Performance Marketing Manager

• Apr 2023 - Present

Digital Manager, Digital & Technology

• Jun 2022 - Dec 2022

Key accounts: HUAWEI•Creating key account client branding strategies•Monitoring key account KPIs on a quarterly and annual basis, guiding the client•Determination and coordination of new product/service launch digital media strategies•Analyzing, interpreting, and presenting data to customers with analytical and monitoring tools•Management of all approval, report, and invoice processes by the key account client procedure•Coordination of key account client operation team•Leading and presenting periodic, quarterly, and annual digital strategy and trend presentations to customers•Presenting analysis and news about digital opportunities, innovations, and market competition to the customer, making suggestions Show less

Senior Executive, Digital & Technology

• Sep 2021 - Jun 2022

Key accounts: HUAWEI (shop.huawei.com e-commerce)•Key account client media planning, media buying, operation, management of invoice processes•Execution of key account campaign strategies on a monthly, quarterly and annual basis•Managing all operational processes of paid digital channels (Google Ads, Meta Ads, Yandex Ads, Twitter Ads, Tiktok Ads, RTB House, Criteo, programmatic and all 3rd party channels)•Managing, analyzing and optimizing DV360 programmatic campaigns•3rd party programmatic and IO media planning & buying, campaign management, tracking, reporting, analysis•Organizing regular optimization meetings with local and global account managers of the brand's paid channel platforms, conducting beta product and test operations•Advancement and follow-up of all processes, from the media plan brief to the opening of the PO, by the client's global standardizations•Monitoring the 3rd party channels campaign through the tool by the customer's global standardizations, reporting and analyzing the results to the client•Establishing key account client relations. And one-to-one communication with the relevant local and global client teams (analysis, content, creative, KOL, etc) when necessary on•Preparing and following up digital media plans on all agency & client ad technologies and tools (Symphony, Medplan, Adservers, Verification partners, etc).•Optimizing the approved product launch and always-on plans•Weekly, quarterly and periodic meetings with key account client Show less

Senior Performance Marketing Specialist

• Jun 2021 - Sep 2021

Key accounts: ELLE Shoes, TENA, Önlem, DURU Bulgur, Istanbul Chamber of Commerce, Istanbul Ticaret University, Kemal Tanca, Beyza, Joyful, Giovane Gentile•Elle Shoes: elleshoes.com e-commerce•TENA: Branding and lead generation digital marketing management. (Sweden-based global adult diapers brand)•Önlem: Turkey, Uzbekistan, Iraq, Azerbaijan branding and e-commerce digital marketing management. (Turkey-based baby and adult diapers brand.)•Joyful: Branding, market entry and launch period digital marketing management. (Pakten Global's diaper brand in the Moroccan market.)•Beyza: Turkey, Canada, America, UK e-commerce digital marketing management. (Turkey-based modest fashion brand.)•Duru Bulgur: durpazar.com e-commerce•Kemal Tanca: kemaltancaonline.com e-commerce Show less

Performance Marketing Specialist

• Aug 2020 - Jun 2021

• Planning SEM, social media ads, retargeting campaigns. • Measuring, tracking, reporting the performance of SEM, social media ads, retargeting ads.• Planning the distribution of advertising budgets on a campaign basis, daily tracking of the budget, the realization of optimizations. Managing the client budgets effectively.• Determining the campaign strategy within the framework of the brand target and marketing setup.• Managing junior members of the team and reporting to the head of the department.• Providing face-to-face and online training on behalf of the agency. providing training for team members.• Optimizing campaigns to meet weekly, monthly, and quarterly targets. Show less

Digital Marketing Trainer

• Dec 2020 - Aug 2021

MediaStore ve Ticimax iş birliği ile her ay düzenli olarak "Google Ads & Facebook Reklamcılığı" ve "E-Ticaret için Google'da Dijital Pazarlama Çözümleri" eğitimlerini gerçekleştirdim. MediaStore ve Ticimax iş birliği ile her ay düzenli olarak "Google Ads & Facebook Reklamcılığı" ve "E-Ticaret için Google'da Dijital Pazarlama Çözümleri" eğitimlerini gerçekleştirdim.

Digital Marketing Specialist

• Dec 2019 - Apr 2020

• Understanding customer demands, creating content according to these demands, periodic reporting of all used platforms to customer. • Addressing and reporting the possible issues to the customer, creating a solution path and implementing to overcome crisis during the process. • Support our employer and customer brand strategy in social media by implementing and managing LinkedIn, Instagram and Facebook accounts. • Define and keep track of the most important social media KPIs. • Creating, planning, and uploading Youtube content. • Managing, optimizing performance marketing channels such as Google AdWords, Facebook ads behalf of the customer. • To support building the marketing strategy with marketing and related departments. • Being responsible for communication with influencers and managing influencers campaign to increase brand awareness and brand equity. • Collaborate with the other agencies if needed. • Tracking of conversion and traffic by tools. • Set up and planning the advertising account. • Preparing a proposal report for new potential customers. Show less

Digital Marketing Asistant Specialist

• Nov 2017 - Sep 2018

•All digital advertising planning. •Managing Facebook and Instagram social media campaigns. •Managing Google Ads campaigns. •SEO and website content management. •Social media content management, weekly and monthly social media content plans. Conveying the content brief to the creative team. •Making digital strategy studies. Transfer of this strategy to all digital channels. •All digital advertising planning. •Managing Facebook and Instagram social media campaigns. •Managing Google Ads campaigns. •SEO and website content management. •Social media content management, weekly and monthly social media content plans. Conveying the content brief to the creative team. •Making digital strategy studies. Transfer of this strategy to all digital channels.

Digital Marketing Intern

• Nov 2015 - Jun 2016

Marketing And Business Development Intern

• Sep 2015 - Nov 2015