Experience

Sehat Kahani

• Pakistan
• Health and Human Services
• 100 - 200 Employee

• Marketing Lead

  • Oct 2022 - Present



Keenu

• Pakistan
• Financial Services
• 100 - 200 Employee

• Assistant Brand Manager Marketing

  • Jul 2017 - Jun 2018

  • Finalizing trade marketing budgets and options for Keenu Wallet’s acceptance and visibility to ensure maximum eyeballs and awareness.• Entered as exclusive payment partner for Karachi and Lahore Eat; responsibilities included: locking creatives and communication with creative agency, planning and execution of social media and PR with digital agency for social influencers and V-loggers, designing and execution of projects with activation agency including BAs training. Achieved all targets set by the top management.• Planned, developed and executed Cashback Week (Black Friday) which included 15 nationwide brands (retail + online). Campaign included OGA and digital branding, creative and communication planning, social media execution, merchant & internal team alignment (4,000+ customers signed up during the campaign).• Liaison with creative & digital agency (both) for development of communication, creatives, PR, social media management and strategic ways to onboard customers.• Managed PR with different V-loggers and social influencers to talk about Keenu Wallet.• Handling of outbound team; setting call targets to achieve desired goals and creating awareness about ongoing deals or product features.• Executed monthly tactical deals and promoted usage of new product features to ensure increasing signups.• Planned product road-map and aligned goals with concerned teams to smooth line work flow.• Developed and arranged merchant training manuals for sales team and for Keenu Wallet’s awareness, developed various tutorials (visual and audio) for better understanding of the proposition.• Designed & implemented a 360 pan Pakistan branding and marketing strategy for Keenu which included marketing collateral designing, development and execution.• Managed retail branding of more than 1,000 outlets across Pakistan.• Monitored & reported to departmental heads regarding effectiveness, implementation & review of strategies/campaigns. Show less

• Marketing Executive

  • Feb 2016 - Jun 2017

  • Conducted effective research & competitor scan to gauge market trends with the help of agency’s strategy team.• Executed nationwide campaigns and was responsible for locking creatives & campaign communication with agency, aligning internal teams, liaison with on boarded brands and acquiring customer base through OGAs, branding, social media marketing, community management, SMS marketing. These included:- Mother’s Day Campaign on top women fashion retail brands- Pakistan Day Campaign (local food chains)- Cinepax Cinema • Launched Keenu Wallet - 4th March’17 • Liaison with creative agency for development of communication, creatives and strategic ways to onboard customers.• Responsible for Keenu Wallet’s social media marketing, community management, SMS, email shots and weekly re-dressing of application’s features, deals and communication.• Planned, developed and implemented strategy on Keenu Wallet’s tactical deals and features to increase usage among closed loop group.• Formulated and executed several seasonal and occasional campaigns with banks for Keenu NetConnect; achieved 1,000+ transactions in just two campaigns.• Planned, implemented and launched Keenu’s corporate website & Keenu Wallet (web version) and its transition to iOS and Android App.• Managed white labeling projects of various local brands; activities included web layout designing, social media handling and branding activities. Show less



FedEx

• United States
• Freight and Package Transportation
• 700 & Above Employee

• Marketing Intern

  • Jul 2015 - Aug 2015



Shaukat Khanum Memorial Cancer Hospital and Research Centre

• Pakistan
• Hospitals and Health Care
• 700 & Above Employee

• Marketing Intern

  • Jun 2013 - Jul 2013