Experience

Toymaster

• United Kingdom
• Retail
• 1 - 100 Employee

• Co-Founder & Head of Operations

  • Jun 2021 - Present

  • Developing company policies, processes & standards that aligns with overall strategies and monitor its adherence • Assisted the Company owners and Shareholders, setting up the business from creating the Trade license to managing daily operations • Shaping, developing and delivering digital first transformation for the organization as a whole. • Creating the annual budget plan, marketing channels and the sales plan. • Tracking operational costs toward maintaining profit margins • Responsible for formulating the overall plan of each e-commerce platform, Channel strategy and operation strategy • Forged strategic alliances with leading online platforms across the UAE – Amazon, Noon, Mumzworld among many others, and built the sales channel with Marketplace models • Forge long term partnerships with 7 of the largest local Toy brand distributors for the product supply • Helped the team list 3000+ products on the e-commerce marketplace • Worked on the Content creation, product optimization and product photography. • Managing a Media & Digital plan internally, as well as external partner resources to deliver on objectives in line with clear brand strategies. • Report on operational performance and suggest improvements to the Director and the shareholders. Show less



SAMACO TOY

• Saudi Arabia
• Wholesale
• 1 - 100 Employee

• Head - E-Commerce & Media Division

  • Feb 2019 - May 2021

  Heading E-Commerce and Media Division for Samaco Toys and First Group International for KSA & UAE Samaco - First Group International is one of the largest toys distribution co. in the Middle East representing the world's top brands like Intex, Battat, Maisto, Banzai, Educa and Fisher Price among many other new innovative toy brands. - Managing the all new E-COMMERCE department across UAE & KSA - Forged strategic alliances with leading online platforms across the Middle East– Souq/Amazon, Noon, TRU, Sprii, Mumzworld among many others, and built different sales channel with multiple models— direct sales (B2B), marketplace (B2C), omni-channel (O2O). - Forge long term partnerships with local brands to help promote Samaco & FGI across the GCC Region - Shaping, developing and delivering digital first transformation for the organization as a whole. Managing a Media & Digital team internally, as well as external partner resources to deliver on objectives in line with clear brand strategies. Develop/execute/evaluate marketing strategies and tactics to drive demonstrable revenue, share gains and customer/partner engagement - Plan & Implement a localized 3 year vision for TV media & digital campaigns in the Middle East Region with Spacetoon Arabic - Managing local media partner contracts & pitches - Analysis customer research, market conditions and competitor profiles in order to design effective marketing plans - Create and Manage the ATL & BTL Marketing Budgets, analyze and report on ROI and effectiveness of campaigns - Heading the creation and launch process for the company website and social media channels - Reporting to the CEO for quarterly developments across the divisions. Show less



Toy Triangle Co.

• • Jan 2018 - Jan 2019

  Managing the E-commerce business for Toy Triangle across UAE & KSA markets. • Drive sales growth and digital advancement with e-retailers by leading initiatives for Toy Triangle business at regional and national levels. • Managing strategic partnerships with Souq/Amazon, Mumzworld, Noon, Jollychic and other e-tailors across UAE & KSA region.• Plan, develop and execute activation calendar for e-commerce keeping retailers and e-retailers aligned with short-term and long-term marketing targets.• Managing the entire eCommerce operations cycle from sales to distribution.• Handling and maintaining the inventory for Back 2 Back order processing across various eCommerce channels.• Work with the marketing team and manage digital marketers to improve quality and traffic acquisition• Lead development and execution of customer business plans to achieve revenue target taking into account P&L, brand and customer objectives• Use customer sales data and market performance data to identify and develop business opportunities. Show less

• • Feb 2013 - Dec 2017

  Heading Online and Offline Media operations for MENA region• Head and manage the media plan for the organization to promote the products offered for children, which are aired on MBC 3, Cartoon Network ARABIA, Spacetoon & Canary TV• ATL campaign monitoring: Capturing the responses from the TV commercials and comparing the sales record which helps to forecast the future usage of the TV commercials for the promotion of the targeted products• Handling & Monitoring the social media campaigns through different digital media channels viz., Facebook, Twitter, Instagram, YouTube, etc.• Planning & Implementing various online campaigns across MENA region in collaboration with Cartoon Network, MBC, Spacetoon & Canary TV• Awarded ‘Best Digital Advertiser’ for 2014 by Cartoon Network Arabia• Managing the editorials & promotional campaigns in different magazines like Parent Plus, Time out Dubai, Barbie Magazine, Tom & Jerry Magazine, etc.• Handling all the PR activities for the MENA region• Successfully launched the company website in October 2013• Creating Annual Media Plan for all the acquired brands across the region• Monitoring & Maintaining the database & product updates on the company website. Show less



Easa Saleh Al Gurg Group

• United Arab Emirates
• International Trade and Development
• 700 & Above Employee

• Trainer & Marketing Analyst

  • Apr 2009 - Sep 2011

  Conducting individual & Group Training sessions for customers on the online procurement procedures, • Conducting In-House Training sessions on customer service and soft skills, • Converting all the existing & new customers into online purchasing from the conventional procurement procedures, • Developing sales promotion and merchandising strategies to ensure maximum market penetration • Organizing promotional campaigns/Exhibitions for a better penetration in the B2C segment, • Creating & Executing the marketing plan for the self-owned brands, • Recommend plans for liquidating old/non-moving stock. • Responsible for showroom display and merchandising Show less



Convergys India Pvt. Ltd

• India
• Business Consulting and Services

• Process Trainer & Quality Analyst

  • Nov 2004 - Jan 2009

  Handling two processes for Citibank (Sales and Technical Support Process) from the Quality perspective. • Conducting training for the agents on soft skills & Customer Interaction, • Conducting training workshops for the Accent & Quality trainers on interpersonal skills & personality Development, • Organizing and Conducting Communication & Quality Sessions for new hires. • Monitoring & Evaluating Calls and Providing Feedback to the Agents. • Preparing Service level agreement & Audit reports, • Organizing events & contests for Process improvement in terms of C-SAT & “Fun at work”. • Handling inbound calls, answering customer queries regarding their credit card accounts and assisting them with Citi, AT&T & their related websites. Show less



IDBI Bank

• Banking
• 700 & Above Employee

• Personal Financial Consultant & Product Trainer

  • Feb 2004 - Oct 2004

  • Representing Capital Market Division in Delhi & NCR and Dealing in Loans against securities, which include overdraft facility against shares, LIC Policy, and RBI Bonds. • Helping the new hires come up the learning curve by conducting training sessions. • Representing Capital Market Division in Delhi & NCR and Dealing in Loans against securities, which include overdraft facility against shares, LIC Policy, and RBI Bonds. • Helping the new hires come up the learning curve by conducting training sessions.



Big Fun Chewing Gum Ltd

• Senior Marketing Executive

  • Aug 2000 - Apr 2002

  • Branding of new products & Introducing new sampling schemes. • Regular follow-up and negotiations with the distributors. • Branding of new products & Introducing new sampling schemes. • Regular follow-up and negotiations with the distributors.