SENIOR MANAGER (Retail&Sales AND Marketing&Brands management)

• Nov 2018 - Present

Always motivated Senior Manager (Retail, Sales, Marketing, Distribution, Business development, Brands mangement, Operations). Managed many cosmetics, luxury goods, and accessories brands from niche and premium, categories e.g. Dolce&Gabbana, Gucci, Creed, Marly, Atelier Cologne, Clarins, Tiziana Terenzi, Initio, By Terry, others.13 years of experience in the field, occupied various positions as a Promoter& Salesman, Brand manager& Trainer, then Senior Brands’ Manager.Very good knowledge and sense in KSA market and KSA customer preferences, that allowed me to work properly and maximize commercial performance successfully for any brand under my portfolio.

Senior Manager: Sales, Retail, Marketing, Distribution (Cosmetics, luxury goods, accessories)

• Nov 2018 - Nov 2018

General skills:Multi-functionality and ability to handle assortment of tasks/brands simultaneously.Team leading and Professional communications verbal and written.Negotiations, budget control and P&LLanguages: English,Arabic,Russian,SpanishMarketing skills:Set strategy and marketing calendar.Seasonal activity implementation in timely manner within set budget.Managerial team support, create new opportunities, A&P (advertising & promotion) budget control.Maximize ROI and P&L reviews, Cash flow optimization, balance payables vs. income.Luxury Stand-Alone boutiques management.Network expansion/downsizing.VIP events, Influencers.Designing& production:Podiums, banners, flyers, photography.In-doors & Out-door campaigns.Marketing tools development.exhibitions/seminars.Assess campaigns.incentive schemes, training, E-commerce,Rolling new brands. Distribution and Sourcing skills: Forecast ,purchases & product demand, Inventory and stock control, Squeeze suppliers for support, Activities auditing, distribution to various retailers in KSA e.g. Paris Gallery, Sephora, Faces, Nahdi, Al-Shaya, Gazzaz, others.Market trends prediction ,pricing ,Acquiring potential brands, Category development, reports, P&L reviews, Logistics.Use all professional means, experience, and skills to ensure that stores and stores managers maximize the commercial performance of their retail shops and deliver exceptional Guest Experience and customer service.Retail experience:Luxury Stand-alone boutiques opening and management also 102 points of sales across KSA.Leading a team of 60 individuals including sales managers, supervisors, operations, BAs, VMs.Performance and operations:Understand the brand strategy and cascade within network.Ensure the brand DNA and message are delivered to end consumers. planogram ,visual updates Regular team meetings and POSs visits, review achievements, Training, Harmonize relations with other departments,Set sales target.

Country Manager Retail - Sales - Marketing : Multi-brands (Commercial and Niche category).

• Jan 2015 - Nov 2018

General skills:• Multi-functionality and ability to handle assortment of tasks simultaneously.• Team leading and Professional communications verbal and written.• Negotiations, budget control and P&L• Languages: English,Arabic,Russian,Spanisho Marketing skills:• Strategy :Setting annual marketing calendar, Supervise the seasonal activity implementation in timely manner within set budget. Provide managerial support , create new marketing opportunities, and update the plan regularly.• Budget: A&P (advertising & promotion) budget control, optimizing funds, squeeze suppliers for support. internal audit of activities auditing. Maximize ROI and P&L reviews, Cash flow optimization, balancing payables vs. income.Luxury Stand-Alone boutiques management.creation of sales channels and network expansion.VIP events. Influencers.Createopportunities.vip service.Designing&Materials Manufacturing:Podiums, banners, flyers, photography, marketing content.Ensure the brand message / planogram are followed.In-doors & Out-door campaigns.Marketing tools development.exhibitions and seminars.Assess and evaluate each campaign.o Operations & Sales skills:Leading a team of 60,targets setting and achievements monitoring team meetings, POSs visits, incentive schemes, training, E-commerce ,Retail and luxury Stand-alone boutiques management,Rolling new brands.o Distribution and Sourcing skills: .• Forecast ,purchases & product demand• Inventory and stock control• Sourcing & distribution to various retailers in KSA.• Market trends prediction ,pricing ,Acquiring potential brands, Category / Brands long term development, Network expansion/downsizing ,Periodical reports, P&L regular reviews, Exhibitions and seminars, Logistics & Supply chain background.

Brand Manager and Trainer / Marketing / Prestige category

• Apr 2013 - Jan 2015

General skills:• Multi-functionality and ability to handle assortment of tasks simultaneously.• Team leading and Professional communications verbal and written.• Negotiations, budget control and P&L• Languages: English,Arabic,Russian,Spanisho Marketing skills:• Strategy :Setting annual marketing calendar, Supervise the seasonal activity implementation in timely manner within set budget. Provide managerial support , create new marketing opportunities, and update the plan regularly.• Budget: A&P (advertising & promotion) budget control, optimizing funds, squeeze suppliers for support. internal audit of activities auditing. Maximize ROI and P&L reviews, Cash flow optimization, balancing payables vs. income.Luxury Stand-Alone boutiques management.creation of sales channels and network expansion.VIP events. Influencers.Createopportunities.vip service.Designing&Materials Manufacturing:Podiums, banners, flyers, photography, marketing content.Ensure the brand message / planogram are followed.In-doors & Out-door campaigns.Marketing tools development.exhibitions and seminars.Assess and evaluate each campaign.o Operations & Sales skills:Leading a team of 60,targets setting and achievements monitoring team meetings, POSs visits, incentive schemes, training, E-commerce ,Retail and luxury Stand-alone boutiques management,Rolling new brands.o Distribution and Sourcing skills: .• Forecast ,purchases & product demand• Inventory and stock control• Sourcing & distribution to various retailers in KSA.• Market trends prediction ,pricing ,Acquiring potential brands, Category / Brands long term development, Network expansion/downsizing ,Periodical reports, P&L regular reviews, Exhibitions and seminars, Logistics & Supply chain background.

Sales/stores

• Jun 2008 - Apr 2013

Al-Nashed men's fashion store manager

• Apr 2006 - Oct 2007

Maintain maximum profitability and healthy stocks , security , increase sales , manage daily sales , cashier closure , customer service etc. Maintain maximum profitability and healthy stocks , security , increase sales , manage daily sales , cashier closure , customer service etc.