Experience

7Vals

• Pakistan
• IT Services and IT Consulting
• 1 - 100 Employee

• Brand Manager

  • Nov 2022 - Present

  Develop and Implement Brand Strategy Brand Positioning Content Creation Employer Branding Partner and Customer Engagement Develop and Implement Brand Strategy Brand Positioning Content Creation Employer Branding Partner and Customer Engagement



Creative Bugs

• Pakistan
• Advertising Services
• 1 - 100 Employee

• Business Director

  • Sep 2021 - Jul 2022

  Establish effective goals, sales targets, and policies that will benefit the organization and increase revenue. Working with departmental heads to outline procedures that will meet growth objectives. Managing a team of 25-37 employees at one time. Build and maintain relationships with existing and prospective clients to encourage good business relations and networking for future contract opportunities. Analyze financial statements and audit summaries to oversee the organization’s financial and budgetary activities, make recommendations for improvement and see where the company is failing and succeeding in terms of revenue. Responsible for finding ways to cut costs and improve financial performance. Through finding a more efficient system for different departments or looking at policies to find ways to cut back on expenditure. Negotiate with suppliers and clients to determine the best deal for the company. Managing sales and work out the best way to market the organizations goods or services to new clients. Show less



Creative Bugs

• Pakistan
• Advertising Services
• 1 - 100 Employee

• Client Servicing Head

  • Feb 2020 - Jun 2021

  TotalEnergies, Bata Pakistan Limited The Entertainer, NOMAD, Springs, Avenue 9, Design Your Behavior, Pakistan Tobacco Company, SAMSUNG, Peek Freans, BOHAT AALA CLC, LENZ School, and Eighteen. • Leading strategic planning and placement with a focus on retaining businesses and bringing in new clients. - Adding value, providing business solutions and new revenue streams. • Expert in growth hacking and working with the team to provide functional and emotional communication solutions.• Pitching, locking and delivering projects in the finalized scope and budget. • Crisis management, monitoring day-to-day activities; identifying opportunities for new business and growth. Show less

• Accounts Lead | TotalEnergies

  • Nov 2018 - Feb 2020

  • Developed a trusted relationship with the client.• Acquired a thorough understanding of key customer needs and requirements.• Expanded the relationship with existing customers by continuously proposing solutions to meet their objectives.• Ensured the correct products and services are delivered to customers in a timely manner.• Served as the link of communication between key customers and internal teams.• Resolved any issues and problems faced by customers and dealt with complaints to maintain trust.• Played an integral part in generating new sales that will turn into long-lasting relationships.• Prepared regular reports of progress and forecasts to internal and external stakeholders using key account metrics. Show less



Careem

• United Arab Emirates
• Software Development
• 700 & Above Employee

• Lead - Country Team

  • Nov 2017 - Oct 2018

  • Devised strategies to ensure authentic avenues and channels for in-ride and off-ride support to captains.• Improving structure for automated system-based tracking of AHT, AWT, TAT, and resolution rate.• Coordinated with the global head-office and regional head-office to ensure timely deliverables.• Introduced SOPs and SLAs for payments and captain support.

• Fleet Quality – Experience

  • Feb 2017 - Nov 2017

  • Devised strategies to build and automate channels for Quality Management of the fleet.• Supported movement to registration centers.• Launched Queue management mechanism for walk-in support.• Launched of Safety and Security hotline in Pakistan.• Pakistan’s largest captain appreciation event in Q2, 2017.• Initiated a digital support avenue, via Zendesk account (support.lahore@careem.com), for Lahore’s issues.• Transition of Quality & Queue management for supply offices to care. Show less



Design Bureau

• Islamabad

• Managing Director

  • Apr 2016 - Feb 2017

  Initiated with a team of 4 and increased it to a team of 20 within 6 months Introduced 2 more segments: Printing & Photography Increased the portfolio from 2 to 10 clients within 6 months Maintained a growth rate of 30% for the company Initiated with a team of 4 and increased it to a team of 20 within 6 months Introduced 2 more segments: Printing & Photography Increased the portfolio from 2 to 10 clients within 6 months Maintained a growth rate of 30% for the company



Hopscotch

• India
• Retail Apparel and Fashion
• 200 - 300 Employee

• Manager Ecommerce

  • Nov 2015 - Apr 2016

  Managed a team of 6 individuals In-depth analysis of all online marketing channels: Facebook, Pinterest, Instagram, Google ads & Adwords Planned and executed marketing strategies based on the previous data from previous sales, old marketing campaigns on Facebook and perfect audience Aligned online marketing campaigns: Google search engine marketing, Facebook advertisement with existing ATL and BTL campaigns Managed a team of 6 individuals In-depth analysis of all online marketing channels: Facebook, Pinterest, Instagram, Google ads & Adwords Planned and executed marketing strategies based on the previous data from previous sales, old marketing campaigns on Facebook and perfect audience Aligned online marketing campaigns: Google search engine marketing, Facebook advertisement with existing ATL and BTL campaigns



Shopistan

• Pakistan
• Technology, Information and Internet
• 1 - 100 Employee

• Digital Marketing Manager

  • Oct 2014 - Dec 2015

  Planning, launching and learning through marketing strategiesGenerating ROI with organic/paid growthdeveloping SEO/SEM strategiesNegotiating and liaising with third-party marketing agenciesPrepared reports for online marketing, for campaign metrics such as ROIMonitored and evaluated online ad performance

• Business Analyst

  • Aug 2014 - Oct 2014

  Reconciliation for all brandsPlanning and executing efficient operational procedures to reduce the order cycleDaily, Weekly and Monthly brand reports

• Customer service and operations associate

  • Jun 2014 - Aug 2014

  Customer Service & Operations Managed & maintained a team of 8 – 10 CS associates Resolved all customer issues & team issues Took inbound emails, calls, text messages and chat inquiries on daily basisProcessed order returns, coupons, exchanges and replacementsResolved all customer complaintsProvided customers with top level customer serviceTrained brands for improving their customer base Show less



Nishat Power Limited

• Internee

  • Jun 2013 - Jul 2013

  Understanding financial procedures Maintaining bank books Understanding the flow of organization Comprehending plant functionality and procedures from financial perspective Understanding financial procedures Maintaining bank books Understanding the flow of organization Comprehending plant functionality and procedures from financial perspective



Daily Leader

• Internee

  • Jul 2012 - Jul 2012

  Internee, maintained Bank Books, maintained General Ledger and maintained Cash Book Internee, maintained Bank Books, maintained General Ledger and maintained Cash Book