Experience

DWK Life Sciences
• United States
• Glass Product Manufacturing
• 200 - 300 Employee
• Regional Sales Manager SEA

  • Apr 2023 - Present


Epredia

• United States
• Biotechnology Research
• 500 - 600 Employee

• Regional Senior Sales & Application Leader SEA

  • Dec 2020 - Apr 2023

  •Responsible for all of the application, technical and product support for all countries in SEA and Mongolia, Laos and Cambodia. •Manage distribution (Dealer) network and work closely with the distributors to convert leads into purchase orders by educating them with the competitive advantage of our products and assist them with their needs to close the gap and close the deal.•Develops account specific strategies, executes tactically within assigned territory base on their instruments, reagents and consumables demand.•Provide product, application, technical support and liaise with the distributors to provide necessary support. Working with Distributors for big projects to increase win rate.• Provide support to regional business manager to drive territory expansion in Laos, Cambodia & Mongolia.•Work closely with regional business manager to drive sales promotion activities, marketing events and new product launched.•Drive global consumable focus including Gerhard Menzel Glass business as parts of consumables portfolio.•Regular customer meetings and clinical promotion hand in hand with the regional business manager. Identification and development long term relationship with KOL from pathology crossing SEA.•Manage Sales funnels using SFDC (Malaysia), and updates database regularly as a part of thorough territory management.• Improve Epredia Brand awareness by frequent training and presentations on competitive analysis and data tabulation on our main key features.•Able to plan, execute and measure with a strong sense of urgency to drive results•Team management of regional sales, application and service, with the alignment of functions and initiatives. Show less

• Senior Application Specialist

  • May 2019 - Dec 2020

  •Responsible for every product portfolio including instruments, consumables and reagents.•Competent and broad knowledge on products to support local distributors and business partners.•Frequent trainings attended to improve knowledge on products and application support.• Provide weekly basis trainings to the business partners to improve their competencies when providing marketing activities to end users.•Provide CME regularly to all of the customers in Malaysia.•Product management and breakdown to assist the business partners on what to focus aligning with commercial manager and organization plan.• Assist new instruments installation and setup.•Providing comprehensive technical and application training to the business partners and customers.•Set a target on instruments, consumables and reagents penetration, growth trend and how to improve winning rate.•Create competitive advantage on Epredia’s product to assist business partners in converting their customers.•Providing all necessary data and documents for tender submission/customer requests/ countries regulation/IFU/SDS/COA/IEC/safety certificates and other relevant documents to business partners.•Segmenting products base on customers demand and broaden our market share by introducing new products to the market. Show less



Thermo Fisher Scientific

• United States
• Biotechnology Research
• 700 & Above Employee

• Senior Product Specialist

  • Jul 2017 - Apr 2019

  •To lead and excel in this organization and overcome any challenges and convert them into opportunities.•Drive personal ownership of ethics, quality and regulatory compliance.• Rigorously review performance and motivate team performance.• Prioritize APD as the company growth engine for the clinical market.•Use our industry leadership/competitive advantage to drive for our customers satisfaction/ experience and expectation.•Increase customer service satisfaction.• Practise customer engagement model to further improve APD organizational productivity and commercial impact.•Streamline/optimize channel partners to get effective market penetration access. (East coast and Klang Valley).•Strengthen cross divisional collaborations to deliver efficiently customer value via division common/shared goals.• Meets and exceeds assigned instrument and consumable sales goals / quotas within the assigned territory.•Identifies, qualifies, prioritizes and closes large sales opportunities.•Performs sales forecasting using Sales Force.com, and updates this database regularly as a part of thorough territory management.• Develops account specific strategies; executes tactically within assigned territory.•Fosters and grows positive customer relations; coordinates with various functions within the company to ensure customer satisfaction. This individual is customer-focused and keeps the customer as the priority.• Operates within established expense budget.• Attends state, regional, and national trade shows as applicable.•Monitors competitive activity and trends within the territory; fosters competitive solutions to meet assigned sales goals / quotas.•Drives applicable sales promotions within assigned territory.•Sells new products by establishing key customers relationships & understanding customer need. Show less

• Product Specialist

  • Nov 2015 - Jul 2017

  •Identifying potential customers in healthcare sector including government and private accounts.•Identifying the work flow of every pathology laboratory and other departments which requires scientific equipments and consumables.• Learning the procedures of every laboratory workflow to identify what are the products that the company can offers.•Establishing trust and relationship towards the customers.•Provide service and solution to the customers needs.•Obtain market information to help company identify opportunities and threats in the market. Show less