Chief Marketing Officer

• Aug 2020 - Present

Vice President Marketing

• May 2019 - Aug 2020

Restructuring Marketing team in to Zones led by Business Development Heads for ease of operation and transparency in performance.Reduced Inter-departmental friction/politics with an aim to enhance exports and a belief in mutual growth as a team which believes in working in a collaborative environment.Designed, Implemented and Managed marketing budget.Added professional innovation and product development division.Added additional sales for additional capacity available and supported the supply chain management division.Spear headed business development in USA both for Retail and Hospitality segments.Upgraded and trained managers and gave them foreign exposure.Paved the way to smooth transition of empowerment from old management to new management.Facilitated and groomed new Executive Director Business Development Division for home textiles business as he was from Hosiery/Knits exports back ground.Facilitated HR department for new hiring, travel and contract review policies and helped them in hiring the right people at the right job.Introduced performance based appraisals.Improved customer service levels to Tchibo Stores Germany, Next Stores UK, Princess Gruppen Norway, J Rosenthal and Turner Bianca

Director of Sales and Marketing

• Feb 2017 - Apr 2019

Head of Institutional Sheeting Division and responsible for business development in emerging markets like Scandinavia, Europe , Australia, Brazil, South Africa and Far East Head of Institutional Sheeting Division and responsible for business development in emerging markets like Scandinavia, Europe , Australia, Brazil, South Africa and Far East

Director Marketing

• Nov 2015 - Feb 2017

Head of Institutional Textiles Business Division with additional responsibility to develop Australia, South Africa and Europe. Head of Institutional Textiles Business Division with additional responsibility to develop Australia, South Africa and Europe.

Chief Operating Officer, Home Textiles

• Oct 2012 - Nov 2015

Managing marketing, merchandising, product development, made ups operations, production planning and future expansions in made ups division production capacity by building a state of the art cut and sew factory at Korangi Creek National Industrial Park Karachi. Managing marketing, merchandising, product development, made ups operations, production planning and future expansions in made ups division production capacity by building a state of the art cut and sew factory at Korangi Creek National Industrial Park Karachi.

General Manager Merchandising

• Oct 2010 - Oct 2012

Head of Bed Linen Sourcing. Responsible for Re-structuring the merchandising team, training, new markets development, team expansion and resource and cost management. Head of Bed Linen Sourcing. Responsible for Re-structuring the merchandising team, training, new markets development, team expansion and resource and cost management.

General Manager Merchandising

• Mar 2009 - Oct 2010

Head of License Bedding Division and Hospitality Sheeting Division, managed Character World UK Limited business after organizing successful joint venture of them with Texlynx. Brought brands like Disney, Fox Movies, Lucas Films, Bench, Paul Frank, Disney Pixar etc through Character World. Head of License Bedding Division and Hospitality Sheeting Division, managed Character World UK Limited business after organizing successful joint venture of them with Texlynx. Brought brands like Disney, Fox Movies, Lucas Films, Bench, Paul Frank, Disney Pixar etc through Character World.

Marketing Head

• 2005 - 2008

Re-structuring of marketing and made ups operations team, headed marketing, production planning, Shipping and merchandising departments. Cost controls implementation in production, product development, new markets development, training of senior and Junior managers, foreign marketing trips management for the managers, independent marketing zones development. Implementation of performance based appraisals and special rewards Scheme for talented employees. Re-structuring of marketing and made ups operations team, headed marketing, production planning, Shipping and merchandising departments. Cost controls implementation in production, product development, new markets development, training of senior and Junior managers, foreign marketing trips management for the managers, independent marketing zones development. Implementation of performance based appraisals and special rewards Scheme for talented employees.

Senior Manager Marketing

• 2001 - 2004

Head of Europe and Australia Division, responsible for Junior management training, worked on company's profile and image making through coporate profile DVDs and brochures. Training managers to eventually look after their respective Zones independently, worked with CEO on team building and developing a professional team spirit. Developed higher end bedding and Curtains in Jacquards and higher thread count fabrics. International fair arrangements management. New markets development, revival of lost business in Australia and U.K

Manager Marketing

• 1995 - 2002

Started my career in Textiles as a management trainee at Kohinoor and what ever I have achieved in my professional career is because of the training given to me at Kohinoor and cause of the visionary leadership of Mian Taufique Saigol, The CEO and managing Director of the company and great marketing head Mr. Amer J. Faruqi.Looked after U.K, Australia, South Africa and Scandinavian markets and developed business with extensive foreign travelling and customer service for orders planning, execution, and follow up.