Experience

Caseware

• Canada
• Software Development
• 300 - 400 Employee

• Product Marketing Manager

  • Nov 2022 - Present



SysAid

• Israel
• Software Development
• 100 - 200 Employee

• Product Marketing Manager

  • Mar 2022 - Oct 2022

  • Collaborated closely with product management, bringing key market, buyer, and competitive insights to help inform the product roadmap • Developed go-to-market strategies, product positioning, and value propositions for multiple product lines • Communicated the vision and benefits of new product releases to sales teams and created sales tools to enhance the sales cycle • Collaborated closely with product management, bringing key market, buyer, and competitive insights to help inform the product roadmap • Developed go-to-market strategies, product positioning, and value propositions for multiple product lines • Communicated the vision and benefits of new product releases to sales teams and created sales tools to enhance the sales cycle



FutureVault

• Canada
• Financial Services
• 1 - 100 Employee

• Product Marketing Manager

  • Jan 2021 - Feb 2022

  • Coordinated and orchestrated all marketing activities around product launch campaigns and new/updated feature releases for clients and prospects • Worked closely with Customer Success, Sales, and Product teams to develop product-focused communication material for new and existing clients • Increased company online presence by developing social media content strategy, growing directory listings, creating feedback mechanism for reviews, writing blog articles, and updating existing assets • Developed go-to-market strategies, executed and tracked outbound campaigns including developing content and messaging • Created and designed client success and sales enablement collateral including decks, overview PDFs, website landing pages, case studies, and use-cases Show less



FutureVault

• Canada
• Financial Services
• 1 - 100 Employee

• Marketing Strategy Specialist

  • May 2020 - Aug 2020

  • Built Student Vault ecosystem from concept to execution – collaborated internally with engineering, sales, marketing teams and externally with students to university administration • Launched marketing strategy for Digitization-as-a-Service platform by drafting press release, infographics content, brochure etc • Researched competitive digital landscape and extracted relevant insights to track emerging market trends and compare brand health metrics • Built Student Vault ecosystem from concept to execution – collaborated internally with engineering, sales, marketing teams and externally with students to university administration • Launched marketing strategy for Digitization-as-a-Service platform by drafting press release, infographics content, brochure etc • Researched competitive digital landscape and extracted relevant insights to track emerging market trends and compare brand health metrics



BlackBerry

• Canada
• Software Development
• 700 & Above Employee

• Sales Enablement Associate

  • Sep 2019 - Apr 2020

  • Awarded Bronze STAR for outstanding performance and contribution to launching new technology initiative • Designed front-end user interface in Highspot as primary administrator in UAT environment to improve end-user experience • Acted as go-to technical resource for managing online enablement assets including loading, auditing, and inventory of internal sales content on Confluence • Created high impact sales content, packaged learning modules, and organized weekly sales excellence webinars on new innovations for global product team • Developed use-case decks and point-of-view documents for customer discovery projects for various industries Show less



DoseBiome

• Canada
• Biotechnology Research

• Sales & Insights Associate

  • Jan 2019 - Apr 2019

  • Organized, coordinated and executed all aspects of operational management for qii exhibition booth at Natural Products Expo West in Anaheim, CA • Developed comprehensive sales strategy documents to streamline distribution, pricing, promotion and merchandising model for brand execution in 2019 • Evaluated profit margin analysis to devise updated pricing strategy for qii • Created sales compilation software model in Excel – central hub for recording/analyzing all sales-related data • Initiated direct sales outreach with 600+ US retailers to promote qii and increase distribution footprint across natural food retailers Show less



ADT

• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Sales Team Leader

  • May 2018 - Aug 2018

  • Planned sales route every day, assigned members to specific territories, and handled concerns from clients • Leveraged communication skills to inform customers about perceived product benefits and expand client base for B2C sales, leading to 14 additional security units being sold every week • Recruited, trained, and guided new team members to improve weekly sales coverage by 100+ outlets • Planned sales route every day, assigned members to specific territories, and handled concerns from clients • Leveraged communication skills to inform customers about perceived product benefits and expand client base for B2C sales, leading to 14 additional security units being sold every week • Recruited, trained, and guided new team members to improve weekly sales coverage by 100+ outlets



BAT

• United Kingdom
• Tobacco Manufacturing
• 700 & Above Employee

• Key Accounts Manager

  • Sep 2016 - Mar 2018

  • Liaised with creative agencies, vendors, event management companies for brand artworks and point-of-sales development/execution across 200+ outlets• Conducted 23 new outlet activations and brand awareness drives, increasing business profitability by 6%• Designed and executed trade loyalty programs, integrated marketing campaigns and shopper communication initiatives aligned with premium portfolio (Global Drive Brands)• Expanded channels account portfolio by 17% to include 84 Key Accounts and 121 High-Selling Premium Outlets totaling yearly sales of $870K• Conducted performance-in-review for Top Traders Loyalty Program and offered new insights for program development to be appointed National Team Lead for 22,000 volume-driving outlets in 2017• Revamped in-store merchandising execution and inventory planning leading to an increase of 25% in sales• Handled global oil marketing company accounts (Shell, Total, Chevron, PSO) and provided category management solutions for their convenience stores Show less

• Strategy & Planning Analyst

  • May 2016 - Aug 2016

  • Part of Special Projects Team which provided project management support to improve on-ground tactical decisions for Maximus War Room – managerial headquarters during price revision• Collaborated with departments including Operations, Finance, Supply Chain and Logistics to optimize business turnaround time and reduce communication delays between cross-functional teams • Analyzed and evaluated daily national sales status, competition activities and resource deployment to present strategic recommendations for improvement to senior leadership team, improving response time by 2 days Show less

• Territory Manager

  • Feb 2014 - Apr 2016

  • Increased territory sales by adding 7 wholesalers and 112 retailers into B2B target universe to deliver 3.4% growth over assigned period and improve profitability by $270K• Directly managed team of 3 Distributors, 2 Team Leaders, 21 Salesmen, and 13 Brand Ambassadors• Streamlined delivery vehicle routes on zero-based route planning to reduce fuel cost by 17% and increase overall outlet productivity by 11%• Updated business cycle planning procedure to include share-of-voice, share-of-market, and brand recall parameters to improve consumer brand awareness by 8%• Developed extensive training programs for salesmen, resulting in 15% increase in monthly productivity• Devised outlet brand coverage strategy to target product portfolio resulting in out-of-stocks below 3% and weighted distribution at 99.5% Show less



The Express Tribune

• Pakistan
• Newspaper Publishing
• 100 - 200 Employee

• Sports Editor

  • Jul 2013 - Jan 2014

  • Edited and proofread articles from AFP, Reuters to correct errors in spelling and punctuation for print media • Coordinated with field reporters for local news and undertook final decisions about page layout/design • Prepared and handled engaging sports-related communication on Website, Facebook, and Twitter pages to increase internet traffic by 50%+ in 6 months • Edited and proofread articles from AFP, Reuters to correct errors in spelling and punctuation for print media • Coordinated with field reporters for local news and undertook final decisions about page layout/design • Prepared and handled engaging sports-related communication on Website, Facebook, and Twitter pages to increase internet traffic by 50%+ in 6 months