Experience

GovTech Procurement

• Indonesia
• Technology, Information and Internet
• 1 - 100 Employee

• Creative Communications Lead

  • Mar 2023 - Present

  Leading a team of Graphic Designer, Motion Graphic Designer and Copywriter to create 360 campaign roll out for the Digital Transformation of Government Procurement or LKPP (Lembaga Kebijakan Pengadaan Pemerintah) Leading a team of Graphic Designer, Motion Graphic Designer and Copywriter to create 360 campaign roll out for the Digital Transformation of Government Procurement or LKPP (Lembaga Kebijakan Pengadaan Pemerintah)



POLARO IDN

• Jakarta Selatan, Jakarta, Indonesia

• Co-Founder / CEO

  • Nov 2019 - Present

  ● Established a reliable Polaroid authorised distributor in Indonesia. Securing connections with the Asian markets through the Asia representative office. ● Spearhead, direct and maintain consistent branding, marketing strategy via social media objectives to key customers with Rp.0 marketing budget. ● Increased sales and awareness of Polaroid for the Indonesian markets via Brand Ambassadors Collaborations, pop-up stores, and monthly submissions. ● Established a reliable Polaroid authorised distributor in Indonesia. Securing connections with the Asian markets through the Asia representative office. ● Spearhead, direct and maintain consistent branding, marketing strategy via social media objectives to key customers with Rp.0 marketing budget. ● Increased sales and awareness of Polaroid for the Indonesian markets via Brand Ambassadors Collaborations, pop-up stores, and monthly submissions.



Freelance

• Polaroid Photographer

  • Dec 2014 - Present

  Created various compositions of press-releases, album covers and fashion brands look-book using the Polaroid as a medium. ● Clients vary from Virgil Abloh to Bella Hadid to local independent artists and musicians (MALIQ, Mocca, Elephant Kind, etc) ● Fashion brands such as VVB Victoria Beckham, Soulland Copenhagen, Henrik Vibskov and Invincible ID ● Editorial clients such as Stick and Stones and Sarah Bahbah ● Collaboration campaign with Berita Angkasa Music Store, BASE skincare, Mote Mote, etc. Show less



Anggraini Artha Dewi

• Apparel & Fashion

• Creative Director

  • Apr 2022 - May 2023

  ● Rebranded an underwear line focusing on body positivity and inclusivity, empowering women of all shapes and sizes. ● Produce photoshoot campaign and art direction for the overall branding image of WINK;), catering Gen Z and Millennials zeitgeist. ● Manage social media insight and marketplace with effective, targeted advertising. ● Rebranded an underwear line focusing on body positivity and inclusivity, empowering women of all shapes and sizes. ● Produce photoshoot campaign and art direction for the overall branding image of WINK;), catering Gen Z and Millennials zeitgeist. ● Manage social media insight and marketplace with effective, targeted advertising.



RED Comm Indonesia

• Indonesia
• Advertising Services
• 200 - 300 Employee

• Creative Group Head

  • Nov 2022 - Mar 2023

  Leading a team of copywriters and graphic designers to generate creative ideas for digital output. Clients include: - Samsung S23 - Qtela Leading a team of copywriters and graphic designers to generate creative ideas for digital output. Clients include: - Samsung S23 - Qtela



Made For Smile

• Jakarta, Jakarta, Indonesia

• Creative Director

  • May 2021 - Dec 2022

  ● Produced #MadeForVincent Collaboration, Collaboration with Vincent Rompies. ○ KOL includes: The Prediksi, Vindes Corp (Andre Taulany, Tora Sudiro, Desta, Wendy Cagur, Hesti Purwadinata etc), Sophia Latjuba, Angga Yunanda, etc ○ 900% sales generated over 3000 t-shirts over a span of 3 months. ○ 300% sales maintained post-collaboration campaign through various omni-channels (estimate 450 tshirts/month). ○ 108% increase in followers and awareness through 1 month of VR Collaboration. ● Produced #MadeForFun Collection. Spearhead, direct and maintain marketing strategy with minimum marketing budget. ○ KOL Includes: Reality Club, Jourdy Pranata, Adrian Khalif, Parramitha, Tatyana Akman etc. ○ 1000% increase in monthly sales post initial launching through online channels only (Tokopedia and Shopee). ○ 3000% increase in followers and 30,000% engagement within 3 weeks post-launching. ● Overseeing t-shirt production, art direction and social media activation for each campaign. Working closely with 5 different stockists all over Indonesia. ● Created 2 different collections for S/S 2022 and F/W 2022-2023. Show less



BFC

• New York, United States

• Community Manager

  • May 2015 - Aug 2019

  ● Directed the brand image to a go-to neighborhood analog shop. ● Assisted in boosting sales outside NYC, exported films and cameras to Indonesia. ● Initiated the 8x10 Residency photo-sessions in the Whitney Museum. ● Held photography press for tv shows (clientele include HBO and Netflix series). ● Directed the brand image to a go-to neighborhood analog shop. ● Assisted in boosting sales outside NYC, exported films and cameras to Indonesia. ● Initiated the 8x10 Residency photo-sessions in the Whitney Museum. ● Held photography press for tv shows (clientele include HBO and Netflix series).



Winkreative

• United Kingdom
• Design
• 1 - 100 Employee

• Project Manager Internship

  • May 2015 - Sep 2015

  ● Assisted on the launch of UP Express (Toronto Transit System): promoted media partnerships with Monocle and the Drake Hotel. ● Created awareness towards the press and general public, and conceptualized the content for the UP on-board magazine of Toronto. ● Assisted on the launch of UP Express (Toronto Transit System): promoted media partnerships with Monocle and the Drake Hotel. ● Created awareness towards the press and general public, and conceptualized the content for the UP on-board magazine of Toronto.



Polaroid

• Netherlands
• Photography
• 300 - 400 Employee

• Intern

  • May 2014 - Sep 2014

  ● Assisted in bi-weekly workshops, collaborated with museums such as MoMA and Dia:Beacon. ● Promoted annual exhibition in Impossible Project gallery. ● Aided in the photoshoot of Lana del Rey as Impossible Project Ambassador. ● Assisted in bi-weekly workshops, collaborated with museums such as MoMA and Dia:Beacon. ● Promoted annual exhibition in Impossible Project gallery. ● Aided in the photoshoot of Lana del Rey as Impossible Project Ambassador.