Muhammad Usama Khan

Strategy and Insights Marketing Manager at Solutions 8
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • English Full professional proficiency
  • Urdu Native or bilingual proficiency
  • Punjabi Native or bilingual proficiency
  • Hindi Native or bilingual proficiency

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Bio

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5.0

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Yusuf Can Kazancıoğlu

There are several things that make Usama great at marketing. He combines his intelligence with a unique approach to interpreting data which helps him make calculated decisions instead of just reacting. He will patiently wait to see the bigger picture and come up with an innovative solution when he firmly believes he sees the full picture. Combining it with his uncompromising work ethic, he will consistently deliver results. To top it off, he also happens to possess great leadership skills. It's no wonder three members of his team ended up in leadership positions of other departments. Overall, it wouldn't be hyperbole to call Usama a maverick that every team would dream of having.

Santosh K.

Usama is a great marketer, knows Google Ads exceptionally well, is a great leader, and a great human being. A strategic thinker he always comes up with innovative ideas and helps everyone around him level up, and therefore he would undoubtedly be a great asset to any organization. I have thoroughly enjoyed working with him at Solutions 8 and I would highly recommend him!!

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Strategy and Insights Marketing Manager
      • Dec 2021 - Present

      - Lead a cross-functional team of 6 Google Ads specialists and 4 client managers to a 25% efficiency improvement by educating them on all aspects of marketing. - Spend over $1.3 million/month across 40+ clients (B2B and B2C) and grew client business on average 10% QoQ using Google Ads various marketing channels (Shopping, Search, Display, Video, and Performance Max campaigns) - Built trusted-advisor relationships with C-level executives and defined strategies and tactics to influence them to drive business growth. - Conducted consulting calls to define strategy and tactics that align to deliver customer business outcomes. - Created YouTube content to educate the public on the best approaches to Google Ads for different industries and situations.

    • Canada
    • Higher Education
    • 700 & Above Employee
    • Graduate Researcher | Software Engineer | Medical Image Analysis
      • Apr 2018 - Jul 2021

      - Develop and implement a strategy to easily store, locate and access imaging data to facilitate advanced image analysis- Designed and implemented a Diffusion Tensor Imaging pipeline for the lab, using various image processing techniques to process large clinical data sets that increased efficiency by 17%.- Segmented out region of interest using FLAIR generated masks and registered them to the DTI space using non-linear registration.- Compile, visualize, and analyze data using statistical methods in Python, MATLAB, and associated libraries.- Selected features to extract and analyze to show DTI biomarker correlation to FLAIR, cognition, and Dementia- Showed correlation of up to 86% between DTI and FLAIR imaging volumes by directly comparing DTI and FLAIR features to one another and validating using statistical test (Pearson/Spearman correlation) and plots- Showed statistical difference of up to 78% between DTI imaging features and different forms of Dementia by using different statistic tests (t-test) and plots (boxplots)Knowledge of the following scientific imaging formats: DICOM, .img/.hdr, NIFTI, Bruker MRI, MNC, MNC2, .mat

    • Teaching Assistant
      • Sep 2018 - Apr 2020

      - Supervised weekly labs/tutorials, addressed students’ questions, and assisted in classroom activities. Other duties include grading tests and exams, holding office hours, and monitoring the online discussion board.- Assisted with experiments by logging details and setting up lab equipment and guiding the development and training of new teaching assistants. - Responsible for multiple engineering courses that include Biomedical Signal Analysis, Human-Computer Interaction, Signals and Systems 1, Signals and Systems 2

    • Canada
    • Telecommunications
    • 700 & Above Employee
    • Field Technician
      • May 2017 - Aug 2017

      - Installation, maintenance, and repair for fibre and copper-based telecommunication products and services. - Troubleshoot telecommunications systems using Networking equipment to restore services. - Supporting the integration of equipment with other equipment vendors. - Provide technical manufacturing process support to improve safety, quality, cost, and efficiency. - Troubleshooting manufacturing equipment, analyzing maintenance problems and equipment failure - Managed a team of 7 field technicians to provide emergency services for service disruption. - Troubleshooting experience with Mechanical and Electro-Mechanical Systems

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Brand Ambassador
      • Jun 2016 - Aug 2017

Education

  • Ryerson University
    Master of Applied Science (M.A.Sc.), Computer and Electrical Engineering
    2018 - 2021
  • Ryerson University
    Bachelor of Engineering (B.Eng.), Biomedical/Medical Engineering
    2014 - 2018

Community

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