Experience

Truck It In

• Pakistan
• IT Services and IT Consulting
• 100 - 200 Employee

• • Dec 2022 - Present

• • Aug 2021 - Dec 2022

  Responsible for revolutionizing the logistics industry of Pakistan by digitalizing 1M+ truckers. In authority for planning, management, and coordination of all activities related to the sourcing and procurement of trucks for TIN.Accountable for operations, commercials, customer experience, supply/partner relationships, and working closely with co-founders to set strategy and drive execution in a matrixed environment. Responsible for hiring, engaging and leading a team of dedicated people towards building the fulfillment business across Pakistan by acquiring adequate supply to meet demand requirements whilst providing best in class reliability and experience.Engagement of regulatory authorities and policy partners within the logistics ecosystem to unlock licensing of a managed fleet side of the business. Proactively understanding and building seasonality in supply to activate relevant channels on a timely basis to ensure continuous flow of supply.Working cross-functionally and collaboration with the central product team to communicate the product needs for optimal growth. Leading nationwide fulfillment business in with full P&L responsibility.Driving direct and indirect channels for fleet acquisition like referrals, suppliers, franchises and conducting on ground marketing activities including, onboarding fairs, road shows and periodic events to acquire supply for meeting the requirements of the business. Understanding trends and behaviors of partners to discover the best opportunities for growth. Initiate creative marketing strategies and user growth campaigns targeted both at the partners and shippers acquistion.Designing of data-based experiments to establish proof of concept and transforming them into actionable processes and systems. Maintaining a pulse on the industry landscape to constantly assess opportunity areas, document and communicate market intelligence. Show less

• • Aug 2020 - Aug 2021

  Responsible for Incubating and accelerating growth for TINBuilt a nationwide sales team that helped in identification, qualification, recruitment and retainment of 1000+ new clients on the system in a time span of 1 year. Defined and implemented global processes, analytical tools and systems to drive scalable growth in the mid-market (Tier B) and upper-markets (Tier A).Built training and management systems to elevate the performance of teams and managed daily, weekly, monthly activities, pipeline analysis, and forecasting to ensure achievement of targets month on month.Developed and implemented go-to-market plans for all regions across the country, prioritizing the most scalable and valuable markets. Provided market analytics, audience insights, knowledge and strength to the cofounders that helped in driving initiatives critical to ongoing acquisition, growth and retention of most valued clients.Planned the sales strategy, target, budgets, resources & process nationally and executed it by selling end to end services linking, international freight and logistics services achieving 100% month on month growth for Truck It In.Developed and executed country wide annual sales plan in line with global sales directions and achieved continuous growth at company’s target market by retaining existing clients and attracting new opportunities at the same time. Show less



HallMark Services

• Pakistan
• Outsourcing and Offshoring Consulting
• 1 - 100 Employee

• Founder | Managing Director (Consultive Services)

  • Jan 2020 - Aug 2020

  Founded a digital services agency to provide wide range of services to small and medium enterprises across UK, USA, EU, and Australia. Founded a digital services agency to provide wide range of services to small and medium enterprises across UK, USA, EU, and Australia.



Swvl

• United Arab Emirates
• Technology, Information and Internet
• 500 - 600 Employee

• Fleet Operations & Expansion

  • Oct 2019 - Aug 2020

  Responsible for providing and managing vehicles for mass transportation to SWVL as a partner in growth. Swvl is the fastest growing startup revolutionizing the way people move in the MENAP Region and Africa. SWVL Technologies has raised a total of $106.5M in funding over 4 rounds. According to Ventureburn, the Swedish venture capital fund Vostok, Swvl will be able to scale its revenue to over $1 billion by 2023 Responsible for providing and managing vehicles for mass transportation to SWVL as a partner in growth. Swvl is the fastest growing startup revolutionizing the way people move in the MENAP Region and Africa. SWVL Technologies has raised a total of $106.5M in funding over 4 rounds. According to Ventureburn, the Swedish venture capital fund Vostok, Swvl will be able to scale its revenue to over $1 billion by 2023



Farabi Sports Ltd

• Sporting Goods Manufacturing

• Senior Management Consultant | Head Of Sales & Operations

  • Aug 2016 - Dec 2019

  As Head of Sales and Operations I formed and managed a multi-million £s global sports company with 3 brands including Farabi, Mytra and Brisk Bike. Achieved 400% hike in sales and effectively managed the production and logistics to cater the transition. As Head of Sales and Operations I formed and managed a multi-million £s global sports company with 3 brands including Farabi, Mytra and Brisk Bike. Achieved 400% hike in sales and effectively managed the production and logistics to cater the transition.



Green Hill Sports

• Germany
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Management Consultant | Head of Sales

  • Jan 2018 - Jun 2018

  Realised € 1.4M in online sales by initiating e-commerce stores for Greenhill Sports across EU and UK. Acclerated ofline sales to $ 23M by introducing centerlised communication channels for key stakeholders. Realised € 1.4M in online sales by initiating e-commerce stores for Greenhill Sports across EU and UK. Acclerated ofline sales to $ 23M by introducing centerlised communication channels for key stakeholders.



RDX Sports

• United Kingdom
• Sporting Goods Manufacturing
• 1 - 100 Employee

• • Jun 2016 - Jul 2016

  As R&D Analyst I managed to critically evaluate the Products & Processes with the lens of creativity & innovation to extract the best out of everything. Specific responsibilities include the following: -Guides the development and realization of designated premium product from concepting to final production. - Objectively balances creative intent and quality standards with business realities and consumer perception. - Effectively communicates and collaborates with creative teams and product development to advance best-in-class designated premium product by giving recommendations to meet or exceed price-value deliverables. -Product development cost analysis based on data extracted from various divisions of the organization. --Maintain, create and implement internal controls Transactional process analysis & improvement. -To gather, compile and supply technical information on design part.-To suggest, review and improve on company’s design and testing standard.-Conduct or participate in design Review for improvement ideas and to ensure the design comply with internal as well as industry standards and regulations.-Work closely with Ecommerce, Marketing, Sales and Customer support department to keep the product up to date with the changing trends. -To bring Innovation in every single step of product development.What I have achieved: Improvement in the existing product range by consumer feedback and devised a smooth strategy to capture the consumer’s attention on the products which lie in the 4th quadrant of BCG. Show less

• • Jan 2016 - May 2016

  Responsible for all aspects of Global Operations including planning, procurement, manufacturing, fulfillment, logistics and supply chain strategy. As a Business Operations Specialist constributed interms of automation of Supply Chain processes specifically initiated centerlized cloud based inventory management.The specific functions performed for this position include the following:• Managed and supervised the global supply chain partnerships with world Giants of sports industry (Wal-Mart, Bodybuilding.com, Amazon, Ebay, Rakuten.com, Lazada, Argos & Shop direct.• Responsible for planning, development and execution of the partnership program for RDX Sports LLC & Wal-Mart Inc.• Successful operationalized the brand partnerships for RDX INC & RDX Sports LLC across the globe. (EU, UK, US, Canada & South East Asia).• Facilitated supply chain management strategic objective achievement by monitoring the implementation of supply chain policies.• Achieved the highest performance standard for all the undertaken partnerships with zero % errors.• Ensured compliance with different statutory legislation by assisting the organization’s procurement functions.• Daily management of incoming requests from end users ensuring timeous turn around.• Conducted monthly demand planning to determine the needs and requirements for good and services.• Compiled procurement reports for internal and external stakeholders & planned delivery timetables. Show less

• • Jun 2015 - Dec 2015

  The Responsibilities of this position include:• Developed content for brand partnerships of RDX INC with Wal-Mart, Argos, Lazada, Bodybuilding, Amazon, Ebay and Rakuten. • Planned, Developed and Implemented Search Engine Optimization for the products listed with Wal-Mart, Argos, Rakuten.com, Shop direct, Amazon, EBay.• Developed and Implemented Digital Media Marketing campaign for the brand partnerships of RDX with the world renowned E Commerce Giants in different regions of the globe. (Wal-Mart, Argos, Shopdirect, Rakuten, Lazada &BB) • Worked with the Executive Management team to define the corporate e-commerce strategy. Analyzed and assessed the effectiveness of all existing operations and needs based on new technology and market competition.• Worked with all the Business Units for improvement, development and new promotional opportunities for RDX Sport's products.• Developed business plan and annual budget for e-commerce functions. Supervised development efforts including content design and update.• Acts as a liaison between IS department and outside vendors for development and maintenance of the web site.• Oversees the day-to-day e-commerce operations, maintenance, and performance measurement of the company web site (internet and intranet.)• Directly supervised a team of employees for E-Commerce and Digital Media Marketing functions. Carried out supervisory responsibilities in accordance with the RDX Sports’ policies including planning, assigning, and directing work. Engaged with all the supply manager for process automation. Show less