Director of Operations

• Jul 2016 - Present

Responsibilities: - Data Analysis: Closely monitoring sale trends, identifying best/worst sellers & suggesting new products based on sales data, market research & employee recommendations - Inventory Audits: Monthly/Quarterly inventory audits to identify any inventory losses followed by year end reporting of the same - Internal Communication: Responsible for communicating with all store managers, district managers & franchisees about events, sales, operational updates, new products & pricing, policy updates etc. - Inventory Management & Pricing: Setting prices for new products, preparing inventory summary, shortlisting new products to be introduced & items to be discontinued - Advertising & Promotions: Setting up and managing Google & Facebook Ads, assisting the marketing department in designing seasonal sales campaigns based on the operational analysis & insights - Assisting in the launch of new retail outlets - Managing & monitoring the POS system for all stores - Overseeing the merchandise returns from stores! Show less

Business Partner

• Oct 2017 - Present

Global Marketing Executive

• Mar 2014 - Jul 2016

- Assisting in the preparation of annual marketing plan - Managing the online presence of corporate brand including website & social media channels - Maintaining a centralized repository of sales support & marketing collateral used for business development and marketing - Using Salesforce.com as the primary CRM tool for sales pipeline analysis & forecasting - Reaching out to prospective clients via phone/e-mail - Exploring new markets & new technologies for the overall growth of the business - Developing & updating marketing collateral - Supporting business development activities such as responding to RFPs/RFIs/RFQs - Monitoring competition and industry watch across various industry verticals Show less

Account Manager

• May 2013 - Nov 2013

Major tasks performed include: - Project Management for Procter & Gamble and Philip Morris Pakistan Limited - Project planning - Costing and budget allocations - Preparing project papers to facilitate field teams - Constant coordination with regional field teams for flawless execution - Presentations for monthly review meetings - Quality Assurance visits - Providing training refreshers & continuous improvement in execution during QA visits - Reporting and performance analysis Show less

Account Manager

• Dec 2012 - May 2013

- Managing projects from the stages of brief arrival till successful project execution and completion - Responsible for the overall operations management - Developing budgets for campaigns and managing them throughout the execution - Handling day-to-day communication with the clients (briefing teams, follow-ups, meetings, activity reporting etc) - Ensuring smooth execution of the projects, in-time and accurate activity reporting and providing feedback & consumer insights to the clients - Dealing with vendors for project requirements and ensuring their timely delivery Clients Served: Shell Middle East, Coca-Cola, General Electric, Arla Foods Show less