Experience

Rosetta Products PTE.LTD.

• Singapore
• Textile Manufacturing
• 1 - 100 Employee

• Head of Sales & Marketing - Flooring & Fittings

  • Mar 2023 - Present

  Dubai, United Arab Emirates Responsible for Project Sales Division ensuring accountability and profitability customer wise product wise. Handling and planning introduction of new product range which fits at the LOB ensuring high turn over & profitability. To ensure and deliver brand management & business development strategies with ability to lead sales & service teams and to achieve the set revenue & profitability targets of the company. Drive Sales Supervisors to make them perform to ensure company… Show more Responsible for Project Sales Division ensuring accountability and profitability customer wise product wise. Handling and planning introduction of new product range which fits at the LOB ensuring high turn over & profitability. To ensure and deliver brand management & business development strategies with ability to lead sales & service teams and to achieve the set revenue & profitability targets of the company. Drive Sales Supervisors to make them perform to ensure company laid down targets achievement by ensuring profitability of each sales order product wise & person wise. Understanding and properly executing sales plan considering market dynamics seasons / non seasons to achieve Monthly Volume of sales target for UAE & GCC Countries. Guide and assist sales team in achieving Inventory & Stock management practice to ensure FIFO model for best output of inventories. Managing team of Supervisors / Sales Executives and ensuring smooth exposure of cash management & credit management for all level of customers. Developing and keeping an appropriate account strategy for each nominated customer / group buyers to retain them and ensure loyalty addition. Preparing strategy to Achieve aggressive Corporate sales Target volumes across market and segments month by month by adhering to pricing matrix. Developing and executing market / area corporate sales strategy and drive acquisition of all segment business to meet & exceed annual billings goals. Adhering and educating entire sales team to work on the basis of set company values, including personal accountability and the ability to ensure will to win. Show less



Unitech Group

• Division Head - Sales & Marketing (Power Tools Category)

  • Dec 2020 - Feb 2023

  East India Handling Sales & Marketing operation across Eastern Region for Bosch & Dewalt Power Tools products. Looking after sales operations of 5 states (WB, Orissa, Jharkhand, Assam & Chattisgarh) with annual turnover of AED 35 Million. Developing and building long lasting relations with Super Dealers & Sub-Dealers. Handling all Marketing activities following Yearly calendar & execution. Handling & Managing Digital Marketing Campaigns across targeted Social Media… Show more Handling Sales & Marketing operation across Eastern Region for Bosch & Dewalt Power Tools products. Looking after sales operations of 5 states (WB, Orissa, Jharkhand, Assam & Chattisgarh) with annual turnover of AED 35 Million. Developing and building long lasting relations with Super Dealers & Sub-Dealers. Handling all Marketing activities following Yearly calendar & execution. Handling & Managing Digital Marketing Campaigns across targeted Social Media platforms. Handling complete product range comprises of 600+ SKUs . Developing and Training sales team on sales pitch & CRM skills. Taking care of sales collection targets and maintaining credit period limits. Building new business partners to expand product reach and gain market share. Show less



Emirates Reem Investments Company P.J.S.C.

• United Arab Emirates
• Food & Beverages
• 1 - 100 Employee

• Marketing Manager (Water & CSD Category)

  • Jan 2015 - Nov 2020

  Dubai, United Arab Emirates Currently handling the entire Marketing (Brand Management & Trade Marketing) operation in Emirates Refreshments. Prepare and ensure successful implementation of Annual Marketing Plan. Efficiently handling Creative, Digital and PR agencies with result oriented approach and ROI on the Marketing spends. Managing Marketing Strategy Development considering STP of the products. Planning & execution of all ATL/BTL activities, Advertising Campaigns, POP/POS, Catalogues… Show more Currently handling the entire Marketing (Brand Management & Trade Marketing) operation in Emirates Refreshments. Prepare and ensure successful implementation of Annual Marketing Plan. Efficiently handling Creative, Digital and PR agencies with result oriented approach and ROI on the Marketing spends. Managing Marketing Strategy Development considering STP of the products. Planning & execution of all ATL/BTL activities, Advertising Campaigns, POP/POS, Catalogues, Collateral, and Trade & Consumer Promotions. Leading and Managing PLC, Consumer Profile, Communication platforms & BI. Developing successful media content (Radio, Print, OOH etc..) working closely with production houses from preproduction to post production stages. Management of Social Media accounts and building engagement through Promotional giveaways, Competitions and Creatives. Dealing with PR, Print Campaigns, Media Monitoring on regular intervals. Managing complete NPD process working closely with all verticals. Specialized in process development ensuring Project adheres to agreed Timeline & Launch dates. Preparing business plan showing complete category behavior and market presence. Drive key initiatives to achieve contribution margin (CM) & market share objectives. Analyzing and preparing Presentation on Retail Audit giving a complete In-sight on Category & Brand behavior. Efficiently managing all Trade fairs, Exhibitions & Regional Shows. Hands on experience in developing & successfully implementing Trade schemes, Trade Offers with liaison with Channel Managers at regular intervals. Drive and lead the Strategy development of Marketing campaigns to various audiences across multiple Digital channels. Supporting the management with periodical Audit reports to keep track on on-going tactical promotions. Liaising with the Operations / Sales Team to monitor & analyze the impact of events / promotions and accordingly suggesting plans & strategies to improve the share.

• Brand Manager - Water & Soft Drinks

  • Nov 2012 - Dec 2014

  Dubai, United Arab Emirates



Rosetta Products PTE.LTD.

• Singapore
• Textile Manufacturing
• 1 - 100 Employee

• Marketing Manager - Consumer Durables

  • Jan 2010 - Oct 2012

  Dubai, United Arab Emirates Driving the Marketing department agenda for entire UAE & GCC region and handling weighted Key Accounts. Establishing Long term Marketing Budget & Strategies for achievement of categories targets across the region. Liaison with leading Designers on latest product launches and projects. Developing all Marketing collateral, POSM, Print Materail as per Regional requirements. Interacting with Distributors & Project Managers on regular intervals, gathering information on… Show more Driving the Marketing department agenda for entire UAE & GCC region and handling weighted Key Accounts. Establishing Long term Marketing Budget & Strategies for achievement of categories targets across the region. Liaison with leading Designers on latest product launches and projects. Developing all Marketing collateral, POSM, Print Materail as per Regional requirements. Interacting with Distributors & Project Managers on regular intervals, gathering information on enhancing the Product Line & NPDs. Analyzing latest Marketing Trends pertaining to industry and accordingly developing Marketing Strategies. Efficiently executing periodical Tactical Promotions helping in achieving the budgeted Category targets. Implementing effective Marketing Strategies to maximize Volume and achieve Revenue targets. Working closely with Distributor & Dealer network providing them will all Marketing support to sustain and improve the offering to Consumers. Responsible and Control of complete Trade Fairs & Events. Cultivating and ensuring CRM to win Consumer Retention & securing repeat Businesses. Show less



IFFCO Group

• United Arab Emirates
• Food and Beverage Manufacturing
• 700 & Above Employee

• Brand Manager (Biscuits, Snacks, Wafers Category)

  • Sep 2007 - Dec 2009

  Dubai, United Arab Emirates Responsible for complete Brand P&L in closely working with Head of Marketing on Brand Growth, Market Share & Revenue objectives. Responsible for Marketing Plan (Activity Calendar) for full year. Develop & Activate programs, Brand Activation & In-Store tools/selling aids, to increase sell of Brands at store level. Designing all Point of Sales Material for Brand Support and Promotions. New Product Development - from initialization till final Launch of the product… Show more Responsible for complete Brand P&L in closely working with Head of Marketing on Brand Growth, Market Share & Revenue objectives. Responsible for Marketing Plan (Activity Calendar) for full year. Develop & Activate programs, Brand Activation & In-Store tools/selling aids, to increase sell of Brands at store level. Designing all Point of Sales Material for Brand Support and Promotions. New Product Development - from initialization till final Launch of the product. New Launches: Conceptualize new product launch plans; coordinate with various departments to undertake developmental activities in Packaging, Designing and Legal specifications. Formalized Trade Marketing plan to penetrate down trade. Improved over all Retail coverage & Category placement of Key categories. Interacting with Advertising & PR agencies for management of ATL & BTL activities. Proficiently organized events for the Launch / Promotion of the products. Design in-shop visual strategies that help in effective & competitive Brand positioning. Efficiently managing Regional Trade Fairs & Exhibitions ensuring ROI on Marketing spend.

• Brand Executive

  • Jan 2006 - Aug 2007

  Dubai, United Arab Emirates A solid line reporting to Marketing Manager keeping him update on all Category related activities and reports. Handling Creative agencies with regular follow up on all on the going projects. Regular follow up and monitoring NPD process. Working closely with all verticals keeping up to date information of all the projects inline with the Marketing Plan. Key point in designing and executing Trade Marketing activation in Local and Export markets. Periodical… Show more A solid line reporting to Marketing Manager keeping him update on all Category related activities and reports. Handling Creative agencies with regular follow up on all on the going projects. Regular follow up and monitoring NPD process. Working closely with all verticals keeping up to date information of all the projects inline with the Marketing Plan. Key point in designing and executing Trade Marketing activation in Local and Export markets. Periodical monitoring of Competitor analysis and giving regular presentation to Department head. Successfully designing & presenting Retail Audit Reports with hands-on working on Nielsen application.

• Management Trainee Marketing (Campus Recruitment)

  • Jun 2005 - Dec 2005

  Dubai, United Arab Emirates



Amul (GCMMF)

• India
• Dairy Product Manufacturing
• 700 & Above Employee

• Marketing Intern

  • Apr 2004 - Sep 2004

  Pune Area, India Retailers Point of Sale Mapping of Amul Ice Creams. Retailers Network Survey. Finding Penetration Rate of Amul products. Consumer Buying behavior Study. Executing Retailers Engagement activities.