Experience

Bozburun Tarım Ltd - Bozelli EVOO

• Türkiye
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Founder

  • Apr 2010 - Present

  Management of customised, award-winning blend creations for B2B & B2C customers, as well as our own brand Bozelli. End-to-end taste solutions from fruit production via our nine single-estate varieties (3 local, 6 Spanish, Greek and Italian), up to filling in a state-certified bottling atelier, using earth-friendly techniques such as solar power for energy and drip-lines for all our 24k trees. We also treat nature, our trees and our employees & seasonal workers well, certified annually by independent GAAP audits. Nine global awards for Bozelli EVOO so far, and many more for our B2B partners. Show less



NIVEA Beiersdorf Turkey

• General Manager

  • Oct 2017 - Jan 2022

• General Manager

  • Apr 2016 - Oct 2017

• Marketing Director

  • Feb 2013 - Mar 2016



Domino's Pizza Turkey

• Marketing Director

  • Apr 2011 - Sep 2012

  Delivering 46% revenue growth per annum. Setting up a marketing department from scratch. Setting up a new marketing strategy. Delivering 25% media savings, making the company the best media buying company according to independent research. Revamping digital media and website, to make it contribute to 25% of total sales at the time of exit. Creating and managing a CRM programme/strategy of 2.5m customers. Delivering 46% revenue growth per annum. Setting up a marketing department from scratch. Setting up a new marketing strategy. Delivering 25% media savings, making the company the best media buying company according to independent research. Revamping digital media and website, to make it contribute to 25% of total sales at the time of exit. Creating and managing a CRM programme/strategy of 2.5m customers.



Cadbury

• United States
• Medical Practices

• (Marketing) / Market Activation Director

  • Aug 2008 - Sep 2010

  Successfully reorganised Marketing Department, and created Market Activation Department. Facilitated the biggest and best launches of the confectionary market. Helped and facilitated the company to achieve No1 and No2 positions with its brands in all three categories; gums, candies and gifting. 2008, 2009 share and financial targets were met or exceeded, even in crisis hit years. Successfully reorganised Marketing Department, and created Market Activation Department. Facilitated the biggest and best launches of the confectionary market. Helped and facilitated the company to achieve No1 and No2 positions with its brands in all three categories; gums, candies and gifting. 2008, 2009 share and financial targets were met or exceeded, even in crisis hit years.



Diageo

• United Kingdom
• Beverage Manufacturing
• 700 & Above Employee

• Global Marketing Manager, Gins

  • Oct 2005 - Aug 2008

  Managing the largest gins portfolio in the World, working with the leading gins markets, stopped share decline of Gordon's Gin, world's largest international gin brand. Created the first Luxury Gin brand positioning and the growth drivers toolkit, and launched it globally. Managing the largest gins portfolio in the World, working with the leading gins markets, stopped share decline of Gordon's Gin, world's largest international gin brand. Created the first Luxury Gin brand positioning and the growth drivers toolkit, and launched it globally.



Diageo Turkey

• United Kingdom

• Marketing Manager

  • Jan 2002 - Oct 2005

  Drove Turkish J&B market to the number six position in the world, following a local strategy adoption and executions like above the line and experiential marketing. Launched Smirnoff, taking it from being 1/30th of the leading imported brand, to 1/3rd, in only 1.5 years. Drove Turkish J&B market to the number six position in the world, following a local strategy adoption and executions like above the line and experiential marketing. Launched Smirnoff, taking it from being 1/30th of the leading imported brand, to 1/3rd, in only 1.5 years.



Gillette

• Manufacturing

• Trade Marketing Manager, Shaving & Duracell

  • Feb 2001 - Dec 2001

  Managing a wide portfolio, helped the sales team achieve their targets, as well as marketing team, harmonising their brand strategies, despite local market/distributor/organisational differences.

• Senior Regional Business Manager, Turkey Hub

  • Jan 1999 - Jan 2001

  Made the biggest, fastest and most successful launch of Mach3 in the world, not only in Turkey, but regionally as well. Also harmonised the categories strategies accross the region and excelled the growth of systems blades and razors, having in mind the different organisational capabilities of the local markets.

• Senior Brand Manager, Turkey

  • Jan 1998 - Dec 1999

  Launched the biggest razor campaign ever up until then, achieving more than seven times regular consumption per month. This made Gillette Turkey achieve sales and financial targets possible. Also launched a local advertising and PR campaign based on a local strategy in female care category, which was endorsed by the global marketing team. This campaign was then adapted/copied in similar markets in the Middle East markets.

• Brand Manager, Turkey

  • Jan 1997 - Dec 1997

  Launched the one and only local product, with local R&D within Gillette history. The product was based on a true consumer insight. Name, colour, price, distribution and packaging were all part of a lengthy cycle of consumer research.

• Product Manager

  • Aug 1996 - Dec 1996

  Drove the aftershaves line of Gillette to market share leadership within a very short period of time, delivering sales and profit targets.

• Sales Supervisor, Marmara West District

  • Dec 1995 - Jul 1996

  Managing a team of 11 and one of the largest exclusive distributors of Turkey, servicing 3000 stores, helped the district reach its targets as well as leading the sales organisation in some key metrics.

• Assistant Brand Manager

  • Jan 1995 - Nov 1995

  Launched Team Permatik, on of the first sports sponsorships in the FMCG market in Turkey. It consisted of successfully managing fair negotiations with four major football clubs in Turkey, as well as creating new packaging, pricing and advertising.



Efes Pilsen

• Marketing Specialist

  • Sep 1993 - Mar 1994

  Market and distributor performance analyses in the field. Market and distributor performance analyses in the field.



Eczacibasi Holding

• 1 - 100 Employee

• Budgeting and Planning Specialist

  • Dec 1989 - Aug 1991

  Quarterly budget reports on four of the Holding companies. Feasibility studies on major investment decisions. Assisting the Group's Chief Economist in preparation of quarterly and annual economic reports. Quarterly budget reports on four of the Holding companies. Feasibility studies on major investment decisions. Assisting the Group's Chief Economist in preparation of quarterly and annual economic reports.