Co-Founder/Chief Strategy Officer

• Aug 2019 - Present

Lets Create! CONTENT | DATA | INFLUENCE Lets Create! CONTENT | DATA | INFLUENCE

Co-Founder, CEO

• Dec 2017 - Present

EVOLVE! MUSIC | EXPERIENCE | ENTERTAINMENT EVOLVE! MUSIC | EXPERIENCE | ENTERTAINMENT

Co-Founder/CMO

• Jun 2016 - Present

Accounts Lead - Traditional & New Media

• Nov 2015 - Nov 2017

Heading a diverse portfolio of clients from MNCs to medium local entreprises across FMCGs, Retail & Technology • Lead new business acquisitions for Maxus Pakistan and provide strategic planning support for existing clients • Cultivating and managing client relationships, aligning stakeholder priorities and delivering integrated media strategies • Negotiating strategic partnerships across traditional, non-traditional and digital media, ascertaining high value properties for clients • Developing data driven annual and campaign-wise media strategies for clients across multiple industries and measuring their effectiveness through KPI tracking Strategy, Planning, New Business Development, Client Management, Training Show less

Trainer - Google Partners Academy

• Sep 2016 - Apr 2017

Official Trainer under the Google Partners Academy programme for Pakistan Official Trainer under the Google Partners Academy programme for Pakistan

Manager Content & Activation Strategy

• Jul 2013 - Dec 2015

Focused on devising alternative advertising strategies for MNCs and large/medium local enterprises, ranging from FMCGs to Technology to Retail. • Production and Management of implementation recommendations for Client Partnerships, efficiently and innovatively in coordination with Offline, Digital and Buying Managers • Monitoring and Ensuring accomplishment of Client Partnership deals through relevant KPIs for campaign success • Stakeholder Management, including negotiation, consensus building and execution across client portfolio • Develop compelling and business focused media strategies driving up consumer awareness, sales and brand image scores Achievements: • Winner of Maxus Magnets 2016 for the “Most Magnetic use of Branded Content” for All Girls Band at Nescafe Basement Season IV • Winner of “Best Activation Strategy” at GroupM South East Asia New Me Awards 2015 for Nestle’s tea creamery Nestle Everyday • Winner of “Media Innovation Award” at PAS Awards 2014 for Nescafe Basement season II Show less

Event Design & Activation Strategy

• Apr 2012 - Jun 2013

• Account management and creative idea conceptualization for marketers & advertisers • Development of theme and event execution design, including budgeting and vendor management • Account management and creative idea conceptualization for marketers & advertisers • Development of theme and event execution design, including budgeting and vendor management

Career Advisor/Staff Trainer/Teacher

• Oct 2010 - Jun 2013

Trainer – School Managers Professional Development Programme / Career Advisor • Developed & delivered trainings for School Managers in line with their professional development needs • Provided career advice to high school students Trainer – School Managers Professional Development Programme / Career Advisor • Developed & delivered trainings for School Managers in line with their professional development needs • Provided career advice to high school students

Audit Associate

• Sep 2009 - Aug 2010

Assurance Assurance