Experience

Zalatimo Industries

• Jordan
• Packaging and Containers Manufacturing
• 1 - 100 Employee

• Managing Director - KSA

  • Apr 2023 - Present



United Carton Industries Company

• Saudi Arabia
• Paper & Forest Products
• 300 - 400 Employee

• Business Development & Export Manager

  • Sep 2016 - Dec 2022

   Establishing a vision, short & long-term strategy, business development, sales plans, and strategic direction for the business development & Export department to efficaciously reposition the company for success.  Presiding over day-to-day sales operations, empowering staff to attain consistent YoY market growth, improved costs, and bolstered sales, resulting in a steady increase in profit contribution.  Monitoring performance against targets, objectives, budgets, achievements, and goals for expanding business to achieve sales targets and expand customer base.  Superintending market expansion and diversification to achieve the planned KPIs. Serving as Stealth Leader, Culture Builder- who sets clear strategic objectives, and motivates teams to deliver exceptional results.  Orchestrating market research activities to identify each opportunity in the market and each sector base on historical data and other innovative methods, resulting in an increase in sales by 15%.  Contributing to improving customer services and thus customer satisfaction by providing them aggressive lead time -reducing it from 10 days to 5 days and streamlining payment and insurance terms to cover financial losses due to delays which persuaded almost 5-10 customers from each sector to re-join the portfolio and augmented revenues by SAR 2.5 million every month all around the year.  Owning a comprehensive understanding of sector/region economics, including but not limited to market leaders, competition, regulation, business categories, sales potential, business challenges, and solutions, thus empowering the Company in securing more valuable opportunities.  Providing leadership within the internal matrix for each region to pitch and secure innovative fruitful business partnership deals with strategic vendors and customers based on financial goals and competitive intelligence. Show less



United Carton Industries Company

• Saudi Arabia
• Paper & Forest Products
• 300 - 400 Employee

• Regional Sales Manager - Eastern Province

  • Mar 2010 - Dec 2014

   Spearheaded a dynamic Eastern sales team to successfully achieve yearly business targets by consistently tracking the day-to-day commercial performance of each sales associate within a portfolio.  Handpicked to lead total business size value of SAR 20 million and implement strategies for revenue growth, gain market share that rapidly produces revenue and builds highly responsive relationship with local/international customers.  Owned big-picture strategy, drove company missions- positive deliverables, short- and medium-term strategies through creative solutions, superior client satisfaction, and timely deliverables with 100% metrics.  Designed operational and sales management systems, processes, and best practices along with monthly/quarterly/ annual sales forecasts (quarterly/yearly) with an action plan and staff development programs to create a strong pipeline of opportunities and attain gross profit results in line with quarterly targets for the region.  Developed and presented proposals to clients, comprehending their requirements while making clients aware of services offered by UCIC, and monitored the RISI index (international paper prices)to optimize pricing and increase export business volume across Yemen, Sudan, Egypt, UAE, Iraq, Jordan, and Bahrain.  Inspired a culture of innovation, refurbished/ upgraded solutions, and streamlined export documents process to accelerate customer deliverables and shipments. Partnered with renowned engineers from across and customer service directors across the globe to expand geographical coverage and efficiently serve customer requirements based on the forecast.  Compiled and presented periodic reports including analytical reports, target reports, and yearly budgets for management review and decision-making.  Articulated a vision that generates excitement, enthusiasm, and commitment from the sales associate. Coached and mentored a high-energy, high-impact product line team capable of delivering results Show less



RIZIDOR HOTEL GROUP - Radisson SAS Hotel

• Riyadh, Saudi Arabia

• Assistant Director of Sales Marketing

  • Dec 2008 - Dec 2009

   Delivered the next phase of operations strategy, and spearheaded key business drivers by sourcing key sales accounts based on analyses of historical and other statistical information such as market intelligence segment mix and goals.  Defined and implemented business and marketing plans for the hotel to develop and maintain maximum productivity as well as cross-sells the other properties owned and managed by the Radisson SAS hotel.  Shouldered P&L ownership, including achieving growth objectives, and optimizing margin by structuring hotel rates targeted at achieving yearly objectives and higher yield.  Led all dedicated Accounts managers to achieve their sales targets. Provided ongoing sales direction, training, motivation & supervision by setting KPIs, prioritizing the pipeline, and forecasting annual sales volume.  Mentored the Sales teams, empowered them to improve customer satisfaction and experience; revised room rates and creative packages (room, conferences, food & beverages) while enforcing expense control mechanisms that increased the gross margins and profitability. Show less



Intercontinental Hotels Group, Al Salam Holiday Inn

• Jeddah, Makkah, Saudi Arabia

• Assistant Director of Sales

  • Oct 2000 - Dec 2006

  Tasks: Geographic: • Fare East segment: currently one of the largest hotel revenue contributors • Main countries Indonesia, Brunei, Malaysia, and Singapore) • Middle East segment: mainly revenues generated in rooms division, revenues in meetings and conference businesses growing rapidly • Main countries: Saudi Arabia, Jordan, United Arab Emirates, Egypt and Yemen Demographic: • In both geographic areas the target markets: corporate and commercial companies, travel agencies, and airlines • In the Middle East areas, the target markets: government, banks, and local citizens • Management: • Analyze competition hotel Surveys and prepare monthly departmental action plan • Monitor hotel revenue resources and business segmentation and discuss action planning • Communicate with departmental team members planning & new business opportunities • Follow up with team members to “closed business deals” • Maintaining excellent relationships with “Star” accounts • Delegating and monitoring the search and acquisition of new accounts • Review and approve quotations on room, seminar, and conference arrangements • Collaborate with S&M Director in the preparation of quarterly and yearly budgets Show less



Grand Hyatt Amman Hotel

• Amman, Jordan

• Management Trainee

  • 1999 - 2000

  • Management trainee in the following: Food & Beverage, House Keeping, Rooms Division, Accounting, and Sales & Marketing. • Management trainee in the following: Food & Beverage, House Keeping, Rooms Division, Accounting, and Sales & Marketing.



Noqul Groups, Modern Aluminum Industries Co. Ltd

• Amman, Jordan

• Sales Marketing Coordinator

  • Jan 1998 - Jan 1999

  Tasks include: • Secure quotations from major shipping companies • Documenting and organizing files • Preparing export invoices and packing lists • Coordinating with the export section regarding the preparation of Catalogues • Preparing detailed weekly reports to the Sales Manager • Follow up on production, packing and preparing export orders Tasks include: • Secure quotations from major shipping companies • Documenting and organizing files • Preparing export invoices and packing lists • Coordinating with the export section regarding the preparation of Catalogues • Preparing detailed weekly reports to the Sales Manager • Follow up on production, packing and preparing export orders