Digital Marketing Manager

• Jan 2023 - Present

Marketing Manager

• Feb 2014 - Dec 2022

- Strategic marketing planning & budget management for EMEA market- Copywriting and content management of owned, earned and paid media: - website management, including Google Analytics - email marketing - social media (incl. paid advertising) - print advertising - digital advertising, including display, PPC - PR & editorial (with external agency) - merchandise & direct marketing - brochures and other marketing collateral - internal communications- Support product development & training initiatives - Photoshoots and video production- Events including hosted evenings, art exhibitions, UK and European industry trade shows and awards including London Design Festival, Didacta (Germany) and Didacta Italia.- Develop company CSR activities

Marketing Executive

• Sep 2012 - Feb 2014

Online job advertising management and media buying:- managing external advertising contracts and internal allocation of advertising resource- improved efficiency with advertising, reducing spend by 20% and cutting wastage by 70%- revenue generation and RoI analysis, ongoing review and negotiation of contractsOnline marketing and social media:- manage relationships and co-ordinate activity with external digital, PR, creative agencies- monthly reporting on website performance using Google Analytics- SEO and PPC strategy including content creation, proofreading and publication- email marketing for B2B and B2C audiences- website updating using CMS- social media activity, particularly Twitter and LinkedIn for promotions, publications and eventsBudgets and reporting:- regular presentation to board of directors on marketing activities and impact - analysis of performance of email marketing, advertising, RoI, website- negotiation of contracts with suppliers to obtain cost savings and extra resources for sales teamsContent creation:- re-writing of all content for new website structure- reports and articles created based on analysis of market research for PR, external reports - creation of marketing collateral using InDesign, Photoshop, PowerPoint- manage relationships with print suppliers- events co-ordination from venue sourcing to executionPeople management:- manage internal relationships with senior managment, central marketing team, sales team- management and support of short term contractors and interns

Senior Marketing Executive

• Dec 2009 - Sep 2012

Business Professional Certificate (www.intellectuk.org/bpc):- creation and execution of marketing plan for the Business Professional Certificate, a new certification scheme created by Intellect for UK technology SMEs- marketing audit and situation analysis- offline collateral design, production and distribution- complete website redesign including functionality and copywriting- co-ordinating telemarketing campaigns to increase participation- affiliate marketing management with partners including The Chartered Institute for IT- customer and partner relationship management- social media activities including Twitter, LinkedIn, Facebook and YouTubeEmail marketing and newsletters (www.intellectuk.org/newsletters):- management of broad newsletter programme of twelve titles, targeting different interest groups- improved email marketing programme effectiveness, increased reader loyalty, subscription base, layout and deliverability- event marketing to increase interest and ticket sales to Intellect-run events- monthly reporting with statistical analysis of email marketing performance - regular use of website CMS, CRM database and email marketing software- image editing with Adobe Fireworks, HTML editing with Adobe DreamweaverInternal communications:- internal communications initiatives including redesign and relaunch of internal monthly newsletter- co-organisation of corporate away dayContent production:- production and co-ordination of editing of original video content for marketing purposes- interviews included Intellect member companies and Jamal Edwards, CEO and founder of SBTV - a speaker at one of Intellect's flagship events in 2012

Food and Beverage Assistant (part time)

• Mar 2008 - May 2012

- event preparation and execution, front of house service at premium corporate events including: - British Museum - Silverstone Formula 1 Grand Prix - Farnborough Airshow (Qatar Airways) - Taste of London festival (British Airways) - World Travel Market, London (Swiss Tourism Board) - numerous unique, one-off VIP and special events - event preparation and execution, front of house service at premium corporate events including: - British Museum - Silverstone Formula 1 Grand Prix - Farnborough Airshow (Qatar Airways) - Taste of London festival (British Airways) - World Travel Market, London (Swiss Tourism Board) - numerous unique, one-off VIP and special events

Creative Marketing Executive (maternity cover)

• Jul 2008 - Apr 2009

- creation, editing, proofing and adapting copy for new and updated corporate websites- copy for email campaigns and printed promotional materials - internal communications for all Datamonitor Group brands and global markets- brand and corporate identity development including positioning statements and proposals for straplines to bring the company’s USPs into sharp and immediate focus- brand development through internal analysis, liaising with senior management and external brand consultant reports- creation of email campaigns using existing templates on Dreamweaver, Photoshop, and email marketing software- creation of online help centers for company products and services

Business Development Officer (contract roles between 2004 and 2008)

• Jun 2004 - Feb 2008

- detailed segmentation of technology sector in Australia using business intelligence reports and own research and analysis- business development and telemarketing campaign to increase the number of Australian companies exporting, target exceeded by over 100% - reporting on event performance to measure sales performance and customer satisfaction levels - representation at trade fairs, exhibitions and congress including CeBIT Sydney 2007- affiliate marketing through relevant partners in biotechnology, health and aged care sectors

Marketing Assistant (contract)

• 2008 - 2008

- SEO webcopy and keyword research- email marketing campaign setup and delivery- statistics gathering - competitor analysis- creative concept development for advertising campaigns of affiliated site for graduate jobs - SEO webcopy and keyword research- email marketing campaign setup and delivery- statistics gathering - competitor analysis- creative concept development for advertising campaigns of affiliated site for graduate jobs

Marketing Assistant (part time)

• Apr 2007 - Sep 2007

- supported client re-branding project- proof reading and copy writing for client websites and promotional material- prospective client research and qualification via telephone and email resulted in numerous new leads- financial analysis of client's sales history to develop forecasts for future sales and budget - supported client re-branding project- proof reading and copy writing for client websites and promotional material- prospective client research and qualification via telephone and email resulted in numerous new leads- financial analysis of client's sales history to develop forecasts for future sales and budget

Marketing Assistant (part time)

• Apr 2007 - Sep 2007

- support development of updated website including copy writing and module testing- integration of SEO techniques into new website using researched keywords within site copy- identification of link building partners and creation of articles for offsite submission- creation of offline promotional flyers for B2B and B2C including copy and image selection- B2C email marketing campaign for 10,000 contacts utilising campaign management software- data cleansing - support development of updated website including copy writing and module testing- integration of SEO techniques into new website using researched keywords within site copy- identification of link building partners and creation of articles for offsite submission- creation of offline promotional flyers for B2B and B2C including copy and image selection- B2C email marketing campaign for 10,000 contacts utilising campaign management software- data cleansing

Waiter/Barman (part time)

• Dec 1996 - Feb 2007

- consistent, professional and highly efficient customer service- complete table and bar service - increased revenue and profitability through reservations management, stock control, floor planning- training and supervising new staff - consistent, professional and highly efficient customer service- complete table and bar service - increased revenue and profitability through reservations management, stock control, floor planning- training and supervising new staff

English Teacher/Tutor

• May 2005 - Oct 2006

- preparation and delivery of original, creative, innovative and suitable lessons - individual and groups of students of all ages at various levels of proficiency- assist students with preparation for exams such IELTS- business language tutoring for tourism, economics and marketing disciplines - preparation and delivery of original, creative, innovative and suitable lessons - individual and groups of students of all ages at various levels of proficiency- assist students with preparation for exams such IELTS- business language tutoring for tourism, economics and marketing disciplines

Kitchen Assistant and Customer Service

• May 2001 - Dec 2003

- excellent service and culinary advice within high-end grocery store- adherance to strict health and safety, food safety guidelines - maintenance of optimum work environment and customer-facing displays- food preparation, packaging and merchandising - maximised profits through waste reduction and up-selling of products - in-store tastings and demonstrations - excellent service and culinary advice within high-end grocery store- adherance to strict health and safety, food safety guidelines - maintenance of optimum work environment and customer-facing displays- food preparation, packaging and merchandising - maximised profits through waste reduction and up-selling of products - in-store tastings and demonstrations

Sales Assistant (part time)

• Jun 1999 - Apr 2001

- luxury menswear and fashion, fragrance and accessories retail sales - merchandising and visual displays instore- brands included Brioni, Valentino, Jean Paul Gaultier, Acqua di Parma and Tateossian - luxury menswear and fashion, fragrance and accessories retail sales - merchandising and visual displays instore- brands included Brioni, Valentino, Jean Paul Gaultier, Acqua di Parma and Tateossian