Senior GTM Consultant

• Jul 2022 - Present

Go-To-Market Consultant

• Aug 2021 - Jul 2022

JJELLYFISH is a customer development firm for early-stage enterprise startups. We help Founders and CEOs understand product/market fit, accelerate their market traction, and optimize their go-to-market enterprise sales activities across their entire sales cycle. We’ve supported over 100 B2B startups across the world — including General Assembly (US), Strategyzer (CA), Highline Beta (CA), Persuit (AU), Kapiche (AU), QuickFee (AU), Atlan (IN), SpotDraft (IN), e.fundamentals (EU), ProtoPie (KOR) and many more.► https://www.jjellyfish.com

Vice President of Strategy

• Jun 2016 - Aug 2021

As the VP of Strategy I lead the formulation of the go-to-market strategy for our SaaS offering, while providing oversight on the implementation and reviewing performance. I chair regular sales meetings across 17 geographies, additionally collaborating with partners in 8 different countries and consultants across 10 countries. By leveraging insights from target customer segments, I drive growth and retention through strategically establishing product design, price, and positioning. With a vast professional network I am able to facilitate introductions and initiation of relationships with key high-level stakeholders. Some key achievements in this role include: • Directed transition to SaaS offering, developing go-to-market strategy for migration from traditional consultative sales model to online scalable platform resulting in 80% of sales from digital platforms with profit margin of approximately 70%. • Engendered revenue increase from $0 to $3M+ within three-year period through acquiring 3K+ users across 90 enterprise companies. • Boosted organic web traffic by 1000%, from 3K monthly sessions to 37K monthly sessions, through transforming marketing strategy and branding to significantly enhance digital marketing as well as web firm presence and image. • Significantly increased net new leads by 1200% from 14 new contacts per month to 185 new contacts per month through using innovative content strategy, SEO, paid advertising, and good call to actions.

Corporate Sales Director

• Sep 2015 - Jun 2016

During my tenure at Yottaa I directed the new business generation across Fortune 2000 accounts in New York. I utilized the MEDDICC sales methodology to facilitate accurate forecasting for reporting to senior management. Liaising with clients, I established their needs and provided tailored product and service recommendations while continually fostering strong professional relationships with key clients to grow loyalty and cultivate sales growth. Some key achievements in this role include: • Successfully exceeded pipeline quota by 148% in Q1 generating over $1.5M through exceeded meetings completed goal by 124% in Q4 and 125% in Q1. • Set multiple records including most meetings scheduled/completed in a quarter (65), most opportunities generated in a quarter (18), most pipeline generated in a quarter ($1.5M), and most cold calls/emails in a quarter (9K). • Championed enhanced messaging and product positioning, facilitating training and coaching for reps to boost team morale and drive sales.

Account Executive | Manager of Sales Development | SDR

• May 2014 - Sep 2015

While leading a team of high-performing SDRs to create qualified opportunities for sales, I facilitated frequent training and coaching sessions to ensure optimized use of best practices. In collaboration with the Sales department and SDR leadership I drove the enhancement of opportunity management as well as qualification processes. Additionally, I partnered with Content, Marketing Program Managers, and Product Marketing teams to develop effective and targeted messaging for outbound communications. Some key achievements in this role include: • Established and developed team of 60+ SDRs producing $2M+ in closed revenue as well as 300+ pipeline opportunities valued at $10M+. • Received C-suite recognition for Account Targeting Improvement Project guiding Turbonomic's global go-to-market strategy and significantly contributing to $63M in annual revenue. • Enabled promotion of 30+ SDRs to Sales Reps through coaching, training, and career goal establishment in line with SDR growth. • Received two promotions within two year period for outstanding performance and revenue growth acceleration.

Business Analyst Intern

• May 2011 - Aug 2013

• Performed Oil & Gas trend and industry analysis for Managing Director of Europe • Conducted quantitative research to identify business development opportunities • Simulated Lean and Six Sigma training workshops • Designed and developed the Juran iPhone application using Xcode • Maintain the customer relationship management software • Conducted qualitative research for article content • Analyzed market share & data on competitors • Performed Oil & Gas trend and industry analysis for Managing Director of Europe • Conducted quantitative research to identify business development opportunities • Simulated Lean and Six Sigma training workshops • Designed and developed the Juran iPhone application using Xcode • Maintain the customer relationship management software • Conducted qualitative research for article content • Analyzed market share & data on competitors