Muhammad Usman
Digital Marketing Analyst - Remote at Enspire for Enterprise- Claim this Profile
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Bio
Trent Lin
Muhammad is a subject matter expert in SEO and paid search, and we are delighted to have him as a valuable addition to our team.
Trent Lin
Muhammad is a subject matter expert in SEO and paid search, and we are delighted to have him as a valuable addition to our team.
Trent Lin
Muhammad is a subject matter expert in SEO and paid search, and we are delighted to have him as a valuable addition to our team.
Trent Lin
Muhammad is a subject matter expert in SEO and paid search, and we are delighted to have him as a valuable addition to our team.
Credentials
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Go-To-Market: MBA Asia Virtual Experience Program
ForageJun, 2021- Sep, 2024 -
Microsoft Certified Data Analyst Associate with Power BI
UdemyJul, 2020- Sep, 2024 -
SEO Manager Certification
Blue Array SEOJun, 2020- Sep, 2024 -
Analytics & Data Specialist
DigitalMarketerMar, 2020- Sep, 2024 -
Content Marketing Specialist
DigitalMarketerMar, 2020- Sep, 2024 -
Customer Value Optimization Specialist
DigitalMarketerMar, 2020- Sep, 2024 -
Google Web Designer Basics
Google Digital Academy (Skillshop)Dec, 2019- Sep, 2024 -
Google My Business Basic
Google Digital Academy (Skillshop)Sep, 2019- Sep, 2024 -
The Fundamentals of Digital Marketing
Google Digital GarageMay, 2019- Sep, 2024 -
Strategic Management Business Strategy from Wharton Competitive Advantage Certificate
edXMay, 2022- Sep, 2024 -
Google Ads Search Certification
Google Digital Academy (Skillshop)May, 2022- Sep, 2024 -
Google Analytics Certification GA4
Google Digital Academy (Skillshop)Apr, 2023- Sep, 2024 -
Email Marketing Certified
HubSpotDec, 2020- Sep, 2024 -
Google Analytics Individual Qualification
GoogleDec, 2019- Sep, 2024 -
Google Ads Fundamentals
GoogleSep, 2019- Sep, 2024
Experience
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Enspire for Enterprise
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United States
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Advertising Services
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1 - 100 Employee
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Digital Marketing Analyst - Remote
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Mar 2021 - Present
▪ Manage PPC campaigns for franchises + SME clients in USA & Canada marketplace. ▪ Develop Launch new G-Ads, Ms-Ads& FB/Insta campaigns. ▪ Manage bid strategy & bid amount to generate leads under target CAC/CPL. ▪ Proactively carry Performance Management for assigned book of business to maximize ROAS. ▪ Analyze Ad parameters and carry improvement steps for Underperformers. ▪ Pull and present weekly performance data to upper management. ▪ Analyze Ad parameters and carry improvement steps for Underperformers. ▪ Process necessaries to Lift G-Ads/Ms-Ads restrictions or make changes as new updates come. ▪ Develop Strategies for Special events/Promotions and carry Budget Recommendations based on expected performance. ▪ Scale campaigns based on Customer insights through Data Analytics. ▪ Weekly Hurdle with Performance Team to discuss deliverables, problems, and insights. Show less
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Contour Software
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Pakistan
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IT Services and IT Consulting
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700 & Above Employee
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Performance Management Specialist
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Mar 2021 - Present
Working with Performance Team for US Digital Agency Enspire for Enterprise and performing the below job duties: ▪ Manage PPC campaigns for franchises + SME clients in USA & Canada marketplace. ▪ Develop Launch new G-Ads, Ms-Ads& FB/Insta campaigns. ▪ Manage bid strategy & bid amount to generate leads under target CAC/CPL. ▪ Proactively carry Performance Management for assigned book of business to maximize ROAS. ▪ Analyze Ad parameters and carry improvement steps for Underperformers. ▪ Pull and present weekly performance data to upper management. ▪ Analyze Ad parameters and carry improvement steps for Underperformers. ▪ Process necessaries to Lift G-Ads/Ms-Ads restrictions or make changes as new updates come. ▪ Develop Strategies for Special events/Promotions and carry Budget Recommendations based on expected performance. ▪ Scale campaigns based on Customer insights through Data Analytics. ▪ Weekly Hurdle with Performance Team to discuss deliverables, problems, and insights. Show less
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Digital Marketing Executive
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Jan 2018 - Mar 2021
▪ Audited businesses to understand the business offering and market landscape. ▪ Analyzed national & international markets by developing customer persona and competitor analysis. ▪ Developed strategy for targeting international markets other than US/UK. ▪ Developed website information architecture and focus keywords to maximize link equity transfer. ▪ Audited site for improper URL structure issues, Broken links, and Old content optimization. ▪ Implemented Schema Markup for Zero position optimization and rich results. ▪ Published tags to track customized events for a better understanding of the user. ▪ Ran A/B Tests, Multivariate, etc. through G-Optimize to see what works better for us ▪ Developed, managed & optimized PPC campaigns for G-Ads, LinkedIn Ads & Ms-Ads for Lead generation. ▪ Social media management for Facebook, LinkedIn, and also GoogleMyBusiness. ▪ Used Hubspot for Email Marketing automation. ▪ Developed customized Google Data Studio dashboard for easy/visualized reporting. ▪ Established and accomplished Quarterly SMART goals digital marketing team. Show less
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Ziggurat
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Iran
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Wholesale Import and Export
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1 - 100 Employee
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Digital Marketing Intern - Remote
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Jul 2020 - Sep 2020
▪ Researched & Developed list of Business-related keywords to target. ▪ Trained content writers on how to optimize content for SEO (Zoom). ▪ Worked with dev team (Slack + Jira) on blog page development. ▪ Researched & Developed list of Business-related keywords to target. ▪ Trained content writers on how to optimize content for SEO (Zoom). ▪ Worked with dev team (Slack + Jira) on blog page development.
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Search Engine Optimization Analyst & Digital Marketer
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Jul 2017 - Dec 2017
▪ Achieved 100 quality scores in google SEO audit by doing On-Page SEO. ▪ Carried Local SEO through Google My Business listing. ▪ Decreased Avg. Bounced rate by 16% & Improved conversion rate by 13%. ▪ Copywrote & Ran Google Search Ads to successfully achieve brand awareness goals. ▪ Out Reached and On-Boarded Influencers to release their official Merch. ▪ Designed Emails & Automated Email Marketing campaigns (MailChimp) resulting in 197.2 % ROI. ▪ Launched Official Merch of Influencers under Affiliate Marketing program Show less
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Education
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2017 - 2020
University of Engineering and Technology, Lahore
Master of Business Administration - MBA, Marketing -
2012 - 2016
University of Engineering and Technology, Lahore
Bachelor of Engineering - BE, Electrical and Electronics Engineering -
2010 - 2012
Government College University (GCU), Lahore
High School Diploma, Pre-Engineering
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