Senior Performance Marketing Specialist

• Jan 2022 - Present

• Providing 360 degree digital marketing consultancy to big and different brands of Turkey such as Boyner, TatilBudur, Armine, FashFed.• Automation improvements using scripts and automatic rules.• Forecasting with Machine Learning algorithm, creating new strategy plans and apply them.• Using APP tracking tools such as Adjust, Google Firebase for performance improvements.• Developing best budget allocation between campaigns and channels for reach main KPI's.

Senior Operational Excellence Specialist

• Jan 2022 - Present

• Supervising operational processes of the brands that are provided performance marketing services within AnalyticaHouse. Clients: na-kd, Hepsiburada, Nestpick• Determining onboarding strategies in line with the needs of new brands in AnalyticaHouse.• Managing the audit processes of the brands that are planned to work with and conducting the audits.• Regular reporting and assisting in automation processes.• Acting as performance marketing specialist and web analyst in all primary and secondary projects of AnalyticaHouse. Show less

Performance Marketing Specialist

• Jun 2021 - Jan 2022

Performance Marketing Trainee

• Mar 2021 - Jun 2021

• Handling all digital marketing needs of a brand from creating and optimizing campaigns on Google Ads and Facebook Business Manager to media buying, communicating with retargeting companies and affiliates.• Doing A/B test to optimize the campaigns and understand the audience.• Using Google Ads Editor for bulk actions.• Making regular weekly and monthly reports and monitoring performance over these reports.

Senior Digital Marketing Specialist

• Feb 2022 - Present

Marketing And Business Development Assistant

• Jan 2021 - Mar 2021

To assist event management, marketing and business development directors. • Responsible of Arı Teknokent’s sub brands’ social media accounts and web sites. • Organizing events and taking technical responsibility. • Editing and tracking invoice letters. To assist event management, marketing and business development directors. • Responsible of Arı Teknokent’s sub brands’ social media accounts and web sites. • Organizing events and taking technical responsibility. • Editing and tracking invoice letters.