Muskan Jain
Senior Ecommerce Associate at aastey- Claim this Profile
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Bio
Credentials
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Amazon Ads Campaign Optimization Certification
Amazon Advertising IndiaSep, 2023- Nov, 2024 -
Zero to $100M: The Ultimate Guide to Business Growth
SemrushSep, 2023- Nov, 2024 -
Pinterest Marketing
IIDE - The Digital SchoolFeb, 2021- Nov, 2024 -
Instagram Marketing Essentials
IIDE - Indian Institute of Digital EducationJan, 2021- Nov, 2024 -
Online Workshop on Facebook and Instagram Ads
IIDE - Indian Institute of Digital EducationJan, 2021- Nov, 2024 -
The Open University
Google Digital UnlockedAug, 2020- Nov, 2024 -
Google Ads Search Certification
GoogleJun, 2023- Nov, 2024
Experience
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aastey
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India
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Apparel & Fashion
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1 - 100 Employee
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Senior Ecommerce Associate
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Aug 2022 - Present
Managed vendor relationships, negotiated contracts, and monitored performance to ensure timely and cost-effective delivery of products. Oversaw the day-to-day operations of the e-commerce website, ensuring optimal functionality and user experience. Conducted regular market research and competitor analysis to identify trends and opportunities for growth. Utilized web analytics tools to track key performance metrics, such as conversion rates, average order value, and customer acquisition… Show more Managed vendor relationships, negotiated contracts, and monitored performance to ensure timely and cost-effective delivery of products. Oversaw the day-to-day operations of the e-commerce website, ensuring optimal functionality and user experience. Conducted regular market research and competitor analysis to identify trends and opportunities for growth. Utilized web analytics tools to track key performance metrics, such as conversion rates, average order value, and customer acquisition costs. Assisted in developing and implementing e-commerce strategies, resulting in an increase in online sales. Managed product listings, pricing, and inventory levels to ensure accurate and up-to-date information. Identified and recruited high-performing affiliates, managing a portfolio of affiliates and nurturing strong relationships to maximize their performance. Collaborated with the marketing team to develop and implement growth hacking initiatives, resulting in an increase in user acquisition and conversion rate. Led cross-functional teams to launch new products and features, coordinating marketing efforts, setting KPIs, and ensuring successful product launches. Prepared regular reports and presentations to senior management, providing insights on performance, key metrics, and growth opportunities. Contributed to the development and execution of influencer engagement strategies to enhance brand advocacy and reach. Show less Managed vendor relationships, negotiated contracts, and monitored performance to ensure timely and cost-effective delivery of products. Oversaw the day-to-day operations of the e-commerce website, ensuring optimal functionality and user experience. Conducted regular market research and competitor analysis to identify trends and opportunities for growth. Utilized web analytics tools to track key performance metrics, such as conversion rates, average order value, and customer acquisition… Show more Managed vendor relationships, negotiated contracts, and monitored performance to ensure timely and cost-effective delivery of products. Oversaw the day-to-day operations of the e-commerce website, ensuring optimal functionality and user experience. Conducted regular market research and competitor analysis to identify trends and opportunities for growth. Utilized web analytics tools to track key performance metrics, such as conversion rates, average order value, and customer acquisition costs. Assisted in developing and implementing e-commerce strategies, resulting in an increase in online sales. Managed product listings, pricing, and inventory levels to ensure accurate and up-to-date information. Identified and recruited high-performing affiliates, managing a portfolio of affiliates and nurturing strong relationships to maximize their performance. Collaborated with the marketing team to develop and implement growth hacking initiatives, resulting in an increase in user acquisition and conversion rate. Led cross-functional teams to launch new products and features, coordinating marketing efforts, setting KPIs, and ensuring successful product launches. Prepared regular reports and presentations to senior management, providing insights on performance, key metrics, and growth opportunities. Contributed to the development and execution of influencer engagement strategies to enhance brand advocacy and reach. Show less
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Novus Life Sciences Pvt. Ltd.
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India
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Pharmaceutical Manufacturing
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1 - 100 Employee
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Digital Marketing Manager
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Aug 2020 - Aug 2022
Assisted in developing and implementing e-commerce strategies, resulting in an increase in online sales. Managed product listings, pricing, and inventory levels to ensure accurate and up-to-date information. Supported the procurement team in sourcing and purchasing activities, including supplier identification, price negotiations, and contract management. Managed the company's social media presence, creating engaging content, monitoring conversations, and implementing social media… Show more Assisted in developing and implementing e-commerce strategies, resulting in an increase in online sales. Managed product listings, pricing, and inventory levels to ensure accurate and up-to-date information. Supported the procurement team in sourcing and purchasing activities, including supplier identification, price negotiations, and contract management. Managed the company's social media presence, creating engaging content, monitoring conversations, and implementing social media advertising campaigns. Conducted market research and competitor analysis to identify the target audience and develop effective marketing strategies. Managed vendor relationships, negotiated contracts, and monitored performance to ensure timely and cost-effective delivery of products. Show less Assisted in developing and implementing e-commerce strategies, resulting in an increase in online sales. Managed product listings, pricing, and inventory levels to ensure accurate and up-to-date information. Supported the procurement team in sourcing and purchasing activities, including supplier identification, price negotiations, and contract management. Managed the company's social media presence, creating engaging content, monitoring conversations, and implementing social media… Show more Assisted in developing and implementing e-commerce strategies, resulting in an increase in online sales. Managed product listings, pricing, and inventory levels to ensure accurate and up-to-date information. Supported the procurement team in sourcing and purchasing activities, including supplier identification, price negotiations, and contract management. Managed the company's social media presence, creating engaging content, monitoring conversations, and implementing social media advertising campaigns. Conducted market research and competitor analysis to identify the target audience and develop effective marketing strategies. Managed vendor relationships, negotiated contracts, and monitored performance to ensure timely and cost-effective delivery of products. Show less
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Skadoosh Media Pvt. Ltd.
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India
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Marketing Services
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1 - 100 Employee
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Marketing And Public Relations Intern
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Jan 2020 - Mar 2020
Assisted in drafting press releases, media pitches, and other PR materials to generate media coverage and increase brand visibility. Supported media outreach efforts, including building media lists, establishing relationships with journalists, and coordinating media inquiries. Contributed to the development and execution of influencer engagement strategies to enhance brand advocacy and reach. Assisted in creating and editing content for various platforms, including blog posts… Show more Assisted in drafting press releases, media pitches, and other PR materials to generate media coverage and increase brand visibility. Supported media outreach efforts, including building media lists, establishing relationships with journalists, and coordinating media inquiries. Contributed to the development and execution of influencer engagement strategies to enhance brand advocacy and reach. Assisted in creating and editing content for various platforms, including blog posts, articles, social media posts, and website content. Show less Assisted in drafting press releases, media pitches, and other PR materials to generate media coverage and increase brand visibility. Supported media outreach efforts, including building media lists, establishing relationships with journalists, and coordinating media inquiries. Contributed to the development and execution of influencer engagement strategies to enhance brand advocacy and reach. Assisted in creating and editing content for various platforms, including blog posts… Show more Assisted in drafting press releases, media pitches, and other PR materials to generate media coverage and increase brand visibility. Supported media outreach efforts, including building media lists, establishing relationships with journalists, and coordinating media inquiries. Contributed to the development and execution of influencer engagement strategies to enhance brand advocacy and reach. Assisted in creating and editing content for various platforms, including blog posts, articles, social media posts, and website content. Show less
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Procter & Gamble
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United States
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Manufacturing
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700 & Above Employee
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Campus Representative
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Sep 2017 - Dec 2017
I had participated in the Whisper #SitImproper Campaign for Whisper India as a Campus Influencer with Chatterbox Technologies Pvt. Ltd. The key deliverables included promoting and creating a buzz around the campaign on social media platforms and sampling Whisper products in the influencer community. I had participated in the Whisper #SitImproper Campaign for Whisper India as a Campus Influencer with Chatterbox Technologies Pvt. Ltd. The key deliverables included promoting and creating a buzz around the campaign on social media platforms and sampling Whisper products in the influencer community.
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Condé Nast India
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India
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Book and Periodical Publishing
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200 - 300 Employee
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Campus Representative
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Jul 2017 - Sep 2017
I had participated in Pantene #StrongerIn14Days Contest Amplification campaign as a Campus Influencer in collaboration with Vogue. I had closely worked with Chatterbox Technologies Pvt. Ltd. for the campaign. The key responsibilities included promoting and creating buzz around the campaign and generating participation for the contest via their social circle. I had participated in Pantene #StrongerIn14Days Contest Amplification campaign as a Campus Influencer in collaboration with Vogue. I had closely worked with Chatterbox Technologies Pvt. Ltd. for the campaign. The key responsibilities included promoting and creating buzz around the campaign and generating participation for the contest via their social circle.
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Education
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2021 - 2022
MICA | The School of Ideas
Managing Brands and Marketing Communications -
2017 - 2020
University of Mumbai
Bachelor's in Management Studies, Marketing -
2003 - 2017
Delhi Public School Surat
Commerce
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