Experience

Kaybees
• Pakistan
• Restaurants
• 1 - 100 Employee
• Marketing - Brand Manager

  • Feb 2023 - Present


Wah! Brands

• Pakistan
• Restaurants
• 1 - 100 Employee

• Assistant Marketing Manager

  • Dec 2021 - Feb 2023

  * Restructured the entire Marketing Dept. * Made SOP's and new Brand Guidelines * Revamped all the brands and made company profitable within 4 months. * Spearheaded the entire department solely and added value to the team by implementing swift procedures for easy onground executions. QSR Brands: Chachajee China Grill Pizza Nation Hey Pita TAO - Pan Asian Vintage * Restructured the entire Marketing Dept. * Made SOP's and new Brand Guidelines * Revamped all the brands and made company profitable within 4 months. * Spearheaded the entire department solely and added value to the team by implementing swift procedures for easy onground executions. QSR Brands: Chachajee China Grill Pizza Nation Hey Pita TAO - Pan Asian Vintage



Property Network

• Real Estate
• 1 - 100 Employee

• Property Advisor

  • Jun 2021 - Dec 2021

   Generating Leads.  Meeting or exceeding Sales goals.  Delivering Sales Pitch through different mediums.  Site Roster visits.  Giving Sales Presentations to a range of prospective clients.  Pushed Meeting Deadlines.  Closing Deals.  Ensuring compliance of standards.  Generating Leads.  Meeting or exceeding Sales goals.  Delivering Sales Pitch through different mediums.  Site Roster visits.  Giving Sales Presentations to a range of prospective clients.  Pushed Meeting Deadlines.  Closing Deals.  Ensuring compliance of standards.



Pakistan Dairy Products - IGLOO Pakistan

• Brand Executive ATL

  • Jan 2020 - Feb 2021

   Planning Direct and digital campaigns for Radio, TV, Internet and Social Media for mass communication.  Managing Online and Offline creative creations  Managing Packaging creation using the insights from surveys.  Product Development  Analysis on the basis of tools and other mediums for data driven and result oriented future strategies.  Developing Brand Calendar and Brand strategy for better and timely execution of campaigns.  Handling agencies for all Brands of Pakistan Dairy Products.  Submitting presentations to the higher management for the execution of ATL and digital channels inclusive of OOH as well.  Monitoring ongoing campaigns with timely coordination and followups with the agencies for result oriented execution.  Creating an OMNI channel for the brands to develop their presence in the minds of the consumers.  Managing strategic alliance of food chain through Careem delivery app for IGLOO, Homemade, Dipshop, The Chocolate Factory and Scoopy.  Managing partnership with BOGO to strengthen sales and digital visibility through different offers.  Managing partnership with Vouch 365 to strengthen sales and digital visibility through different offers. Managing partnership with Daraz Mall to strengthen sales and digital visibility through different offers. Show less



Izmir Beauty (pvt) ltd

• Marketing Manager

  • May 2019 - Dec 2019

   Online Boosting on Facebook & Instagram.  Making planograms for Marketing activities and sales tactics.  Making strategies for future market growth and expansion of business with brand building activities.  Category assortment & Category Management  Assigning themes for shelf planning, Kiosk building and different POSM materials.  Planning, staffing & managing ISP's  Creating an OMNI channel for online and offline sales.  Online Boosting on Facebook & Instagram.  Making planograms for Marketing activities and sales tactics.  Making strategies for future market growth and expansion of business with brand building activities.  Category assortment & Category Management  Assigning themes for shelf planning, Kiosk building and different POSM materials.  Planning, staffing & managing ISP's  Creating an OMNI channel for online and offline sales.



Zameen.com

• Pakistan
• Real Estate
• 700 & Above Employee

• Business Development Executive

  • Jan 2019 - Apr 2019

   Generating Leads.  Meeting or exceeding Sales goals.  Delivering Sales Pitch through different mediums.  Site Roster visits.  Giving Sales Presentations to a range of prospective clients.  Pushed Meeting Deadlines.  Closing Deals.  Efficient usage of Project Stealth and Propforce software  Ensuring compliance of standards.  Generating Leads.  Meeting or exceeding Sales goals.  Delivering Sales Pitch through different mediums.  Site Roster visits.  Giving Sales Presentations to a range of prospective clients.  Pushed Meeting Deadlines.  Closing Deals.  Efficient usage of Project Stealth and Propforce software  Ensuring compliance of standards.



Premier Group

• United Kingdom
• Motor Vehicle Manufacturing

• Marketing Management Trainee - B2B - E-Commerce

  • Aug 2018 - Nov 2018

   Designing and editing SKU Images for product uploading on B2B Website.  Managing On-Going Photo Shoots in Studio for different products on daily basis.  Designing artwork of banners for companies advertising on ATL platforms.  Content writing for products, its features and its uses in various sectors.  Designing and editing SKU Images for product uploading on B2B Website.  Managing On-Going Photo Shoots in Studio for different products on daily basis.  Designing artwork of banners for companies advertising on ATL platforms.  Content writing for products, its features and its uses in various sectors.