Muthia Azzahra
Chief Marketing Officer at di.ba.wa- Claim this Profile
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Bio
Experience
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di.ba.wa
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Indonesia
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Fashion Accessories Manufacturing
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1 - 100 Employee
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Chief Marketing Officer
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Aug 2022 - Present
I’m leading the marketing team in di.ba.wa. I’m supervising and managing the workflow of two divisions, which are Creative Content Strategist and Visual Designs. As the marketing team, we are responsible to create and visualize di.ba.wa’s brand image to be bright, fun, and youthful. As per January 2023, we have managed to have over 20% active Instagram followers and are starting to promote our products through TikTok as well. Moreover, we have successfully sold over 50% of our first batch's products, di.ma.kan, in our second week of launching. Show less
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KMM ITB
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Indonesia
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Education Administration Programs
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1 - 100 Employee
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Marketing Staff - Gadjah Kolektiv
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Aug 2022 - Jun 2023
I’m responsible of managing and promoting KMM ITB’s merchandise products, Gadjah Kolektiv, in order to attract more customer to purchase them through social media marketing. Thus, I’m also responsible of creating and managing Gadjah Kolektiv’s social media content to increase customer’s awareness and engagement level of these products. I’m responsible of managing and promoting KMM ITB’s merchandise products, Gadjah Kolektiv, in order to attract more customer to purchase them through social media marketing. Thus, I’m also responsible of creating and managing Gadjah Kolektiv’s social media content to increase customer’s awareness and engagement level of these products.
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8EH Radio ITB
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Indonesia
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Research And Development Staff
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Apr 2022 - Apr 2023
8EH Radio ITB has several entertaining products, such as radio programs and podcasts. Thus, it’s my responsibility to analyze the development of these products to be more intriguing and attractive to audience. I’m also doing research on our audience and team’s behavior with our products in hopes of knowing what they want to consume from us.
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Event Staff
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Jul 2022 - Dec 2022
I was responsible to organize and lead every series of 8EH Radio ITB's regeneration process. I always made sure that every sub-events were done as planned and everyone that I worked with did their role well. With my hard work and dedication, I was managed to be the Best Staff of Event Division.
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Radio Producer
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Jan 2022 - Dec 2022
8EH Radio ITB’s main product is radio program. Here, I was responsible of creating and organizing radio programs in 8EH Radio ITB. I also led and monitored my team on doing their respective jobs well. I’ve already led two radio programs, which were Wanderlust and Tawa Duyu with both programs have had listeners number rise within 5% per week.
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Education
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Institut Teknologi Bandung
Bachelor's degree, School of Business and Management