Mustafa El Rafey
Founder & Managing Director at Transform HCM- Claim this Profile
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Bio
Josh Sanderson
In my role offering consulting services @EXBD, I have worked with sr. execs across the Fortune 250. Mustafa and I collaborated closely on a year long consulting initiative for Mars, where my team performed global analysis and strategy work. As we explored the project and evaluated the best approach to a partnership, I found Mustafa to be a creative and thoughtful collaborator working with our team to find a win/win approach. As we concluded an agreement and executed the project, Mustafa's strong sense of values and character showed through in our negotiations and his communication and management style. This combined with his ability to develop strong relationships and build trust earned him a great deal of respect and credibility with his colleagues. Complex decisions were structured and approached with clarity; Mustafa consistently zeroes in on what matters and gets to the heart of any matter. There are "executives" and then there are "executives who drive change and lead" and Mustafa is definitely in the latter camp. He certainly ranks among the top global executives I have worked with in this role.
Ross Milton
Mustafa is a seasoned HR professional with a long history of top results, he has developed both a bredth and depth of skills within Mars from Sales through ot HR. He has strong interpersonal skills, develops relationships easily, and is a great team player. I have thoroughly enjoyed working with Mustafa and would highly recommend him to any organisation.
Bob Landis
Mustafa is deeply knowledgeable about building and managing talent systems and processes for the corporate world. I respect Mustafa's insights and find him a pleasure to work with.
Josh Sanderson
In my role offering consulting services @EXBD, I have worked with sr. execs across the Fortune 250. Mustafa and I collaborated closely on a year long consulting initiative for Mars, where my team performed global analysis and strategy work. As we explored the project and evaluated the best approach to a partnership, I found Mustafa to be a creative and thoughtful collaborator working with our team to find a win/win approach. As we concluded an agreement and executed the project, Mustafa's strong sense of values and character showed through in our negotiations and his communication and management style. This combined with his ability to develop strong relationships and build trust earned him a great deal of respect and credibility with his colleagues. Complex decisions were structured and approached with clarity; Mustafa consistently zeroes in on what matters and gets to the heart of any matter. There are "executives" and then there are "executives who drive change and lead" and Mustafa is definitely in the latter camp. He certainly ranks among the top global executives I have worked with in this role.
Ross Milton
Mustafa is a seasoned HR professional with a long history of top results, he has developed both a bredth and depth of skills within Mars from Sales through ot HR. He has strong interpersonal skills, develops relationships easily, and is a great team player. I have thoroughly enjoyed working with Mustafa and would highly recommend him to any organisation.
Bob Landis
Mustafa is deeply knowledgeable about building and managing talent systems and processes for the corporate world. I respect Mustafa's insights and find him a pleasure to work with.
Josh Sanderson
In my role offering consulting services @EXBD, I have worked with sr. execs across the Fortune 250. Mustafa and I collaborated closely on a year long consulting initiative for Mars, where my team performed global analysis and strategy work. As we explored the project and evaluated the best approach to a partnership, I found Mustafa to be a creative and thoughtful collaborator working with our team to find a win/win approach. As we concluded an agreement and executed the project, Mustafa's strong sense of values and character showed through in our negotiations and his communication and management style. This combined with his ability to develop strong relationships and build trust earned him a great deal of respect and credibility with his colleagues. Complex decisions were structured and approached with clarity; Mustafa consistently zeroes in on what matters and gets to the heart of any matter. There are "executives" and then there are "executives who drive change and lead" and Mustafa is definitely in the latter camp. He certainly ranks among the top global executives I have worked with in this role.
Ross Milton
Mustafa is a seasoned HR professional with a long history of top results, he has developed both a bredth and depth of skills within Mars from Sales through ot HR. He has strong interpersonal skills, develops relationships easily, and is a great team player. I have thoroughly enjoyed working with Mustafa and would highly recommend him to any organisation.
Bob Landis
Mustafa is deeply knowledgeable about building and managing talent systems and processes for the corporate world. I respect Mustafa's insights and find him a pleasure to work with.
Josh Sanderson
In my role offering consulting services @EXBD, I have worked with sr. execs across the Fortune 250. Mustafa and I collaborated closely on a year long consulting initiative for Mars, where my team performed global analysis and strategy work. As we explored the project and evaluated the best approach to a partnership, I found Mustafa to be a creative and thoughtful collaborator working with our team to find a win/win approach. As we concluded an agreement and executed the project, Mustafa's strong sense of values and character showed through in our negotiations and his communication and management style. This combined with his ability to develop strong relationships and build trust earned him a great deal of respect and credibility with his colleagues. Complex decisions were structured and approached with clarity; Mustafa consistently zeroes in on what matters and gets to the heart of any matter. There are "executives" and then there are "executives who drive change and lead" and Mustafa is definitely in the latter camp. He certainly ranks among the top global executives I have worked with in this role.
Ross Milton
Mustafa is a seasoned HR professional with a long history of top results, he has developed both a bredth and depth of skills within Mars from Sales through ot HR. He has strong interpersonal skills, develops relationships easily, and is a great team player. I have thoroughly enjoyed working with Mustafa and would highly recommend him to any organisation.
Bob Landis
Mustafa is deeply knowledgeable about building and managing talent systems and processes for the corporate world. I respect Mustafa's insights and find him a pleasure to work with.
Experience
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Transform HCM
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United Arab Emirates
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Business Consulting and Services
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1 - 100 Employee
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Founder & Managing Director
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Jul 2022 - Present
An HR consulting practice focused on elevating Human Capital Management effectiveness and impact. An HR consulting practice focused on elevating Human Capital Management effectiveness and impact.
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Majid Al Futtaim
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United Arab Emirates
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Retail
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700 & Above Employee
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SVP Human Capital - Majid Al Futtaim Retail
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Nov 2018 - Jun 2022
Led Human Capital for Majid Al Futtaim Retail (Carrefour) across 17 countries and 38,000+ employees working thru 400+ stores, fulfillment centers and Ecommerce. Responsible for building a best-in-class physical and digital retail organization while positioning Majid Al Futtaim Retail as the employer of choice across the Middle East and Africa. Led Human Capital for Majid Al Futtaim Retail (Carrefour) across 17 countries and 38,000+ employees working thru 400+ stores, fulfillment centers and Ecommerce. Responsible for building a best-in-class physical and digital retail organization while positioning Majid Al Futtaim Retail as the employer of choice across the Middle East and Africa.
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The HR Leadership Forum
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United States
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Human Resources Services
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1 - 100 Employee
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Member Board of Directors
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Jul 2018 - Jun 2019
The HR Leadership Forum (HRLF) is a membership organization for senior HR leaders based in the greater Washington DC metropolitan area. It's purpose is to help members advance the health and performance of their workforce by sharing and discussing the latest thinking and practices in HR. The HR Leadership Forum (HRLF) is a membership organization for senior HR leaders based in the greater Washington DC metropolitan area. It's purpose is to help members advance the health and performance of their workforce by sharing and discussing the latest thinking and practices in HR.
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Cognosante
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Chief People Officer
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Apr 2017 - Aug 2018
Led HR for a rapidly growing healthcare IT solutions and services government contractor. Responsible for acquiring and developing great talent; building and advancing organizational capabilities; nurturing a high-performance culture, and scaling the organization to advance Cognosante's ambitious growth plans. Led HR for a rapidly growing healthcare IT solutions and services government contractor. Responsible for acquiring and developing great talent; building and advancing organizational capabilities; nurturing a high-performance culture, and scaling the organization to advance Cognosante's ambitious growth plans.
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QVC
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United States
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Retail
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700 & Above Employee
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SVP US Human Resources and Global Talent Management
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Jul 2015 - Dec 2015
Led HR for QVC US and global Talent Management Centers of Expertise (Talent Acquisition, Learning & Leadership Development, Organization Effectiveness, HR Information Systems).
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SVP Talent Management & Rewards
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Jun 2013 - Jun 2015
Led HR centers of expertise (Talent Acquisition, Learning & Leadership Development, Organization Effectiveness, Compensation & Benefits, HRIS and HR Services) to develop and deliver dynamic integrated talent management and rewards solutions for QVC.
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Starbucks Coffee Company
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United Kingdom
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Restaurants
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1 - 100 Employee
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SVP Talent Management
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Apr 2011 - Apr 2013
Responsible for creating and executing the talent management vision, framework and strategy for Starbucks to maximize business growth and partner capability. Lead an integrated talent management organization (175 partners globally) which includes Global Staffing (both executive and enterprise recruiting), Global Learning and Development, Leadership Development, Organization Development and Organization Insights and Analytics. Responsible for all partner development programs and systems (from sourcing to succession planning). Show less
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Mars, Inc.
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IT Services and IT Consulting
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1 - 100 Employee
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VP Human Resources & Global HR Systems
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Jan 2009 - May 2010
Provide HR leadership, change management and internal communications to the organiztion as well as ensuring delivery of HR excellence to a 1500 strong global services organization spread across 11 hubs around the world. Also a member of the Global HR Leadership Team of Mars Incorporated with specific responsibility for developing the Global HR Systems strategy for Mars, Inc.
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Global Talent Management & HR Systems Director
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Jan 2005 - Jan 2009
Responsible for establishing and embedding a global strategic talent management framework across all Mars operating units. This included workforce planning, associate value proposition, sourcing & recruiting, performance management, career planning and succession planning.Managed the global management development reviews and facilitated the annual C-suite succession planning reviews.
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Regional HR Director
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2002 - 2005
Provided HR leadership, overseeing recruitment, performance management, learning & development, succession planning and compensation planning in seven hub offices spread across North Africa, Turkey, Middle East and Indian sub-continent
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Regional Manager - Gulf & Levant
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1998 - 2002
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Marketing Manager
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1994 - 1998
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Business Development Manager
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1991 - 1994
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Sales Executive
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Apr 1989 - Apr 1991
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Education
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University of Westminster
BSc (Honours), Computer Science -
University of Westminster
Postgraduate Diploma in Management Studies
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