Experience

RG Blue Communications

• Pakistan
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Apr 2023 - Present



Grey Group

• United States
• Advertising Services
• 700 & Above Employee

• Senior Group Account Manager

  • Dec 2018 - Mar 2023

  • Principally managing the role of an Account Director, have worked on a range of Unilever brands from beauty, and food portfolios. Successfully grew year on year revenue by 40% organically in 2020 and 2021. • Responsible for multi media campaign development and production coordination. • A constant liaison with global and regional teams for market planning and communication development. • Leading two subordinates for other key accounts for Continental Biscuits, Al-Karam, Hilal Foods, Tostees, and Upfield. • Won new business for the company: Vaseline, Horlicks, Closeup, Hellmann’s Campaign 2021-22, and GroupM office branding. Show less



Orientm McCann Pakistan

• Pakistan
• Advertising Services
• 1 - 100 Employee

• Group Account Manager

  • Sep 2014 - Dec 2018

  • Planning and executing communication campaigns for portfolio accounts of Suzuki, L’Oréal and KFC Pakistan. • Led cross-functional teams to develop IMC strategies for product marketing; ATL, BTL & digital executions for various target audiences and product-categories. • Brand wins through pitch include BYCO, Engro fertilizers, Roche, S-Tiles, DKT, BankIslami and Diners. • Planning and executing communication campaigns for portfolio accounts of Suzuki, L’Oréal and KFC Pakistan. • Led cross-functional teams to develop IMC strategies for product marketing; ATL, BTL & digital executions for various target audiences and product-categories. • Brand wins through pitch include BYCO, Engro fertilizers, Roche, S-Tiles, DKT, BankIslami and Diners.



Argus Advertising (Pvt) Ltd

• Pakistan
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Dec 2012 - May 2014



Starwood Hotels & Resorts Worldwide, Inc.

• Hospitality
• 700 & Above Employee

• Assistant Food and Beverage Manager

  • Oct 2011 - Sep 2012

  • Developing and executing marketing and promotional strategies to increase cover strength in F&B outlets and hence, appreciation in revenue. • Responsible for procurement & dealing with vendors and corporate clients on daily basis. • Setting up annual budgets and formulating monthly forecasts for five profit centers. • Analyzing F&B costs and assisting in developing a mid-term strategic plan for the department. • Part of Star wood's Six Sigma team responsible for quality management and operational innovations. • Assisting the directors on special assignments by the top management. Show less