Founder & CEO

• Jan 2023 - Present

Ideal Brand is more than just a brands distributor; it’s a destination for an algerian fashion style. we want to be known for encouraging our customers to break the rules and explore an algerian brand. So we’re transforming into a place with a pulse on the street that offers them the chance to craft our own strong story through clothing and style. Our vision is to create a world where everyone is proud to be themselves, where people wear their identities proudly. On every place and every street, we’ll be there alongside the peoples and the dreamers. We’re shaking up the world of fashion style. We are IB. We make it different. Show less

Co-Founder & Retail Director

• Dec 2019 - Jun 2023

GALERIA & L'ORIGINAL CAMPANY The official distributor of CHAMPION® , GEOX®, ADIDAS®, REEBOK®. GALERIA & L'ORIGINAL CAMPANY The official distributor of CHAMPION® , GEOX®, ADIDAS®, REEBOK®.

Business Analyst

• Feb 2019 - Mar 2020

Retail Manager

• Oct 2017 - Jan 2019

TRADIFOOT The official distributor of SKECHERS® , CLAK'S®, PALLADIUM®,K-SWISS®. Make the best out of in store product, people, space and processes. MY KEY RESPONSIBILITIES INCLUDE: OWN THE BUSINESS Full P&L responsibility of the Retail distribution channel across Algeria. Set ambitious business plans contributing to long term retail strategy Drive top-line growth and bottom-line profitability Drive Revenues and EBIT by achieving and exceeding KPIs within an omnichannel environment Closely monitor Retail KPIs including staff turn-over and drive profitable growth with leverage Strive to identify commercial routes for driving sales growth, delivering operating efficiencies and improving the service to the customer. Utilise data to greater understand customer trends and feedback to improve service and related KPIs. LEAD WITH PEOPLE Manage and develop a highly performing and diverse team eager to exceed targets and passionate by the brand and the people. Build and develop a diverse and inclusive team with structured succession planning Lead by example and act as a true brand ambassador. Lead a team of District Managers Show less

Area Manager

• Aug 2017 - Sep 2017

Head Of Retail Department

• Feb 2016 - Jun 2017

 Managing and organization sales and operations for more than 50 Retail Stores. Coordination and supervision of Regional Retail Managers (Concept Stores Manager).Coordination, training and control work of CSM who are responsible for schedules of more than 400 employees in the stores . Setting goals and assessment results for The Regional Retail Managers (CSM). Cooperation with the purchasing and marketing departments on creating and implementation of various activities for enhancement results in sales. Planning and controlling variable earnings for all the employees in the retail department. Creating budget and providing cost control for the retail department. Coordinating opening new retail locations and renovations stores in cooperation with other sectors and finding new locations for the retail stores. Planning annual inventories and checklists. Creating procedures and continuous monitoring of the supervisors and providing guidance regarding the goals and standards. Regular visits to Retail Channel- Stores Monitoring of legislation in the field of trade and consumer protection. Show less

Business Analysis Manager

• Jun 2015 - Feb 2016

Management decision making process. Consolidating various data sources and preparing presentations for business needs.Prepare the weekly performance report: update weekly actual volume, prior forecasts and formulas; review and distribute the performance report to the Brand managers; consolidate information from the markets; review the stores performance report and prepare communication and narratives for management and BU; prepare next month’s performance report.Prepare PMG daily sales report: daily data collection from Goods; updating formulas, data and descriptions; preparing next month’s daily sales report.Create Purchase requisitions & Good Receipts for Marketing brand & Operational department.Sales team: Consolidate input on various Retail activities into management analyses and reports. Incorporate brands plans and growth rates into volume forecasts after aligning with Brand marketing managers. Regularly communicate latest volume performance and forecasts and answering ad hoc volume related questions. Show less

Brand Manager

• Oct 2014 - Jun 2015

Analyse how our brand is positioned in the market and crystallise targeted consumers insights Take brand ownership and provide the vision, mission, goals and strategies to match up to Translate brand strategies into brand plans, brand positioning and go-to-market strategies Lead creative development and create motivating stimulus to get targeted population to “take action” Establish performance specifications, cost and price parameters, market applications and sales estimates Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) Coach the team and get the best from everyone Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues Oversee marketing and advertising activities to ensure consistency with product line strategy Monitor product distribution and consumer reactions Anticipate bottlenecks Brainstorm new and innovative growth strategies Align the company around the brand’s direction, choices and tactics. Show less

Retail Sales Supervisor & Marchandise Planner

• Mar 2012 - Oct 2014

Plan and direct restocking stores activitiesEstablish product pricesProvide and implement marketing strategiesCheck inventory and determine which products are most successfulCarry out ordersSet budgets shopsManage staff training, motivation, evaluation, hiringPlanning replenishment products according to inventory levels and seasonalityAnalyze business requirements and determine the amount of merchandise to purchaseInterview suppliers and negotiate with themFormalize purchases of goodsAnalyze sales reports and propose actions to be takenMake buying trips to locate suppliersPrepare the Sale Campaign. Show less

Retail Sales District Supervisor

• Mar 2011 - Mar 2012

Nike Stores & Multibrand Stores Supervisor

Store Manager

• Oct 2006 - Feb 2011

Store Manager: Manager, to control; merchandising.Welcome clientsOn products Advise clientsProviding the best possible customer serviceDealing with complaintsRealize refunds and exchangesTo win the loyalty of customersPrepare merchandise for saleAssist in display of merchandisePrepare orders for deliveriesMaintain sales recordsReceive paymentCall customer for monitoring and recoveryAttract new customersPrepare sales contracts