Head of Fundraising & Communications

• Jun 2021 - Present

Head of Corporate & Community Fundraising (UK)

• Jun 2020 - Mar 2021

Following a merger between Pancreatic Cancer Scotland and Pancreatic Cancer Action, I was delighted to extend my contract to focus on a UK wide role in addition to my work in Scotland. During the 2-years I was proud to; - Lead PCS to a 46% increase in fundraising from £227,521 to £333,437, representing the highest charitable income in the charity’s 10-year history in 2019/20. - Write and launch the Pan Can Clan #AsAClanWeCan. This initiative saw a 300% increase in supporters being signed up for email communication - Manage Pancreatic Cancer Awareness Month in November 2019 & 2020. Including the first national TV advert in Scotland, The Big Share, a unique partnership with Tunnocks that went viral and a £30,000 virtual silent auction. - Manage key relationships; trustees, Scottish Development Committee, ambassadors, corporate partners and key supporters. Including a £150k 2-year partnership with Just Employment Law. - Work on due diligence and the merger between PCA & PCS and the creation of the new Scottish Development Committee - Create, develop and manage Jog Jan For Pan Can, a £140,000 virtual event in January 2021 to adapt to a post COVID-19 landscape. The highest performing event in PCA’s history. - Create a new modern volunteer role; the Action Ambassador Show less

Head of Fundraising and Supporter Relations

• Apr 2019 - Jun 2020

Returning to PCS, a charity I had previously worked with in 2015/16 as a consultant, I was delighted to learn that the charity was exploring a merger with Pancreatic Cancer Action. • Writing and launching a new fundraising strategy including the Pan Can Clan #AsAClanWeCan • 300% increase in supporters being signed up for email communication • Managing Pancreatic Cancer Awareness Month in November 2019 • Relationship management with Just Employment Law, Glasgow Clan Ice Hockey Club, Barrhead Travel, Trustees and Committee • Working on due diligence and the merger between PCA & PCS and the creation of the new Scottish Development Committee Show less

Director Of Fundraising

• Oct 2018 - Mar 2019

Highlights; - Re-forecasting and 2019/20 budget - Fundraising team restructure to focus on areas of growth and development - Redefining and Relaunching Community Fundraising, including the introduction of A Day of Play and a new Community Ambassador role - Focus on becoming donor centric and donor journey - Oor Wullie's BIG Bucket Trail, Scotland's first national arts trail in collaboration with the Sunday Post, Wild In Art, Edinburgh Children's Hospital Charity and the ARCHIE Foundation - Introduction of a newly formatted corporate pipeline - New Pedal for Scotland supporting partner for 2019 - Gung Ho! charity partner for 2019 - Great Fundraising Masterclass by Alan Clayton Associates Show less

Scottish Fundraising Manager

• Jul 2016 - Oct 2018

Directly managing a team of four, achieving 27% growth in income in 2017/18, taking the British Heart Foundation Scotland community fundraising team through the £1 million barrier for the first time. Adapting and localising the national fundraising strategy to include; introduction of fundraising partnerships, the Heart of Scotland dinner, local Development Boards, Fundraising Groups, supporter development and the creation of ‘Braveheart’s’ a new volunteer role, has been crucial to the growth in the team. In my second last day I successfully pitched for BHF Scotland to be a charity partner for Pedal for Scotland in 2019. Show less

Fundraising Consultant

• Sep 2015 - Jun 2016

Between mid-Sept to mid-Dec 2015 I worked on research; delivering 3 reports for Pancreatic Cancer Scotland to help them progress; 1) An Options report assessing opportunities 2) A Fundraising Audit 3) A Fundraising Strategy Research included meetings and conversations with other charities, health professionals, MSP's, supporters, volunteers and people affected by pancreatic cancer. As well as delivering the reports noted above, I also delivered; 1) An introduction to JP Morgan through their Code for Good programme that is leading to a longer term partnership through Force for Good 2) National media coverage including a feature on STV News 3) Co-funding of research projects in collaboration with Pancreatic Cancer UK and the Scottish government My initial contract was then extended to help introduce the Fundraising Strategy and continue to work with PCS trustees to assess the best way forward for the charity. This included a successful application to the Big Lottery Fund that will allow the charity to introduce a national awareness strategy. Show less

Fundraising Manager

• Aug 2012 - Aug 2015

Responsible for managing a team of three, fundraising for the Glasgow Hospice and surrounding community nursing service. Managing a varied portfolio; including the Great Daffodil Appeal, Blooming Great Tea Party, Walk to Remember, Ladies Lunch, Development Board, Fundraising Groups and fantastic supporters who organise their own events. Key Achievements Creating and implementing a strategic plan that has led to fundraising growth from £669k per annum in 12/13 to £1 million + in 14/15 Widening and developing a strong and skilled resource of volunteers Growing key campaigns like the Great Daffodil Appeal, introducing Walk to Remember, spotting opportunities and developing events Lisa Hague’s £30,000 challenge Show less

Fundraising and Communications

• Jun 2008 - Aug 2011

Responsible for ensuring Maggie’s media function is relevant and brand enhancing at all times and for using initiative to identify, develop and respond to opportunities for fundraising and communications Responsible for the sourcing and management of media partnerships for events and to support fundraising for new centres Key Achievements Achieving a single donation of £200,000 BBC Lifeline charity of the month for March 2012 Pitch and management of Anneka Rice and Penny Smith appearing on Celebrity Who Wants To Be A Millionaire in January 2009, raising £20,000 Sourcing and management of media partners including the London Evening Standard, The Herald and South Wales Evening Post Coming up with the concept of the first Maggie’s Day (2010) and galvanising internal support, raising £100,000 Working with external agencies on key fundraising projects; Men’s Health 10k and Pedal for Scotland Co-management of the relationship with People’s Postcode Lottery, raising over £1.5 million in the first 30-months of the partnership Relationship management of High Profile Supporters including – Neil Tennant, Edith Bowman, Janet Ellis, Sophie Ellis-Bextor and Carol Ann Duffy Show less

National Events and Corporate Co-ordinator

• Oct 2004 - May 2007

Responsible for a mixed portfolio of financially successful and profile enhancing fundraising events including walking, biking and hiking as well as overseas treks. Key Achievements Working closely with key partners including the London Evening Standard, Open House London and Across the Divide Successful Corporate recruitment and development including – Kwik Fit, Ernst & Young, Direct Line, Carphone Warehouse and Penguin Books Part of an events team responsible for income of £1.3 million per annum Co-management of the Monster Bike & Hike in 2006, raising £500,000 Co-management of the London Night Hike in its inaugural year of 2006 and then in 2007, raising a total of £800,000 Show less