Murat Taskiner

Director of Sales and Marketing at Meyton Elektronik GmbH
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Contact Information
us****@****om
(386) 825-5501
Location
Melle, Lower Saxony, Germany, DE
Languages
  • English -
  • German -
  • Turkish -

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Credentials

  • ISO 9002 & 14001 Lead Auditor
    Lloyd's Register
    Jun, 1999
    - Oct, 2024

Experience

    • Germany
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Director of Sales and Marketing
      • Nov 2015 - Present

      About Meyton:Meyton Elektronik GmbH has over 25 years of experience and is the leading company for electronic scoring targets with an unique all-optical infrared measurement technology of weapon projectiles.The Meyton-System consist of a electronic scoring target with multiple rows of connected infrared photoelectric barriers. This measures the position of the projectiles of any calibre contact-free and with an accuracy of 1/10 th of a millimeter. This unique measuring technology sets Meyton apart from other manufacturers who utilise acoustic or high-speed sensors.Over 25.000 shooting ranges all over the World are equipped with electronic scoring targets from Meyton. The corresponding software simplifies the conduct of shooting sports competitions.Meyton meets all the shooting requirements of the sport. Accuracy, longevity, durability, ease-of-operation and maintenance friendliness are all important factors that justify the purchase of a Meyton-System.The in-house development of the devices and the software goes hand in hand. New products, like the electronic scoring target 55 x 55 cm for all shooting disciplines and calibres from 25 m to 100 m, the target changer for air pistols and air rifles or the HTML5 Software application are all innovations for the shooting sport.MEYTON - The experts for your shooting range

    • Deputy Managing Director
      • Sep 2012 - Nov 2015

      - Formulation of strategies for product / service, price, advertising und sales- Design of strategies for more efficient company communication channels- Implementation of customer and competitor analyses- PR advice & support- Development of corporate identities- Optimisation of business processes (Business Process Reengineering)- Implementation and „Training on the job“ of software solutions for optimised decions making- Translation of company documents from German to English and vice versa

    • Germany
    • Marketing Services
    • 1 - 100 Employee
    • Marketing Director
      • Jan 2005 - Nov 2012

      - Formulation of strategies for product / service, price, advertising und sales- Design of strategies for more efficient company communication channels- Implementation of customer and competitor analyses- Organisational support for events, e. g. industry fairs- PR advice & support- Development of corporate identities- Consultation and supervision during the introduction of new products / servicein foreign countries- Optimisation of business processes (Business Process Reengineering)- Implementation and „Training on the job“ of software solutions for companymarketing departments- Briefing and implementation of customer services into a company- Translation of company documents from German to English and vice versa- Help during ISO 9002 and ISO 14001 audits

    • Interim Marketing Director
      • Jul 2010 - Feb 2011

      - Formulation of strategies for product / service, price, advertising und sales- Marketing- Design of strategies for more efficient company communication channels- Implementation of customer and competitor analyses- Organisational support for events, e. g. industry fairs- PR advice & support- Development of corporate identities- Consultation and supervision during the introduction of new products / servicein foreign countries- Optimisation of business processes (Business Process Reengineering)- Implementation and „Training on the job“ of software solutions for companymarketing departments- Briefing and implementation of customer services into a company- Translation of company documents from German to English and vice versa- Help during ISO 9002 and ISO 14001 audits

    • Interim Head of the Agency and Marketing Manager
      • Sep 2005 - Feb 2006

      - Marketing-Mix Management (Product, Price, Promotion and Place)- Development of market concepts in order to strengthen and to extend market shares- Planning and Implementation of marketing campaigns- Responsibility for event management, public relations and customerrelationship management- Planning and implementation of market, product and competition analyses- Development of a Project Management System- Planning and Implementation of E-Learning & E-Communication- Website development and maintenance- Planning and implementation of a content management system- Development of business relationships with potential customers- Planning and creation of product brochures, newsletters and other information material- Project management- Planning and implementation of training measures

    • Germany
    • Information Technology & Services
    • Interim Produktmarketing Manager
      • Jul 2005 - Sep 2005

      - Marketing-Mix Management (Product, Price, Promotion and Place)- Development of market concepts in order to strengthen and to extend market shares- Planning and Implementation of marketing campaigns- Responsibility for event management, public relations and customerrelationship management- Planning and implementation of market, product and competition analyses- Development of business relationships with potential customers- Planning and creation of product brochures, newsletters and other information material- Project management

    • Marketing Manager
      • Apr 2002 - Jan 2005

      - Marketing-Mix Management (Product, Price, Promotion and Place)- Development of market concepts in order to strengthen and to extend market shares- Planning and Implementation of marketing campaigns- Responsibility for event management, public relations and customerrelationship management- Planning and implementation of market, product and competition analyses- Development of the corporate identity- Development of a reporting system for the sales and marketing departments (CRM)- Planning and Implementation of E-Learning & E-Communication- Website development and maintenance- Planning and implementation of a content management system- Development of business relationships with potential customers- Planning and creation of product brochures, newsletters and other information material- Project management- Planning and implementation of training measures

    • Software Development
    • Product Marketing Manager (Germany, Austria & Switzerland)
      • Aug 2001 - Apr 2002

      - Project & Brand Management of Market Launches into Switzerland and Austriaon a cross functional level- Management of Marketing Communications and Creative Artwork Teams- Development and Management of new and improved Website Launches forGermany, Austria and Switzerland including full customer self serviceinteractivity in order to decrease company overhead costs- Proficient Market Analysis for the three main markets including Competitor andProduct Analysis- Exploration of various business opportunities in order to strengthen the serviceagainst the competition- Creation of professional business proposals in order to evaluate theadvantages and disadvantages of various market opportunities- Successful Public Relationship Management of various actively identifiedsponsorship opportunities- Strong translation skills as creative artwork needed to be translated back andforth in German and English- Successful Development and Implementation of:- German, Austrian and Swiss Websites and Tariff Website Strategy- German Data Protection Strategy and International Webmaster Strategy- Swiss Market Launch (November 2001) and Switzerland Carrier Preselection- Press Releases and Promotional bill messages for Germany, Austria & Switzerland- Most successful promotional creative to date for VarTec in terms of customer flatresponse

    • Marketing Coordinator (Management Systems)
      • Oct 1998 - Aug 2001

      - Organised Development of Marketing function & successful Development ofGeo-Information System- Public Relation, Customer Relationship and Event Management- Quantitative and qualitative marketing analysis including market monitoring &proficient competitor analysis- Strong Project Management Experience including the successful Developmentand Implementation of:- Customer Relationship Management Database- ISO 9002 and ISO 14001- Quality Management Software + Windows 2000 server based Time & AttendanceSystem- Market research, analysis, segmentation and evaluation to build another coldstore in the Manchester Area- Strong involvement in the design of a marketing strategy to gain market share- Creation of practical promotional ideas such as the design of a World WideWeb page- Networking with potential customers and other companies to increasecorporate capabilities- Planning of a Time & Attendance system and Implementation ofVideoconferencing E-mail system- Successful Development of a company wide Disaster-Recovery plan

Education

  • The University of Hull
    Master of Business Administration (M.B.A.), Global Marketing & International Business
    1996 - 1998
  • Universität Osnabrück
    Bachelor's Degree, Betriebswirtschaftslehre (BWL)
    1993 - 1996

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