Graduate Trainee - Marketing (Beverage)

• Aug 2023 - Present

Brand Specialist

• Mar 2023 - Aug 2023

Key of responsibilities: - Pioneered the Brand Guideline and Brand Strategy in Deck for increasing the brand of Kompas Gramedia Retaill & Publishing, Elex Media Komputindo, Quanta, and Ngaji Literasi. - Full-Handled the creation of Press Release of Elex Media Komputindo, Quanta, and Ngaji Literasi. - Conceptualized the visual design of Ngaji Literasi website for rebranding things. - Leading the 360 Social Media Marketing & Social Media Activation for 3 Brands of Kompas Gramedia Group(Elex Media, Ngaji Literasi, and Quanta Books). - Managed and handled the meeting with external parties who cooperating with Kompas Gramedia Group. Show less

Social Media Strategist, Copywriter, & Digital Marketing Strategist

• Jan 2023 - Aug 2023

Currently, i was full handling the client namely Wijaya Tour and Travel & GRHA Limbersa. As freelancer, here's my key of responsibilities: - As PIC of the client, i'll make sure their demands or revisions can be handled and finalized before the deadline had been setup before. - Increasing the brand awareness and position in social media. - Made the brief of contents on social media (Instagram, Facebook, Tiktok). - Developed the plan for marketing & brand strategist. Currently, i was full handling the client namely Wijaya Tour and Travel & GRHA Limbersa. As freelancer, here's my key of responsibilities: - As PIC of the client, i'll make sure their demands or revisions can be handled and finalized before the deadline had been setup before. - Increasing the brand awareness and position in social media. - Made the brief of contents on social media (Instagram, Facebook, Tiktok). - Developed the plan for marketing & brand strategist.

Digital Marketing Strategist Lead

• Jul 2022 - Mar 2023

Key of responsibilities:- Created the creative brief contents and content planning every week with the Digital Marketing Team and succeeded to make more than 350+ brief content.- Instructed the social media team and conducted weekly reports, research content, quality control for all of the content, and made a marketing deck for the collaborative project with the stakeholders (with total 2 partner on collaborated on our marketing deck).- Connected with the External relations department for partner content, product & UI/UX team for the copywriting website, and Visual design & Content writer team for making the content on social media. Show less

Digital Marketing Strategist

• May 2022 - Jul 2022

Key of Responsibilities:- Created the content brief for the content to be posted on social media (Instagram & Linkedin)- Do a research content, competitor research, and marketing idea research- Handled the Aksel Student Ambassador Program and made the marketing deck, content brief, and the daily activities for all of students.- Handled Aksel's CRM through email marketing to blast the product of Aksel to all of database.

Social Media Officer

• Aug 2022 - Feb 2023

Key of responsibilities: - Created brief content and content planning every week with the Social Media Team and succeeded to make 240+ brief content for 6 months. - Full-Handled the social media of Dekranasda Sumatera Selatan and CV.Awijaya and succeeded to gain 400+ followers for 6 months with 130,71% engagement rate on instagram. - Guided & Handled the PR Campaign’s planning for the client (Selcouth Coffee). - Managed the client for every request of client, managed the demand of client, and as Person In Charge to conduct meeting with client every week and do a monthly report for client. Show less

Marketing Team Leader of Brand and Marketing at AIESEC in Universitas Sriwijaya

• Feb 2022 - Feb 2023

Key Responsibilities:- Lead 2 members and 1 intern - Lead a marketing strategy of AIESEC in UNSRI's products- Full handling of all of the things about AIESEC in UNSRI's socmed and all of the contents that uploaded on social media - Make sure every single piece of content was fitting with AIESEC's brand before uploaded on social media- Quality controlling of content and marketing collateral of AIESEC in UNSRI- As a Marketing Leader for products in 3 cross-department (Engagement With AIESEC, Outgoing Exchange, and Incoming Exchange)- Lead all of the content about partners and make sure the content was fit AIESEC's Brand- Visualization growth for the content on instagram of AIESEC in UNSRI Show less

Organizing Committee Stakeholder Maintenance Youthnificant 4.0

• Oct 2021 - Jan 2022

Key Achievement : - Partnered with 9 company (PT.Paragon Technology and Innovation, Wardah, Finansialku, Lokalate, PayoPrint, Pergihaji.id, Pakekita, Aksel, Belajariah) to support event- Partnered with 2 community in Sumatera Selatan (Young on Top Palembang and Sumsel Startup Founder)- Succeed to get 2 speakers and 4 Mentor to support event

Digital Public Relations Intern

• Oct 2021 - Jan 2022

Key Achievement : - Created PR Campaign about SDGs Value and gained an engagement rate of 2,82% on Instagram- Noticed by Rayi Putra (RAN's Vocalist)- Awardee as Best Intern

Digital Marketing - KOL

• Nov 2022 - Jan 2023

Key of responsibilities: - Executed for Listed 55+ Key Opinion Leader/Influencers per Week (Total Listed was 650+ KOL/Influencers) - Achieved & Connected for Dealing with 60+ KOL/Influencers - Maintained the end to end process of approaching and dealing with KOL/Influencers Key of responsibilities: - Executed for Listed 55+ Key Opinion Leader/Influencers per Week (Total Listed was 650+ KOL/Influencers) - Achieved & Connected for Dealing with 60+ KOL/Influencers - Maintained the end to end process of approaching and dealing with KOL/Influencers

Social Media and Public Relations Intern

• Feb 2022 - Jul 2022

Key of Responsibilities : - Operated for making content planning to upload on social media - Handled for making a every Content’s brief to be submitted to the design team - Collaborated on all of schools in Indonesia and all of student forum in Indonesia Key of Responsibilities : - Operated for making content planning to upload on social media - Handled for making a every Content’s brief to be submitted to the design team - Collaborated on all of schools in Indonesia and all of student forum in Indonesia

Public Relations Intern

• Jan 2022 - Jul 2022

Key Responsibilities: - Created PR Planning for making the campaign to utilize the Customer Loyalty Program and get 350+ new membership on website tolmakassar.com & NITA apps - Created communications program namely TOLVAGANZA to increase the product awareness of website tolmakassar.com & NITA Apps - Created Annual Report 2021 for PT Makassar Metro Network - PT Jalan Tol Seksi Empat as business unit of Nusantara Infrastructure - Made and handled to make a brief and draft of some design as public communications, such as CSR design, social media, and made a press release. - Created and handled to made a term & conditions of TOLVAGANZA to overcome and minimize the fraud while this program was running Show less

Digital Marketing Manager

• Nov 2021 - Feb 2022

Key Achievement : - Gained 300+ Followers on Linkedin and 2000+ on Instagram - Managed 3 staff, controlled marketing strategy, and executed marketing strategy - Made brief content and copy for attraction, video coming soon, video teaser, main post, and landing page - Gained 1000+ unique persona leads and 2000+ non-unique persona leads - Succeeded conversion leads to 500+ unique persona and made a new community in telegram with 500+ unique persona - Gained 700+ unique visitors on Linkedin and 27000+ for total reach on Linkedin (December 2021) Show less

Marketing And Public Relations Intern

• Aug 2021 - Feb 2022

Pilih Jurusan is a startup company that provides career consulting with mentoring 1 on 1 methods guidance services that can be reached by all students in Indonesia. I was selected as a Marketing - Public Relations Intern at Pilih Jurusan Through Kampus Merdeka - Magang Bersertifikat Studi Independen Program Batch #1. Key Responsibilities and Achievement: - Created stakeholders mapping for branding in B2B and B2C - Made a local campaign for the Sumatera Selatan campaign ( #KITOPACAK ) to increase brand awareness in the Sumatera Selatan region - Succeed to get 2 Community Partnership that has a big branding in Sumatera Selatan - Succeed to get five Local Media partners to support our local campaign. - Succeed to approach and get the Head of Education Officer in Sumatera Selatan to support our Local Campaign and Our Event (B2B) - Succeed gain 2.500+ Followers on Instagram in less than 3 months - Got 556 Leads to attend in Local event for Sumatera Selatan Region - Made Key Communications to increase brand awareness in Sumatera Selatan (#KITOPACAK) Show less

Digital Marketing Intern

• Oct 2021 - Jan 2022

Key Achievement: - Gained 5000+ Followers on Instagram - Succeeded to get 40.000+ reach on Linkedin - Managed 50+ content and controlled guideline content before upload in social media - Managed marketing campaign on Linkedin and managed 5 student ambassador on Linkedin - Made brief content and copy for attraction, interest content, sofselling and hardsell content,video coming soon, video teaser, and flyer event. Key Achievement: - Gained 5000+ Followers on Instagram - Succeeded to get 40.000+ reach on Linkedin - Managed 50+ content and controlled guideline content before upload in social media - Managed marketing campaign on Linkedin and managed 5 student ambassador on Linkedin - Made brief content and copy for attraction, interest content, sofselling and hardsell content,video coming soon, video teaser, and flyer event.

Head of Research and Strategy Division

• Jul 2021 - Jan 2022

As a Head of Research and Strategy Division, i created interesting content about current and past issues to be published as reading material and references for students on Instagram and medium.com. Key Responsibilities : - Created four content of #FLASHBACK on Instagram - Published two articles about currently issue on Medium.com - Created one event namely KOMDIS (HIMAKOM DISCUSSION) about Cancel Culture. KOMDIS is an event that we held as a platform to disscus about current issue for students of Universitas Sriwijaya and gain 150+ attendees Show less

Copywriter

• Oct 2021 - Dec 2021

Mhysa Learning is an educational platform based-on startup that aims to improve the hard-skills of young people needed in future jobs to achieve career success. Mhysa Learning connects the less experienced with the more experienced through peer-to-peer learning methods. Key Responsibilities : - Succeed to make 20+ Caption in Instagram with copywriting formula - Succeed to make 5+ Caption in Linkedin with copywriting formula Mhysa Learning is an educational platform based-on startup that aims to improve the hard-skills of young people needed in future jobs to achieve career success. Mhysa Learning connects the less experienced with the more experienced through peer-to-peer learning methods. Key Responsibilities : - Succeed to make 20+ Caption in Instagram with copywriting formula - Succeed to make 5+ Caption in Linkedin with copywriting formula

Public Relations Intern

• Oct 2021 - Dec 2021

Here I participated in program held by the Imogen Communication Institute, namely the Studi Merdeka program through the zoom meet online platform. Key Achievement : - Awarded as Best of the best Studi Merdeka Batch 4 - Awarded as the best PR Press Release - Awarded as the best PR Campaign Here I participated in program held by the Imogen Communication Institute, namely the Studi Merdeka program through the zoom meet online platform. Key Achievement : - Awarded as Best of the best Studi Merdeka Batch 4 - Awarded as the best PR Press Release - Awarded as the best PR Campaign

AIESEC Future Leaders (AFL) Member

• Aug 2021 - Dec 2021

AIESEC Future Leaders (AFL) by AIESEC in SRIWIJAYA UNIVERSITY as a forum for youth to prepare for future planning and also become leaders for themselves and their social life in the future. AIESEC Future Leaders is designed to encourage youth to take charge and engage in a community that will be guided by coaches and speakers on their journey through AIESEC Future Leaders. AIESEC Future Leaders (AFL) by AIESEC in SRIWIJAYA UNIVERSITY as a forum for youth to prepare for future planning and also become leaders for themselves and their social life in the future. AIESEC Future Leaders is designed to encourage youth to take charge and engage in a community that will be guided by coaches and speakers on their journey through AIESEC Future Leaders.

Manager of Sponsorship

• Aug 2021 - Dec 2021

The Hult Prize is an annual international competition that challenges thousands of students from universities around the world to find the best solutions to the world's social problems. Key Responsibilities : - Researched about our value and company's value before approach them. - Listed company that have a big potential to support our event. - Negotiated with stakeholders about our offering and our demanding. - Succeed to get two company to support our Pre-Event. The Hult Prize is an annual international competition that challenges thousands of students from universities around the world to find the best solutions to the world's social problems. Key Responsibilities : - Researched about our value and company's value before approach them. - Listed company that have a big potential to support our event. - Negotiated with stakeholders about our offering and our demanding. - Succeed to get two company to support our Pre-Event.