Experience

Science & Sunshine
• United Arab Emirates
• Advertising Services
• 1 - 100 Employee
• Multimedia Designer

  • May 2022 - Present


IMPACT BBDO

• Advertising Services
• 400 - 500 Employee

• Digital & Motion Designer

  • Apr 2019 - May 2022

  Handling all the Animatics video’s, In-mall video and editing of videos. Creating Digital HTML5 banners and social media for Etisalat, Smiles, Swype, ewallet etc. Responsible for all UI/UX design decision to create visually stimulating and esthetically interesting designs. Wireframed product work flow and articulated with high fidelity UI/UX designs for all platforms. Focused on Brand identity design & Animation for Etisalat. Continuously measured and optimized the user experience through a combination of quantitative and qualitative research methods.



Centric DXB

• Lead Digital Designer

  • May 2015 - Mar 2019

  I was a Lead designer in a team to create wireframes, user flows, designs and video animation for small to large-scale websites, apps and product video animation from scratch. Create pitch designs and video presentations for a new client as per the RFP provided. Communicated with a team of developers remotely to support and maintain ongoing projects. I was a Lead designer in a team to create wireframes, user flows, designs and video animation for small to large-scale websites, apps and product video animation from scratch. Create pitch designs and video presentations for a new client as per the RFP provided. Communicated with a team of developers remotely to support and maintain ongoing projects.



Flip Media

• Pakistan
• Advertising Services

• Digital Team leader

  • Apr 2010 - May 2015

  Started as a Team Head to handle a video & animation team for new and ongoing projects. Within a year, I shifted to the core design & animation team supporting on new client pitches while also working on different products for the remaining clients. I was also part of the overseas onsite project team in Qatar and Dubai working closely on the rebranding of a project in the Mena region.

• Digital Team Leader

  • Mar 2010 - May 2015


LRN
• Tunisia
• Retail
• Senior Designer

  • Oct 2005 - Apr 2010

Capria 3 Communication
• Senior Designer

  • Oct 2003 - Oct 2005

Informatic System - Dubai
• Designer and Animator

  • Oct 2002 - Oct 2003