Marketing Manager

• May 2023 - Present

Intern: Global eCRM - Content & UX

• Apr 2022 - Oct 2022

● Responsible for identifying and approval of Global editorial content and social media master content and sharing with all key stakeholders ● Coordination and execution of key UX/UI platform improvements and coordinating with all stakeholders ● Analyzing and Reporting the performance of social media assets via Sprinklr and sharing with the Global team ● Responsible for coordinating the training and Upskilling 2022 at the Global level ● Responsible for identifying and approval of Global editorial content and social media master content and sharing with all key stakeholders ● Coordination and execution of key UX/UI platform improvements and coordinating with all stakeholders ● Analyzing and Reporting the performance of social media assets via Sprinklr and sharing with the Global team ● Responsible for coordinating the training and Upskilling 2022 at the Global level

Digital Marketing Specialist

• Jul 2018 - Aug 2021

1. Helped clients develop website portals and social media pages to promote businesses 2. Built, implemented and updated effective SEO strategies 3. Improved page content, keyword relevancy, and branding to achieve search engine optimisation goals 4. Identified target market and key segments through in-depth analysis of markets and related trends 5. Monitored online presence of company's brand to engage with users and strengthen customer relationships 6. Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement 7. Designed, implemented and monitored web pages and sites for continuous improvement 8. Analysed requirements and designed, developed and implemented software applications for multiple websites Show less

Digital Marketing Strategist

• Sep 2019 - Nov 2020

Responsible for planning, developing, implementing and managing the overall digital marketing strategy and campaigns that promote products and/or services (Social Media Marketing, Google Ads, SEO, Content Marketing, Email Marketing, and Copy writing). Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. Responsible for planning, developing, implementing and managing the overall digital marketing strategy and campaigns that promote products and/or services (Social Media Marketing, Google Ads, SEO, Content Marketing, Email Marketing, and Copy writing). Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Digital Marketing Analyst

• Feb 2019 - Sep 2019

1. Developed and implemented all Digital Marketing Strategies 2. Developed and monitored Facebook ads and Google ads 3. Developed paid client ads for use on diverse social media platforms, achieving average of users per ad 4. Maximised strategic approaches by keeping close eye on performance and making appropriate adjustments 5. Maintained continuous check on Orita-Sinclair social platforms and metrics, optimising and enhancing campaigns based on current trend data 6. Researched social media and online sources for industry trends 7. Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages 8. Built, implemented and updated effective SEO strategies Produced and submitted weekly reports outlining progress against KPI objectives Show less

Embedded Engineer

• May 2016 - May 2018

1. Gathered and defined customer requirements to develop clear specifications for creating well-organised project plans 2. Wrote code on ARM 7, Arduino, PIC16F876A, ESP8266 platform using Embedded C 3. Worked closely with software development and testing team members to design and develop robust solutions to meet client requirements for functionality, scalability and performance 4. Implemented Google Campaigns and SEO for various types of websites 5. Created eye catching and functional digital design concepts & websites across various platforms to strengthen company brand and identity 6. Collaborated with peers in other company departments including marketing and sales 7. Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit Show less