Experience

CH'I Drinks Workshop

• NZ Business Manager

  • Oct 2018 - Present

• NZ Business Manager

  • Oct 2018 - Oct 2018



Dr Feelgood Ltd

• New Zealand
• Marketing and Advertising

• Sales Manager

  • May 2017 - Present



Lowrey Foods

• Sales Manager

  • May 2017 - Present



Nosh Food Market

• New Zealand
• Food and Beverage Services
• 1 - 100 Employee

• Category Manager

  • Aug 2013 - May 2017

  KEY RESPONSIBILITIES OF THE POSITION• Manage supplier relationship ensure business objective are achieved.• Develop and manage core ranging strategy to ensure growth in total sales and profitability.• Develop and manage promotional strategies to ensure growth in category sales and profitabilityKEY ACHIEVEMENTS• Developed, negotiated and executed new terms of trade with suppliers to achieve direct to store supply, delivering over $1,000,000 savings to the business per annum.• Developed and delivered category plan to achieve share growth from 16% share of total sales to 22% share of total sales• Negotiated contract supply arrangement with key suppliers in Liquor category delivering additional trade terms.• Negotiated approved supplier terms with supplier base achieving additional trade terms of 5% (rebate)



Nosh Foodmarket

• New Zealand
• Food and Beverage Services
• 1 - 100 Employee

• Retail Manager

  • 2012 - 2013



Kato Foods

• Belgium

• National Sales Manager

  • Nov 2009 - Feb 2012

  RESPONSIBILITIES OF THE POSITION• Management of Key Account activity through-out Foodstuffs Auckland, and Progressive Nationally.• Manage 3rd Party distribution Agencies to achieve budgeted sales targets, and agreed service levels.• Develop, manage, and measure sales activity for Kato and 3rd Party field staff to execute to achieve budgeted sales targets.KEY ACHIEVEMENTS • Conceived, developed and drove implementation of targeted ranging, shelve placement and promotion of core range products in National Supermarket Chanel.• Implemented monthly reports on sales against budget and, developed review process for 3rd Party Distributors.



Reckitt Benckiser

• Italy
• Chemical Manufacturing

• Regional Field Sales Manager

  • 2008 - Sep 2009

  RESPONSIBILITIES OF POSITION·Mentor and develop sales executives to drive infield activity to achieve Net Revenue Growth of >5%, and Sales Consumption Growth of >5% vs. same period YAGO.·Ensure success of NPD & EPD launches into trade.·Manage the implementation and execution of shelf relays to LSM (Local Success Model) of Top 5 Categories within Top 18 store (Foodstuffs).·Achieve distribution of Mandatory Ranged SKUs across key categories of greater than 90%.KEY ACHIEVEMENTS·Drove infield execution to achieve Net Revenue Growth of 12%, and Sales Consumption Growth of 9.6% vs YAGO.·Delivered 100% ranging of “Nurofen Zavance” throughout the territory within 4 weeks of launch, achieving an Incremental share of 12% of the Analgesic Category and category growth of 8%.·Achieved shelf relays in 77% of Targeted accounts – on track to achieve 100%, achieved an additional 15 non-targeted relays, received recognition at 2009 National Conference for Best Auto Dish relay to LSM.·Recognised at 2009 National Conference for achieving the Best Increase Distribution for Auto Dish Washing Category Nationally.



Punja & Sons - Fiji Islands

• Business Development Manager

  • 2007 - 2008

  RESPONSIBILITIES OF POSITION·To develop and implement an “Agency Sales Strategy” in consultation with Brand Owners.·To provide leadership and systems to support the Sales Managers and Sales Representatives towards the achievement of profitable volume growth and performance targets.·To develop, implement and execute the Punja & Sons sales strategy, delivering profitable sales volume growth and increased market share. KEY ACHIEVEMENTS·Implemented and executed an agency sales strategy which delivered a 6% growth in Wines sales, 32% growth in Rum sales, and a 14% growth in Liqueur sales, YTD vs same period pre coup. ·Implemented and executed sales disciplines resulting in MAT growth in HORECA sales for the past 3 consecutive months.·Planned and executed the introduction of airfreight cultured Dairy product portfolio, estimated value FJD$350,000 in year one.



Lion Nathan

• United States
• Food and Beverage Manufacturing

• Sales Operations Manager

  • 2003 - Nov 2006

  RESPONSIBILITIES OF POSITION·Co-ordinated the execution of the demand process for National Accounts, including manage monthly forecast round, and weekly aged stock report.·Co-ordinated activity within SMAP (Sales and Marketing Activity Plan) and LNW4S (Lion Nathan Way for Sales).·Developed and managed activity to support National Account Managers.KEY ACHIEVEMENTS·Implemented an integrated planning process for the Marketing, National Accounts and Sales Teams, resulting in execution of 90% of planned activity and 100% of planned call cycles·Supported Field Sales Team to achieve number one supplier to grocery for 2005/2006 (Coalface Survey) through communicating, measuring and reporting Field Sales Execution and Call Cycle adherence.·Planned and co-ordinated, incentives, invitations, travel, accommodation, tickets and hosting of over 500 key guests, at twenty-two different venues throughout the 2005 British Lions Tour of New Zealand.·Successfully developed incentives, arranged invitations, travel, accommodation, and hosting of over one hundred key trade guests, for the Furuno Fishing competition.·Planned and executed exhibits for Foodstuffs National Expo, 2004-2006. Won first prize for Exhibit in 2004.·Co-ordinated and managed national account inputs and timelines for new product development, most successfully with the release of ‘Mac’s Springtide’, resulting in 100% ranging in Foodstuffs Auckland within 3 weeks of launch.

• Sales Executive

  • Nov 1999 - 2003

  RESPONSIBILITIES OF POSITION·Managed and mentored three sales and merchandising personnel in support of promotional activity.·Successfully implemented beer into the grocery market.·Ensured Lion Breweries targets for share and volume were achieved.·Developed and implemented monthly promotional plans.·Managed promotional activities against budgeted spend. KEY ACHIEVEMENTS·Successfully executed the launch of beer into the grocery channel and achieving 53% share (23 points clear of the nearest competitor) of the beer category throughout North Shore CBD and West Auckland territory, valued at $18 million.·Built strong ongoing relationships with store owner operators, managers, store personnel, as well as regional managers, and head office category personnel to achieve the above result.·Coached and mentored four sales/merchandising staff to full time sales positions within Lion Nathan.·Developed and executed an instore Steinlager Grinder Challenge promotion throughout the 2003 Americas Cup driving an increase in volume sales of 31.4% for the same period in the previous year.·Developed and implemented Progressive Enterprise sub regional plan (North/CBD/West), halted 12 consecutive weeks of declining retail beer sales, drove Progressive share up 2 points to 44.5% in grocery, and drove Lion’s share to 55%.·First grocery finalists for Lion Nathan Sales Person of the Year (SPOTY).



Babich Wines Ltd

• New Zealand
• Beverage Manufacturing
• 1 - 100 Employee

• Sales Executive

  • Jan 1997 - Sep 1999



Corbans Wines Ltd

• Sales Executive

  • 1992 - 1997



Wilson Neill

• Accounting

• Retail Manager

  • 1985 - 1989