Muralidhara Prasad P K
Business Development Manager at Doha Marketing Services Company W.L.L. (DOMASCO)- Claim this Profile
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English Full professional proficiency
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Tamil Native or bilingual proficiency
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Hindi Professional working proficiency
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Malayalam Native or bilingual proficiency
Topline Score
Bio
Sundar Visvanathan, ACC (ICF), MGSCC
Muralidhara Prasad is a sincere and systematic person, knowledgeable in his area of work. He thinks out-of-the-box to solve problems and identifies the root causes correctly so as to come up with the right solution. He has worked on launching new schemes in the area of automobile servicing and the work done is commendable.
Sundar Visvanathan, ACC (ICF), MGSCC
Muralidhara Prasad is a sincere and systematic person, knowledgeable in his area of work. He thinks out-of-the-box to solve problems and identifies the root causes correctly so as to come up with the right solution. He has worked on launching new schemes in the area of automobile servicing and the work done is commendable.
Sundar Visvanathan, ACC (ICF), MGSCC
Muralidhara Prasad is a sincere and systematic person, knowledgeable in his area of work. He thinks out-of-the-box to solve problems and identifies the root causes correctly so as to come up with the right solution. He has worked on launching new schemes in the area of automobile servicing and the work done is commendable.
Sundar Visvanathan, ACC (ICF), MGSCC
Muralidhara Prasad is a sincere and systematic person, knowledgeable in his area of work. He thinks out-of-the-box to solve problems and identifies the root causes correctly so as to come up with the right solution. He has worked on launching new schemes in the area of automobile servicing and the work done is commendable.
Credentials
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Artificial Intelligence and Business Strategy
LinkedInApr, 2022- Nov, 2024 -
Strategic Thinking
Project Management InstituteMar, 2022- Nov, 2024 -
Agile Foundations
Project Management InstituteDec, 2021- Nov, 2024 -
Transitioning from Waterfall to Agile Project Management
Project Management InstituteDec, 2021- Nov, 2024 -
2-Minute Tips for Senior Leaders
LinkedInDec, 2020- Nov, 2024 -
Business Development: Strategic Planning
LinkedInOct, 2020- Nov, 2024 -
Finance for non-Financial Managers
Lynda.comNov, 2019- Nov, 2024 -
Project Management Tools and Techniques
Project Management InstituteSep, 2019- Nov, 2024 -
Aftersales Profit Improvement Course
Honda Motor Co., Ltd.Jan, 2019- Nov, 2024 -
Winning Back a Lost Customer
Lynda.comMar, 2017- Nov, 2024 -
Accounting for Managers
National Association of State Boards of Accountancy
Experience
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Doha Marketing Services Company, an Al-Futtaim Group company
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Qatar
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Retail
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100 - 200 Employee
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Business Development Manager
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Dec 2013 - Present
Key Responsibilities: • Develop customer retention strategies in line with evolving market trend; design, simulate, roll-out & drive products / solutions for Aftersales • Design Marketing Plans in line with the business objectives of Aftersales division. • Price positioning of service periodic maintenance & fixed repair jobs and Parts prices for new models. • Drive CRM for Aftersales to sustain the position as the Best Customer Service in Town. Implement various customer engagement enhancement measures to improve Net Promoter Score in Aftersales. • Establish & manage a Call Center of 5 Agents for effective sales lead management, service appointments and monitor Call Center KPIs. • Nurture raw talent of Frontline Associates and develop their customer handling & negotiation skills and ensure completion of HONDA certification. • Analyse / identify top concerns of customers; initiate countermeasures/action plan to improve customer engagement. • Drive Organisation’s Transformation Program and ensure objectives met in coordination with project owners. • Prepare Annual Business Plan and devise strategies to achieve the objectives. • Capacity study of existing Aftersales facilities and feasibility analysis of new workshops. • Conduct Feasibility study & design workshop layouts for new facilities. • Develop MIS Dashboards for close monitoring of business results & KPIs of Service & Parts Divisions. • Design SOPs & align with ISO standards; ensure adherence to SOPs/Policies. • Process audit in service workshops & front-office to improve service quality & customer experience. Highlights: • Designed & rolled-out Flexible Maintenance Contracts; penetration improved from 10% to 17% in 2 years. • Successfully set-up Call Center and established key controls & checks. • Designed & rolled-out Extended Warranty for Honda & Volvo cars; achieved 5% penetration (in 6Y UIO), within 3 years of launch. • Improved service customer retention from 60% to 69% within 3 years. Show less
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Lanson Toyota
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India
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Assoc.GM - Service Planning & MIS
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Oct 2012 - Nov 2013
Key Responsibilities: • Established Profitability Management with focus on reducing recurring expenditures and increasing bottom line. • Implemented Productivity improvement measures to reduce service production lead time/turn-around time (TAT) and improve workshop efficiency. • Designed & implemented Convenience-Car (Loaner Car) concept. • Streamlined Vendor management by enlisting Vendors after due negotiation of rates & terms and evaluation. • Overseeing Call Centre (Maintenance Reminder System) activities for ensuring full contact rate, conversion rate and appointment rate. • Liaison with TOYOTA for adherence to Dealer Management Standards. • Monitoring of all locations’ CS factors & indices. • Part of Core Team for implementation of SAP system in Organisation. • Additionally, overviewed workshop operations of 3 major workshops. Show less
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Saud Bahwan Group LLC
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Motor Vehicle Manufacturing
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700 & Above Employee
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Dy.Manager-Commercial
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Jan 1998 - Sep 2012
Key Responsibilities: • Sourcing & exploring large amounts for data analytics in a structured comprehensive method to enable decision making. • Manage & scrutinize Profit & Loss statements for more than 40 Service Workshops across Oman. Accountability extends to P&L analysis, suggesting ways & means to reduce operational cost, studying implications of expected annual salary increases on the bottom-line of the department and exploring cost-cutting avenues, etc. • Suggesting measures for increasing profits by > Increased Revenue, Reduced Expense & optimized processes. • Prepared Project Viability Reports for 12 new service Workshops taking into consideration the initial & working capital required for setting-up & running a Service workshop; opportunity cost involved in setting up the workshop; manpower & equipment support required for the project; expected returns & turn-over period, etc. • Thorough knowledge of Toyota Loyalty Program for enhancing customer loyalty & value-for-money for customers. • Part of Team entrusted for rolling-out Toyota TAMIN (Toyota Insurance product) in collaboration with Royal & Sun Alliance Insurance (RSA). • Adherence to ISO objectives & processes. • Monitoring of CSI scores. • Preparing various reports like monthly, quarterly, half yearly and yearly. Analysis of revenue performance reports of over 40 locations across Oman. Knowledge of programming in MS Visual Basic and report softwares viz. Crystal Reports and Active Reports aids in the process. Show less
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Sterling Holiday Resorts Limited
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India
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Hospitality
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700 & Above Employee
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Commercial Executive
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Jan 1995 - Dec 1997
Key Responsibilities: • Attached to Chennai division of holiday marketing; in-charge of tele-marketing activities. Activities involved liaisoning with external agency for collation of leads, allotment of sales executives to follow-up on leads, ensure conversion to sales, submit hit-rate reports to the marketing agency & submit payment statement for the marketing agency. • Team Leader for monitoring Accounts Receivables from defaulting customers, keeping tab on payments, regulating holidays, etc. • Utilised my knowledge of Visual Basic & Crystal reports in developing customized reports. Created customized reports for Sales dept. for tracking sales made by executives, disbursement of incentive based on sales, generating various custom-made reports for analysis. • Was involved in arranging various Customer Meets to improve sales. Show less
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Stedman Pharmaceuticals
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Pharmaceutical Manufacturing
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1 - 100 Employee
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Commercial Executive
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Jan 1994 - Jan 1995
Key Responsibilities: • Monitoring sales of Company’s pharmaceutical products in the allocated market. • Preparing various promotional materials for familiarizing our products with the prescribing Doctors. • Ensured stock availability of medicines/products with dealers in line with demand generated through Doctors / Hospitals. Key Responsibilities: • Monitoring sales of Company’s pharmaceutical products in the allocated market. • Preparing various promotional materials for familiarizing our products with the prescribing Doctors. • Ensured stock availability of medicines/products with dealers in line with demand generated through Doctors / Hospitals.
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Education
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1990 - 1993
University of Madras
Bachelor's degree, Economics -
1995 - 1995
First Computers
Diploma of Education, Computer Programming, Specific Applications
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