Experience

Monak e-Services

• United Arab Emirates
• Financial Services
• 1 - 100 Employee

• Sales And Marketing Specialist

  • Jan 2021 - Present



Mzaalo

• Malta
• Entertainment Providers
• 1 - 100 Employee

• Digital Marketing Manager

  • Sep 2020 - Apr 2021

  Dear Google Ads Team,I am the social media manager for this business, CupN’Ads. I understand that I may haveoverlooked some things in managing the payments made and other billing transaction,which may have violated any AdWord’s standards of quality.However, I am writing this appeal because I believe I was not given enough notificationshould I was making any mistakes.Here’s what happened:1) I was running a campaign for our company’s corporate social responsibility (optional:state the specific name of the ad)2) I added an amount of ..... as a lifetime budget. After a few hours, the red barshowing my account has been suspended due to suspicious payment activity startedshowing.Aside from the primary account ads1@gmail.com, I have added two (2) accountsads2@gmail.com and ads3@gmail.com as Admin for full access of the Google AdWords. Allthese accounts are being managed by me and one of our colleagues in the business.To avoid any disruption in running our campaigns, our team has agreed to do the following:1. Use only one (1) account ads1@gmail.com (primary) for any billing transactions2. The other accounts will be used for monitoring purposes only, but all campaigns willbe launched from the main.3. As for other violation policies we will never want to encounter, all our ads will bereviewed thoroughly.Please let us know if anything further needs to be done to reinstate our account; we arelooking forward to hearing from you.My Ads Team



BookMyShow

• Entertainment Providers
• 700 & Above Employee

• Senior Digital Marketing Executive

  • Aug 2017 - Aug 2020

  - Strategize to drive growth, upsell/cross-sell, engagement and retention targets for existing users- Develop a deep understanding of customer behaviour and product categories to identify and recommend opportunities- Manage and implement multi-channel analytics led marketing campaigns- Conceptualise and implement data-led marketing strategy with cross functional teams (Design, Content, Analytics, Social and Digital campaigns and Product)- Coordinating and managing marketing campaigns on Google Ads and Facebook Marketing campaigns- Analysing customer behavior and segmenting data base to personalize the target communication for multiple channels- Utilise communication channels messaging to drive key retention metrics (Channels: Email, Push Notifications, In-App messaging, Web Based Notifications and SMS)- Google analytic , social media insights and other softwares like mixpanel, betaout, Clevertap.- Report progress of monthly/quarterly initiatives- Team Strength - 2



StyleCracker

• India
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Executive

  • Aug 2016 - Jul 2017

  - Develop and execute marketing strategies for the brand.- Analyze and optimize marketing and sales data to develop insights and make recommendations.- Work closely with the editorial and tech team to generate optimum social media engagement. - Develop a consistent brand voice across all marketing channels and platforms.- Establish and maintain scalable marketing processes to ensure best practices are made in campaigns and lead management.- Develop strategies for allocation of marketing budgets and media spends.- Integrated Email marketing software (Mailchimp) into the company, and conceptualize weekly newsletters (B2B & B2C) - Co-ordinate with internal and external PR agencies for best suited opportunities- Create, ideate, target and manage Google ads, Facebook ads and Twitter ads- Create and manage push notifications and promotional SMS alerts- Execute monthly campaign reports using Google analytics, social media insights and other software programmes such as Mixpanel and Betaout.



Viacom18 Media Private Limited

• India
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Digital Marketing Executive

  • Mar 2012 - Oct 2014

  - Responsible for making online Media plans for clients catering to different vertical. - Managing Insights for digital platforms & monetizing the content through Google Analytics.- Execute web, SEM, social media, email campaigns. - Writing marketing copy for website and maintaining activity on the website.- Handling the social media pages (Facebook, Twitter and Instagram)- Preparing Social Media Plans & Executing the campaign. - Collaborated with Legal team for the vendor/artist agreements.- Processing the monthly invoices to finance team & ensuring payment is released on time. - Uploading Website banners, spotlight, mailers and publishing videos on MTV India CMS.- Brainstorming creative ideas with team for upcoming digital properties or shows.



Etisalat UAE

• United Arab Emirates
• Telecommunications
• 700 & Above Employee

• Sales Representative

  • Jan 2010 - Mar 2010

  - Interacted with customers of different backgrounds to promote e Life and e Business.- Reviewing sales performance, aiming to meet or exceed targets.- Develop customer relationships through regular visits or timely response to their queries.