • Developed and delivered social media marketing strategies to water and sanitation utilities to aid them in creating and maintaining a successful social media presence. Show less

Brand Ambassador

• Jan 2013 - Jan 2014

• Brainchild of Coke's Kindness Campaign. • Endorse the Coca Cola brand and work with other Ambassadors to create a stronger position for the Coca Cola brand. • Brainchild of Coke's Kindness Campaign. • Endorse the Coca Cola brand and work with other Ambassadors to create a stronger position for the Coca Cola brand.

Intern

• Jun 2009 - Jul 2010