Mukul Khndelwal

Founder at Niruma WebX
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Location
Mumbai, Maharashtra, India, IN

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Swapnil Kanage

I did not get a chance to work directly with Mukuul, but during the stint I was amazed to see him as a leader in marketing department. His command over the product branding, market research, and competitive analysis is so broad, that in a short period of time he has established himself successfully as person in charge for all marketing activities for the organization. On personal front he is a fun loving, very professional and very hard working. I wish him all the very best for his bright future.

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Experience

    • India
    • Advertising Services
    • 1 - 100 Employee
    • Founder
      • Aug 2014 - Present

      • Successfully started and working on building a software engineering and development company providing solutions to a variety of companies’ business and operational needs. Led complex software development for a broad range of functions including invoice management systems, e-commerce, and sales systems.• Working towards building a solid reputation for delivering high-quality, cost-efficient technological solutions and tools driving business development and the establishment of key partnerships with various organizations

    • India
    • Advertising Services
    • Co-Founder
      • Jun 2014 - Sep 2020

      • Developing new businesses and relationships, with key decision makers.• Formulating integrated sales and marketing strategies to achieve targets with a view to optimize revenue from primary as well as secondary sales.• Monitoring, reviewing and interpreting the market trends/clients’ feedback to attune business strategies appropriately and effectively.• Designing and developing various marketing collaterals for branding and product promotion.• Formulating digital marketing strategies and actionable plans to consolidate the traditional methods and optimize the outreach to the targeted audience.

    • Brand Manager
      • Mar 2013 - Mar 2014

      Launched two IT products successfully. Was solely responsible for designing integrated marketing and branding strategies, including the digital media, invigorating the team and preparing them well for the anticipated increase in sales, establishing the sales metrics and gathering feedback after the launch.Achievements• Launched Spoonzo a restaurant mobile app successfully Launched two IT products successfully. Was solely responsible for designing integrated marketing and branding strategies, including the digital media, invigorating the team and preparing them well for the anticipated increase in sales, establishing the sales metrics and gathering feedback after the launch.Achievements• Launched Spoonzo a restaurant mobile app successfully

    • Marketing Manager
      • Feb 2011 - Jul 2012

      Solely responsible for • Planning and implementation of Marketing Plan / Strategy for the US Market.• Brand Building and product promotion (Digital)• Digital marketing using social media, SEO, email • Generating business from various US government organization Solely responsible for • Planning and implementation of Marketing Plan / Strategy for the US Market.• Brand Building and product promotion (Digital)• Digital marketing using social media, SEO, email • Generating business from various US government organization

    • India
    • Advertising Services
    • 100 - 200 Employee
    • Manager – Client Servicing and Account Planning
      • Jun 2010 - Feb 2011

      Got three new clients / accounts within a month of joining, pitched for and closed first international client for the agency, and developed Marketing plan for Connexions - a retail fashion brand. Got three new clients / accounts within a month of joining, pitched for and closed first international client for the agency, and developed Marketing plan for Connexions - a retail fashion brand.

    • Italy
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Business Development Manager
      • Mar 2009 - May 2010

      Responsible for • Developing and implementing new growth opportunities• Brand building & product promotion • Digital marketing using social media, SEO, email • Events, seminar and participation in exhibitions• Planning and Implementation of Strategy/ Marketing plan Responsible for • Developing and implementing new growth opportunities• Brand building & product promotion • Digital marketing using social media, SEO, email • Events, seminar and participation in exhibitions• Planning and Implementation of Strategy/ Marketing plan

    • Business Development Manager
      • Oct 2006 - Mar 2009

      My total advertising sales for the period May to November 2008 inclusive was £80,000 which was 65% more than a year ago, Exceeded the target for four continuous weeks between Nov to Dec 08, and brought the Kellogg’s account into the CRM programme with team leader David Huse.Responsible for -• All advertising revenue for the consumer magazine (GG and GG2life) • Sponsorship revenue of the annual GG award • Client attraction for the call centre business in India My total advertising sales for the period May to November 2008 inclusive was £80,000 which was 65% more than a year ago, Exceeded the target for four continuous weeks between Nov to Dec 08, and brought the Kellogg’s account into the CRM programme with team leader David Huse.Responsible for -• All advertising revenue for the consumer magazine (GG and GG2life) • Sponsorship revenue of the annual GG award • Client attraction for the call centre business in India

    • Media / Event Manager
      • Sep 2005 - Aug 2006

      Generated INR 10 lakhs in sponsorship for Times Education Boutique, took the initiative to conduct Times Education Boutique (TEB) in 10 major cities of India and executed it successfully, and was a part of the successful launch of two new B2B exhibitions - ET ACETECH (construction industry) and ETIIEE (Engineering), whose joint turnover was INR 15 Cr. Also Responsible for• Market study of various sectors for launching new exhibitions• Marketing campaigns, Media Buying• Space selling and sponsorship generation for various exhibitions

    • United Kingdom
    • Spectator Sports
    • 1 - 100 Employee
    • Account Manager
      • 2003 - 2005

      Conducted “Complan Talent Search”; a BTL activity. Conducted “Complan Talent Search”; a BTL activity.

    • India
    • Hospitals and Health Care
    • Senior Account Executive
      • Jan 2001 - Aug 2003

      Responsible for mining data for media planning, media buying and managing the accounts of clients such as Shadi.com, Patni Computers, Hathway, and Herbovedics. Responsible for mining data for media planning, media buying and managing the accounts of clients such as Shadi.com, Patni Computers, Hathway, and Herbovedics.

Education

  • CIM | The Chartered Institute of Marketing
    Professional PG diploma in Marketing, Marketing, Market research, Analysis and evaluation
    2006 - 2007
  • Event Management Development institute
    PG Diploma in Event and Entertainment Marketing, Events
    2004 - 2005
  • KC College of Management Studies
    PG Diploma in Advertising and Public Relation, Marketing, Advertising, Media planning
    2003 - 2004
  • Mohanlal Sukhadia University
    BSc, PCB
    1996 - 1999

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