Musa Irfan Mian

Amazon Marketplace Content Strategist - Team Lead at CODE Informatics
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Contact Information
us****@****om
(386) 825-5501
Location
Rawalpindi, Punjab, Pakistan, PK
Languages
  • English Native or bilingual proficiency
  • Urdu Native or bilingual proficiency
  • Punjabi Native or bilingual proficiency
  • German Elementary proficiency

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5.0

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Maham Zupash Kamran

I've known Musa since before I got to work with him at Code. He was always very focused, creative and hardworking. Musa led one of the Content Strategy teams in Code's Amazon Marketplace department while I was the head of the department. Musa would be an asset to any organisation. He has a great aesthetic sense, which is handy in good content marketing and creation. His promotions and growth in Code are a testament to his hard work, dedication, learning aptitude and solution-oriented approach. In addition to all the above, he is a kind and thoughtful colleague and leader, who was always open to feedback which catalysed the team's collective growth.

Kylie Zuber

I am writing to recommend Musa Irfan Mian. I was fortunate enough to work alongside Musa during his time at CODE Informatics, where he worked as a Team Lead. A vital member of the content team, Musa was not only reliable but incredibly resourceful as well. During his time as team lead, he helped expertly manage the content process from project initiation to final delivery. Under his guidance, his team produced best-in-class content for key clients. Musa also provided thoughtful recommendations based on a mix of client-specific research and in-depth marketing knowledge, recommendations that helped the team create high-quality discoverable content. As someone who works in E-commerce, I consider leadership and problem-solving skills to be essential qualities and Musa never failed to deliver on both fronts. Musa not only expertly managed his own team but also seamlessly coordinated with and supported others, helping streamline internal workflow processes and grow the client base. Musa navigated multiple high-pressure, time-sensitive projects that could easily have gone awry if not for his diligent support and expert guidance. Musa is a delight to work with — a team player with a positive, can-do attitude and aptitude for collaboration. I wouldn’t hesitate to work alongside him again if the opportunity arose.

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Experience

    • Pakistan
    • Information Technology & Services
    • 1 - 100 Employee
    • Amazon Marketplace Content Strategist - Team Lead
      • Nov 2019 - Present

      Developing the annual action plan, leading and managing the operations by aligning the teams Create content and marketing strategies based on each client's unique business model and desired outcomes Optimize the content as per Amazon's ongoing guidelines and advanced SEO tools to reach the target audience Analyze content marketing tools intended to drive traffic, engagement, and lead generation Stay up-to-date on content marketing news and trends Manage content writers and designers to deliver quality marketing materials within strict publishing deadlines Edit and proofread content to ensure its quality, accuracy, and strategy Develop workflow processes to ensure efficient, consistent, and accurate work Communication & Coordination with offshore client Show less

    • Pakistan
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Manager Trainee - Marketing & Sales Executive
      • Mar 2018 - Oct 2019

      International Business: Reaching out to new international clients, determining sales potential, managing key accounts, coordinating shipments, and market research Sales Account Manager for Malaysia, Egypt & GCC Countries Sales Forecasting and Managing Demand & Supply Customer Client Relationship Management & Spokesperson Representing Fauji Meat at International Exhibitions & Platforms Domestic Business: Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers Direct the hiring, leading, training, and performance evaluations of marketing and sales staff and oversee their daily activities Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and ROI and profit-loss projections Coordination with marketing agencies Show less

  • FRIENDS CORPORATION LIMITED
    • Northern Punajb Rawalpindi, Pakistan
    • Marketing Manager
      • Jan 2016 - Apr 2018

      • Deploying successful marketing campaigns and own their implementation from ideation to execution • Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, analysing business developments and monitoring market trends. • Managing all marketing for the company and activities within the marketing department. • Developing the marketing strategy for the company in line with company objectives. • Co-coordinating marketing campaigns with sales activities. • Overseeing the company’s marketing budget. • Creation and publication of all marketing material in line with marketing plans. • Planning and implementing promotional campaigns. • Manage and improve lead generation campaigns, measuring results. • Overall responsibility for brand management and corporate identity • Preparing online and print marketing campaigns. • Monitoring and reporting on the effectiveness of marketing communications. Show less

    • Pakistan
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Content Writer
      • Jan 2018 - Mar 2018

      Freelance article writer.

    • Content Writer
      • Jan 2018 - Mar 2018

      Part-time project based content writer.

  • 41 heights pizza
    • Northern Punajb Rawalpindi, Pakistan
    • Marketing Consultant
      • Nov 2016 - Apr 2017

      Freelance marketing and branding consultant for the restaurant Freelance marketing and branding consultant for the restaurant

  • time trim
    • Northern Punajb Rawalpindi, Pakistan
    • Freelance Writer
      • Jun 2016 - Jul 2016

      Freelance content writer and editor for Time-trim’s website Freelance content writer and editor for Time-trim’s website

    • Pakistan
    • Hospitality
    • 100 - 200 Employee
    • Marketing Internship
      • Jun 2015 - Aug 2015

      Sales & Reservations: Business plan formulation Synopsis report & analysis of fiscal year Sales forecasting and managing key accounts General rooms sales, reservations, and coordination Food & Beverage: Event planning, management, and execution Management with external vendors Culinary pastry kitchen training Public Relations & Marketing: Rebranded “Jason Steak House”; Developed and executed an integrated marketing communication strategy for the restaurant Contacting & meeting all foreign embassies (ambassadors) to kickstart relations with dignitaries Content creation for digital and print marketing Show less

    • Dairy Product Manufacturing
    • 1 - 100 Employee
    • Marketing Training
      • Jan 2014 - May 2015

      • Identified, designed and executed marketing campaigns • Developed pricing strategies, balancing firm objectives and customer satisfaction. • Formulated, directed and coordinated marketing activities and policies to promote products and services, worked with advertising and promotion managers and media partners. • Identified, designed and executed marketing campaigns • Developed pricing strategies, balancing firm objectives and customer satisfaction. • Formulated, directed and coordinated marketing activities and policies to promote products and services, worked with advertising and promotion managers and media partners.

Education

  • Bahria University
    Bachelor’s Degree, Business Administration and Management, Marketing.
    2011 - 2016
  • Bahria University
    Bachelor of Business Administration - BBA, International Marketing
    2012 - 2015
  • Roots School System
    High School, A levels - Pre Med.
    2009 - 2011

Community

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