Experience

VIEWS Hotel & Residences

• Saudi Arabia
• Hospitality
• 1 - 100 Employee

• Director of Operations

  • Sep 2022 - Present



Emaar, The Economic City

• Saudi Arabia
• Real Estate
• 400 - 500 Employee

• Cluster Director of Business development

  • Apr 2016 - Sep 2022



IHG Hotels & Resorts

• United Kingdom
• Hospitality
• 700 & Above Employee

• Director of Sales

  • Jan 2013 - May 2016

  • Responsible for achieving the hotel budget and sales team goals • Prepare monthly reports to analyse the market potential and sales opportunity to increase the revenue and market share • Work with the revenue team to prepare the annual departmental budget • Develop and implement sales plan to drive incremental occupancy, high average rate and good volume of Food and beverage and banquet activities • Develop rates, group sales and catering deployment strategies through review… Show more • Responsible for achieving the hotel budget and sales team goals • Prepare monthly reports to analyse the market potential and sales opportunity to increase the revenue and market share • Work with the revenue team to prepare the annual departmental budget • Develop and implement sales plan to drive incremental occupancy, high average rate and good volume of Food and beverage and banquet activities • Develop rates, group sales and catering deployment strategies through review of competitive data, demand analysis and mix management • Review market analysis to determine customer needs, price schedules and discount rates • Develop and maintain relationship with key clients in order produce convention business • Manage the sales team, ensure activity and booking goals are met or exceeded. Develop action plans to ensure the success. Interview, hire, manage, coaching and improve tam member performance. • Knowledge of Competitors accounts and strategies to share and shift business • Develop awareness and reputation of the hotel and the brands in the local market Show less • Responsible for achieving the hotel budget and sales team goals • Prepare monthly reports to analyse the market potential and sales opportunity to increase the revenue and market share • Work with the revenue team to prepare the annual departmental budget • Develop and implement sales plan to drive incremental occupancy, high average rate and good volume of Food and beverage and banquet activities • Develop rates, group sales and catering deployment strategies through review… Show more • Responsible for achieving the hotel budget and sales team goals • Prepare monthly reports to analyse the market potential and sales opportunity to increase the revenue and market share • Work with the revenue team to prepare the annual departmental budget • Develop and implement sales plan to drive incremental occupancy, high average rate and good volume of Food and beverage and banquet activities • Develop rates, group sales and catering deployment strategies through review of competitive data, demand analysis and mix management • Review market analysis to determine customer needs, price schedules and discount rates • Develop and maintain relationship with key clients in order produce convention business • Manage the sales team, ensure activity and booking goals are met or exceeded. Develop action plans to ensure the success. Interview, hire, manage, coaching and improve tam member performance. • Knowledge of Competitors accounts and strategies to share and shift business • Develop awareness and reputation of the hotel and the brands in the local market Show less



IHG Hotels & Resorts

• United Kingdom
• Hospitality
• 700 & Above Employee

• Asst. Director of Sales

  • Dec 2009 - May 2012

  • Assists in producing the Annual Revenue Plan • Assists in producing, implementing and monitoring action plans to ensure Revenue Plan objectives are achieved • Analyses current and potential markets/trends, coordinates all activities to maintain and increase revenue through added business volume and increased rate • Procures new and repeat business for the hotel by monitoring contact with airlines, travel agencies and international markets. Maintains contact with planners, corporate… Show more • Assists in producing the Annual Revenue Plan • Assists in producing, implementing and monitoring action plans to ensure Revenue Plan objectives are achieved • Analyses current and potential markets/trends, coordinates all activities to maintain and increase revenue through added business volume and increased rate • Procures new and repeat business for the hotel by monitoring contact with airlines, travel agencies and international markets. Maintains contact with planners, corporate accounts, incentive buyers and airlines, through personal sales calls telephone contacts and written communications • Creates and implements special programmes to achieve greater productivity through: 1. Increasing average rate 2. Increasing occupancy 3. Increasing business volume during difficult periods 4. Increasing local food and beverage banqueting sales • Manages key accounts • Oversees the selling and servicing of group business • Co-ordinates the development of all promotional material • Monitors competitor activities • Plans and executes sales trips to major market areas • Attends major travel functions to promote sales for the hotel • Under the guidance of my superior, directs all sales activities for Sales Managers and Sales Executives to ensure they meet the goals of the Revenue Plan • Produces monthly Sales reports and forecasts • Meets with guests from major producers/ organizers of big events staying in the hotel to ensure customer satisfaction • Establishes and continuously updates mailing lists • Organises and attends major sales/PR related functions within the hotel Show less • Assists in producing the Annual Revenue Plan • Assists in producing, implementing and monitoring action plans to ensure Revenue Plan objectives are achieved • Analyses current and potential markets/trends, coordinates all activities to maintain and increase revenue through added business volume and increased rate • Procures new and repeat business for the hotel by monitoring contact with airlines, travel agencies and international markets. Maintains contact with planners, corporate… Show more • Assists in producing the Annual Revenue Plan • Assists in producing, implementing and monitoring action plans to ensure Revenue Plan objectives are achieved • Analyses current and potential markets/trends, coordinates all activities to maintain and increase revenue through added business volume and increased rate • Procures new and repeat business for the hotel by monitoring contact with airlines, travel agencies and international markets. Maintains contact with planners, corporate accounts, incentive buyers and airlines, through personal sales calls telephone contacts and written communications • Creates and implements special programmes to achieve greater productivity through: 1. Increasing average rate 2. Increasing occupancy 3. Increasing business volume during difficult periods 4. Increasing local food and beverage banqueting sales • Manages key accounts • Oversees the selling and servicing of group business • Co-ordinates the development of all promotional material • Monitors competitor activities • Plans and executes sales trips to major market areas • Attends major travel functions to promote sales for the hotel • Under the guidance of my superior, directs all sales activities for Sales Managers and Sales Executives to ensure they meet the goals of the Revenue Plan • Produces monthly Sales reports and forecasts • Meets with guests from major producers/ organizers of big events staying in the hotel to ensure customer satisfaction • Establishes and continuously updates mailing lists • Organises and attends major sales/PR related functions within the hotel Show less



Industry Networker

• Book and Periodical Publishing
• 1 - 100 Employee

• Middle East manager

  • Feb 2008 - Oct 2009

  Driving business development efforts within Middle East to deliver sales targets and business plan objectives. Generate and close sales opportunities with new and existing clients via: Identification of key decision makers; Cold calling prospective clients; Provide product demonstrations; Negotiate terms and conditions to conclude sales. Building and maintaining strategic relationships with prospective clients and market participants to enhance the company’s position and potential in… Show more Driving business development efforts within Middle East to deliver sales targets and business plan objectives. Generate and close sales opportunities with new and existing clients via: Identification of key decision makers; Cold calling prospective clients; Provide product demonstrations; Negotiate terms and conditions to conclude sales. Building and maintaining strategic relationships with prospective clients and market participants to enhance the company’s position and potential in order to achieve sales targets and objectives. Maintaining relationships with existing customers and attend the tradeshows in the Middle East. Achieve annual new account revenue target. Generate leads using various prospecting techniques. Determine qualified leads through evaluation of prospect requirements and development of a concise understanding of prospects’ decision-making processes and criteria. Development of relationships with decision-influencing, managing directors within prospect organizations. Show less Driving business development efforts within Middle East to deliver sales targets and business plan objectives. Generate and close sales opportunities with new and existing clients via: Identification of key decision makers; Cold calling prospective clients; Provide product demonstrations; Negotiate terms and conditions to conclude sales. Building and maintaining strategic relationships with prospective clients and market participants to enhance the company’s position and potential in… Show more Driving business development efforts within Middle East to deliver sales targets and business plan objectives. Generate and close sales opportunities with new and existing clients via: Identification of key decision makers; Cold calling prospective clients; Provide product demonstrations; Negotiate terms and conditions to conclude sales. Building and maintaining strategic relationships with prospective clients and market participants to enhance the company’s position and potential in order to achieve sales targets and objectives. Maintaining relationships with existing customers and attend the tradeshows in the Middle East. Achieve annual new account revenue target. Generate leads using various prospecting techniques. Determine qualified leads through evaluation of prospect requirements and development of a concise understanding of prospects’ decision-making processes and criteria. Development of relationships with decision-influencing, managing directors within prospect organizations. Show less