Experience

Hayat Health

• United Arab Emirates
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Manager

  • Oct 2021 - Present

  • Developed and executed a comprehensive digital marketing strategy that increased website traffic by 150%.• Generated 4000+ leads through digital channels, resulting in a 20% increase in appointment bookings.• Achieved a 25% return on investment (ROI) for digital marketing campaigns, exceeding company goals.• Developed a strong online presence through a variety of digital channels that increased brand awareness by 40%.• Achieved 50% growth in followers of the company through social media campaigns over a 9 month period.• Managed and optimized paid advertising campaigns on Google and Facebook, resulting in a 15% increase in click-through rate (CTR).• Tracked and measured digital marketing success with data analytics, which resulted in a 20% improvement in performance.• Ensured campaigns stayed current and effective by staying on top of the latest digital marketing trends and techniques.• Implemented email marketing campaigns with a 25% open rate and a 20% click-through rate.• Conducted A/B tests to optimize landing pages resulting in a 30% increase in conversion rate.



Medcare Hospitals & Medical Centres

• United Arab Emirates
• Hospitals and Health Care
• 700 & Above Employee

• Assistant Manager Marketing

  • May 2017 - Jun 2020

  • Planning and deploying successful marketing campaigns from ideation to execution that contributes in the implementation of marketing strategies through appropriate channels (online, offline, internal, outdoor, events & PR• Launched #KeepMoving 360 degree brand campaign in 2017 - Generated 12K leads• Launched Pap Smear Campaign with Sharjah Health Authority• Launched the first Ai-based chatbot in UAE• Conceptualize & executed more than 219 events including medical education programs• Created brand event property - Friday Funday to create Engagement with the target audience• Launched Medcare Hospital Sharjah & 3 medical centers with an omnichannel campaign• Supervising a team of 4 marketing executives delegating work, monitoring deadlines, providing training and assisting for the marketing activities• Monitor progress of campaigns through various metrics and other involved departments then submit reports of performance that will help shape future marketing strategies• Actively involved in digital marketing processes and reports such SEO efforts (keyword, image optimization)• Handling the Project Management of the brand on the group level



Mena Conference (VPS Healthcare)

• Senior Events & Marketing Executive

  • Apr 2015 - May 2017

  • Directly responsible for the Marketing for Medical Conferences in the Middle East & GCC • Create and develop marketing plans, define campaign schedules and ensure timely implementation of digital and offline activity• Preparing and managing Marketing budgets for the event• Maintaining relationships with different government Authorities and for their continued support in terms of Marketing• Successfully planned and implemented the 360-degree Marketing Plan for the region's largest Dermatology and Aesthetics Conference• Maintain and develop LinkedIn, Twitter and other social media channels for both lead-generation and branding purposes• Assisting partners with post- and pre-event reports, articles, interviews• Preparing Monthly Advertising plans for each conference & Exhibition• Plan and produce new brochures/print advertisements with designers• Preparing Sponsorship prospectus for the conferences• Execute campaigns for event sponsors• Conducting Internal CME programs for Burjeel Hospital• Set meetings with several Pharmaceutical companies due to participate in our conferences• Distribute content through websites, media partners, social media and e-mail marketing to generate incoming inquiries• Representing Company in different Conferences to get in touch with potential clients• Planning and executing E-marketing campaigns, including newsletters & bulk emails, Web posting & Social Media• Interacting with different organizations, understanding their corporate goals and help them to plan and tailor small & large scale events to create an exclusive business platform and networking



Al Hesn Media Group

• United States
• Entertainment
• 1 - 100 Employee

• Senior Marketing Executive

  • Apr 2014 - Apr 2015

  • Manager of a team directly responsible for the Advertising and Promotions of various events, including The First International Conference for Khalifa Awards for Education• Took responsibility as a manager to assign tasks to my team, such as attending meetings with clients and assigning individuals with different tasks to carry out throughout the week• Attended national meetings, seminars and events on behalf of the company to promote the companies services to potential clients and businesses• Documented and prepared weekly reports on the performance of individuals of my team and planned the week’s objectives in advanceProjects I have worked on:• Set meetings with several companies due to participate in IDEX and NAVDEX 2015 – winning contracts with them to design their stands for the exhibition. ( UAE Navy, GHQ Armed Forces, IDP Portugal)• Helped the Graphic and IT team to complete the work for Emirates College for Advanced Education.• Lead the team from the front to organize the UMEX 2015 ( Unmanned systems Exhibition an ( Sole Agent Of UMEX 2015)• Helped the graphic team for Brochure, Pamphlet, Flyer, Hoarding, Banner, etc• Took the responsibility of Marketing Manager and made the Advertising plan For the Largest and Flower and Garden Exhibition in the Middle East and GCC region• Made the Media plan for Khalifa Awards, Al Hesn Media Group, Al Falah Academy, and Delma Orthopedic Hospital• Designed and Implement the marketing Strategies for ADFCA (Abu Dhabi Food Control Authority)• Brand Activation for Bean Story and Sushi Story in Delma Mall and Business Bay• Helped organize the Sheikh Zayed Foundation Charity Marathon in Yas Island• Completed work for The Emirates College for Advanced Education• Helped design and build stands for several companies participating in Automechanika – Dubai



Bosch Automotive Service Solutions, LLC

• United States
• Motor Vehicle Manufacturing
• 300 - 400 Employee

• Assistant Manager Marketing

  • Jul 2012 - Feb 2014

  • Formulation of Marketing Activities for the following countries: Pakistan, Afghanistan• Designing and Implementing Marketing Strategies for Bosch Automotive, and Bosch Professional Power Tools for Trade and industry after coordination & approval from Bosch Germany as per the brand guidelines• BTL Activation for Bosch Automotive and Bosch Professional Power Tools * Print Media * Event Management• Noroz greetings campaign for Afghanistan including dealer signage designing & installation • An awareness campaign for Pakistan, covering all major markets for the automotive sector in passenger car accessories and diesel spare parts• Sales promotions strategy and execution for the passenger car accessories (bulbs & wipers)• Product of the month promotion for batteries, (‘S’ series), for major dealers in major cities• Branding and POS campaign for awareness – Power tools• Dealer Signage campaign for awareness – Passenger car Accessories